Clarity for Agencies.

Understand what’s going on with your media.

Powered by

INDEX.

INDEX is the essential tool for modern media teams. It completely refines the media management workflow using real-time campaign tracking, customized reporting, intuitive design and much, much more.

How it works 

Paired with

Craft.

Our services are tailored. Every campaign gets a dedicated team that serves as a seamless extension of yours, wrapping itself around your needs, capabilities and workflow.

Managed Media Services  

Backed by

Experience.

From tickets for Manchester United to
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What to Expect  

Recommended by

Leaders.

INDEX is changing the analytics game and is an incredibly effective tool for advertisers. It's really impressive and something my entire media team can use.

Nichole Kirsch - Media Director & Principal, Firehouse

We needed a partner that was both data-driven and transparent...their custom reporting addresses both.

Austin Nichols - Digital Media Manager, RKD Group

Their communication is second to none. I have an understanding of where they are at every step of the campaign.

Conner Hammersmith - Digital Marketing Manager, Stevens Advertising

So. You Ready?

Let's Get Started

You'll Wonder How
You Ever Managed.

INDEX by LumenAd

A media management platform that empowers media teams to flawlessly execute and adapt campaign strategy across the entire digital ecosystem. Strap in.
See What You Can Do  

Fire Up an Insight Engine

INDEX makes real-time data easy to understand and analyze. At a glance, you can visualize inefficiencies and opportunities across the entire digital ecosystem. No more wading through 100-page spreadsheets. Hallelujah.

INDEX tailors your reporting view to each campaign's KPIs, so you always see the most pertinent information first. Making sure everything is on track takes a matter of moments over your morning cup of coffee.

Every team member gets access to one central management hub to track campaign development. Your team’s workflow will hit warp speed because whenever you meet, you’ll dive straight in to what matters most.

Make Your Data Do More

View and analyze all your media within INDEX. You’ll gain context for all campaign efforts in one beautiful, intuitive package.

Break out each channel by line item to visualize every platform, creative and audience through one lens. You’ll optimize ad spend faster than ever with a holistic and honest overview of all media efforts.

Tell the whole story of your client’s brand growth by integrating offline and digital data seamlessly within INDEX. Everything in your current (and future) marketing tech stack can be integrated.

Relax, It’s Report Week

INDEX is built around the specific needs of agency media teams. It’s makes it downright satisfying to produce stunning yet incredibly deep reports super fast.

Easily build and ship branded reports tailored to your clients’ needs. It’s the power of INDEX backed by your brand.

Structure data any way you want with customizable widgets, creative/inventory analysis, detailed insights and much more. And it’s as easy as drag-n-drop.

You Just Gotta See It.

Schedule a Demo

Privacy Policy.

Introduction

  1. This is LumenAd’s, (“LumenAd” or “we”) privacy policy, and applies to our websites, services that we provide to you through our website or technology platform, and ads we display to you on other websites. It is effective as of June 13th , 2018 (“Effective Date“).
  2. This policy is incorporated into, and subject to, LumenAd’s Terms of Service.
  3. By using LumenAd’s site, or any product or service offered, you acknowledge that you have read, and agree to, this policy.

What is in this document?

This document first provides information about our website and then describes our policies about data collection and use. It also provides information on the type of data we collect and utilize when serving ads to individuals.

Lumenad.com Website Visitors

What information does the LumenAd website collect and how is it used?

We collect usage data about you whenever you interact with our website. This may include which of our pages you visit, what you click on, when you performed those actions, and so on. Additionally, like most websites today, our web servers keep log files that record data each time a device accesses those servers. The log files contain data about the nature of each access, including originating IP addresses. We collect data from the device and application you use to access our services, such as your IP address and browser type. We may also infer your geographic location based on your IP address. If you arrive at our website from an external source (such as a link on another website or in an email), we record information about the source that referred you to us. We use third party tracking services that employ cookies and page tags (also known as web beacons) to collect aggregated and anonymized data about visitors to our websites. This data includes usage and user statistics, but not personally identifiable information.

Does LumenAd.com use cookies?

Yes. “Cookies” are pieces of information (actually, alphanumeric identifiers) generated by web servers, and stored on your web browser for future access. Cookies cannot view or retrieve data from other cookies, nor can they capture files or data stored on your computer. We do not link the information that we store in cookies to any information that may be used to ascertain your real world identity. We use both session ID cookies and persistent cookies. We use session cookies to make it easier for you to navigate our site. A session ID cookie expires when you close your browser. A persistent cookie remains on your hard drive for an extended period of time. You can remove persistent cookies by following directions provided in your web browser’s “help” file. We set a persistent cookie to store your passwords, so you don’t have to enter it more than once. Persistent cookies also enable us to track and target the interests of our users to enhance the experience on our site. If you reject cookies, you may still use our site, but your ability to use some areas of our site will be limited.

General Privacy Information

How do I access my information?

You have the right to access, update, and correct inaccuracies in certain information in our custody and control, subject to certain exceptions prescribed by law. You may request access, updating and corrections of inaccuracies in the personal information we have in our custody or control by emailing us at privacy@lumenad.com. We may request certain personal information for the purposes of verifying your identity when requesting access to or correction of your personal information records. If your personally identifiable information changes, or if you no longer desire our Service, you may correct, update, delete or deactivate it by emailing us at privacy@lumenad.com. EU data subjects may be entitled to additional rights as described below.

Does the LumenAd privacy policy apply to other sites?

This site contains links to other sites that are not owned or controlled by LumenAd. We are not responsible for the privacy practices of such other sites. We encourage you to be aware when you leave our site, and to read the privacy statements of each and every site that collects personally identifiable information. This privacy statement applies only to information collected by LumenAd.

What if LumenAd changes this privacy policy?

We reserve the right to modify this privacy statement at any time, so please review it frequently. If we decide to change our privacy policy, we will post the updated version, together with an updated Effective Date, on this page. We encourage you to check this page periodically for any changes.

European Union Data Subjects

The General Data Privacy Regulation (“GDPR”) affords additional rights to EU data subjects. Those rights include the right to complain to EU Supervisory Authorities and the right to access, correct, port to another party and delete certain personal data processed by LumenAd.

With respect to EU data subjects, personal data includes pseudonymous information such as an IP address, a mobile advertising ID or a cookie ID. Where LumenAd is a controller of data, the legal basis will be both legitimate interest and consent depending on the type of information subject to processing and the information we receive from upstream partners. Where we rely upon legitimate interest, we have assessed the processing is not high risk and will not violate fundamental human rights of EU data subjects.

Where LumenAd receives from an EU data subject a request to cease processing of data via one of the choice mechanisms listed above, LumenAd will stop all data processing with respect to the opted out browser or device unless such processing is required by law.

If you’re an EU data subject and believe LumenAd is processing your pseudonymous information (e.g., LumenAd cookie ID or mobile advertising ID) or your contact information (e.g., email address, telephone number) and you wish to exercise your right to access, delete, port or remove such information, please send an email to privacy@lumenad.com and we will respond to your request within 30 days.

Alternatively, you may contact us at the address below:

LumenAd
111 N Higgins Ave, Suite 500
Missoula, MT 59801
United States

Take a Breather.

Media teams carry the weight of the world on their shoulders.
We know that weight. Let us bear the brunt.

Expect Three Things

1.

A deep understanding of what's going on, when, how and why.

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2.

A dedicated team that knows agency workflow and seamlessly fits itself around yours.

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3.

Access to best-in-class technology that produces results and reports your clients will love.

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Class, but
not SaaS

INDEX, our media management platform, is as powerful as it is beautifully designed. But it’s not self-serve. We don't throw you a fishing pole and point to a stream. We're right there with you, providing a guiding hand around every bend.

Because we're dedicated to the craft of AdTech. It's INDEX plus our expert team that provides the best, most nimble service in the industry.

learn more about index  

Let's Jam

Results come from understanding, and our team is stacked with experts who know the biz inside and out. We kick off every partnership with an exploration of your needs and how we fit in your media plan.

Get to Know Us  

Word On the Street

INDEX is changing the analytics game and is an incredibly effective tool for advertisers. It’s really impressive and something my entire media team can use.

Nichole Kirsch - Media Director & Principal, Firehouse

We needed a partner that was both data-driven and transparent...their custom reporting addresses both.

Austin Nichols - Digital Media Manager, RKD Group

Their communication is second to none. I have an understanding of where they are at every step of the campaign.

Conner Hammersmith - Digital Marketing Manager, Stevens Advertising

Let's get rolling.

Work with Us

Accessible Attribution.

Visual IQ Logo

Gain a deep understanding of your audience's behavior with our first-of-its kind partnership with Visual IQ, the provider of best-in-class multi-touch attribution technology.
See It in Action  

Two Options, One
Powerful Service

The most powerful attribution technology is now the most accessible as a standardized CPM.

Visual IQ Logo

1.

Add Visual IQ to any campaign
REGARDLESS OF WHO’S MANAGING IT.

User Journey Icon

 


Or

2.

Add Visual IQ to any campaign
MANAGED BY LUMENAD.

User Journey Icon

Attribution
for All

We're the only AdTech with the capability to fully implement Visual IQ's technology. Our true cross-channel media management backed by INDEX makes this level of attribution accessible.

Personalize
Each Journey

Understand the user journey across all touchpoints by safely and anonymously tracking user behavior. With this information, you can test multiple scenarios to optimize your spend using predictive analytics tools and automatic distribution.

You’ll have complete analysis and control of how your audience interacts with your campaign across every touchpoint.

Ready?

Creativity is Born
from Constraints.

You have to love constraints to work in this industry. They're everywhere and those who succeed because of (not despite) them are the ones who will change things. That's us. If it's you too, get in touch.
See Open Positions  

The Elevator Pitch

LumenAd is an AdTech based in Missoula, MT. Agencies craft the message, we make sure it's heard. We then analyze its impact using technology we create and service we take pride in. And we have a ton of fun along the way.

2014

Founded

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100%

Independently Owned

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49

People

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Clarity for Agencies

Smoke and mirrors, black boxes and snake oil. That's the state of the AdTech industry right now.

We're the opposite. Everything we do is centered on giving agencies the tools to crush it for some of the most influential brands in the world.

Why Missoula?

Because Missoula kicks ass. That's why.

What We've Been
Up to Lately

Ready To Change Things?

See open positions

Got Media?

What Would You Like to Learn More About?

Other Questions

If you need a little more clarity, drop us a line at PR@LUMENAD.COM

A Technology Company.
Fluent in People.

IF YOUR AUDIENCE IS HUMAN,
YOUR CAMPAIGN NEEDS A HUMAN TOUCH.
Is your audience human?  

Human Brains +
Technological Brawn

It's a pretty simple formula, but it says everything you need to know about our approach to the work we do. We're people who do our jobs well. Darn well. And we build powerful tech to help along the way.

The Humans

Ryan Hansen

Ryan Hansen

CEO/Founder
Jeannine Widmann

Jeannine Widmann

VP of People & Operations
Shane Dowaliby

Shane Dowaliby

VP of Client Services
Kyle Kienitz

Kyle Kienitz

VP of Cross Channel Solutions
June Noel

June Noel

Director of Product
Ashley Mulligan

Ashley Mulligan

Director of Design
Damon Banks

Damon Banks

Director of Engineering
Anthony Krolczyk

Anthony Krolczyk

Director of Marketing
Scott Zins

Scott Zins

Director of Finance
Kaitlin Kinsley

Kaitlin Kinsley

Director of Operations
Luke Walawander

Luke Walawander

Director of Ad Operations
William Lapointe

William Lapointe

Accounts Director
Mueller

Jennifer Mueller

Director of Enterprise Sales
Jesse Teal

Jesse Teal

Principal Architect
Nicholas Lange

Nicholas Lange

Senior Ad Ops Lead
Joe Fairchild

Joe Fairchild

Ad Ops Lead
Nate Christianson

Nate Christianson

Ad Ops Lead
Patrick Lopach

Patrick Lopach

Ad Ops Lead
Aaron Hatch

Aaron Hatch

Ad Ops Lead
Olga Voevodina

Olga Voevodina

Product Manager
Trevor Adams

Trevor Adams

Senior Software Engineer
Will Schultz

Will Schultz

Senior Ad Ops Coordinator
Corey Waldron

Corey Waldron

Account Executive
Andrea Lewis

Andrea Lewis

Account Executive
Nicole Marchion

Nicole Marchion

Account Executive
Kyle Johnston

Kyle Johnston

Account Executive
Soren Thompson

Soren Thompson

Software Developer
Molly Fishburn-Matthew

Molly Fishburn-Matthew

Ad Ops Lead
Michael Managhan

Michael Managhan

Paid Search Specialist
Kathryn Kelly

Kathryn Kelly

Engineer, Tracking & Measurement
Jackson Ottman

Jackson Ottman

Ad Ops Coordinator
Jacob Cunningham

Jacob Cunningham

Junior Software Engineer
Marty Grant

Marty Grant

Junior Data Scientist
Oscar Pena

Oscar Pena

Cross Channel Coordinator
Kegan Rabil

Kegan Rabil

Analytics Platform Engineer
Max Conroy

Max Conroy

Account Coordinator
Alexis Schreder

Alexis Schreder

Account Coordinator
Mary Eck

Mary Eck

Account Coordinator
Aspen ZeBarth

Aspen ZeBarth

Account Coordinator
Cora Bucher

Cora Bucher

Account Coordinator
Tessa Millhollin

Tessa Millhollin

Graphic Designer
Eric Thompson

Eric Thompson

Marketing Content Manager
Marion Halsell

Marion Halsell

Office Coordinator
Amanda Fisher

Amanda Fisher

Human Resources Coordinator
Andy Morse

Andy Morse

IT Support Technician
David Herman

David Herman

Regional Sales
Dave Simone

Dave Simone

Regional Sales
Anthony Boyer

Anthony Boyer

Account Executive

MSO

Missoula, MT


/

Our home base. A river does,
in fact, run through it.

111 N. Higgins, Missoula, MT 59802
+1 (406) 552-1022

ATX

Austin, TX


/

We came for the breakfast tacos.
We stayed for the people.

98 San Jacinto Blvd 4th Floor, Austin, TX 78701
+1 (406) 552-1022

GDPR.

An overview of data privacy.

GDPR Overview

The General Data Protection Regulation (GDPR) is a new privacy measure established in the EU that went into effect May 25th, 2018. It has significant implications on personal data and privacy rights.

It gives EU citizens a clearer understanding and greater control of what personal data companies have access to and how those companies use it. Any US brand that interacts with or could interact with an EU citizen is subject to GDPR.

Our Approach

LumenAd serves the sole responsibility of staging, deploying, optimizing and reporting on conversion focused, cross- channel media campaigns. In this, we are fully compliant with GDPR. We have also audited the measures taken by all partners in our tech stack to ensure compliance, regardless of whether or not a data exchange occurs.

It is the responsibility of each brand/agency partner to ensure they comply with all applicable data privacy laws.

The Basics

  1. GDPR regulates the collection and usage of personal data. It gives users control over how their data is used by companies, if it’s collected in the first place, the right to be forgotten, and more. GET THE FULL STORY HERE.

  2. Users have a right to know who is using their data. This means they need to have the ability to see everywhere their data is sent and to have the option to opt out by vendor.

  3. Currently, two important compliance components are consent mechanisms and data portals. Both are needed for EU IP addresses.

  4. Consent partners will help you establish your consent mechanism, often through a Consent Management Platform (CMP). If you need a consent partner, YOU CAN FIND A VERIFIED LIST HERE.

  5. A separate, easily navigable data portal is what facilitates users’ access to and control of their data.

  6. Every brand/agency partner should review the IAB TECHNICAL SPECS on consent and notice.

  7. Data minimization is a key part of GDPR. It keeps data lean without holding onto bloated data sets that could be GDPR non-compliant. LumenAd regularly flushes all irrelevant data.

  8. If you’re currently operating under “legitimate interest” as a legal basis for consent, outlined documentation is needed to justify that interest.

  9. For advertisers who don’t have a consent mechanism in place, all LumenAd specific tags will be blocked from firing on users with EU specific IP addresses via a IP lookup implemented in GTM.

Types of Data
GDPR Regulates

GDPR regulates the collection and usage of personal data. Personal data includes any information that can be used to identify an individual. Data factors include anything pertaining to a person’s physical, physiological, genetic, mental, economic, cultural, or social identity.

Examples include:

name, email address, location data, IP address, cookie data, and much more

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Data Subject
Rights

Under the GDPR, data subjects will have several rights that need to be accomodated. All brands need to ensure these rights can be exercised easily via a ‘My Data Management’ page or data portal on their website(s), which can then be easily linked to in all communications.

    • GDPR Data Subject Rights

  • The right to access information about how personal data is used.

  • The right to access personal data held by any organization.

  • The right to have incorrect personal data deleted or corrected.

  • The right to have personal data rectified/erased.
    (often referred to as the “Right to Be Forgotten”)

  • The right to restrict or object to automated processing of personal data.

  • The right to receive a copy of their personal data.

Dealing with Data
Subject Requests

If at any time a data subject would like to access, correct or delete personal data, please follow these steps:

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Disclaimer

No part of this page constitutes official legal advice. Do not use this as an official guide for compliance.

All parties should seek independent legal advice in relation to GDPR compliance and all applicable data privacy laws.

The Grind is Necessary.
But Not for You.

When media teams are mighty, their agencies grow. Be more effective than ever with our tailored managed media services, which give you a clear understanding and firm control of your media.
We can Prove it  

Cross-Channel,
All Channels

Stop wrangling dozens of vendors for your campaigns. Unify all buys with a true cross-channel solution that allows for deployment and optimization across the entire modern media landscape.

Our Full Capabilities  

    Your Sanity,
    Our Concern

    Wrap yourself in a team of experts who know how to make your strategy and creative flourish without getting drowned in the details. It’s not just great service, it's a true partnership.

    Why working with us rocks  

    LumenAd has been a huge boon to our digital agency. They’re capable of adapting to our clients’ ever-changing plans.

    images/line.svg Austin Nichols - Digital Media Manager, RKD Group

    Brand Safety &
    Fraud Protection

    Brand safety is priority number one. Without it, all other efforts are wasted, and in some cases, reversed. We’re glad to see the industry starting to catch up to our standards.

    learn how we keep brands safe  



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    Reporting &
    Metrics

    Gaining insights from data can be like trying to drink from a firehose. With INDEX, we take that torrent and turn it into a manageable stream of insights you can actually use.

    See the power of index  

    Kick Ass Reporting

    You’ll never dread reporting week again. Easily build, download and ship customized reports straight from INDEX (including offline data!). It’s the best way to tell a story to your clients.

    Engaged Sessions

    Our signature metric, Engaged Sessions, is how we determine the value of a click. A site-side timer measures valuable engagements against fraudulent and inadvertent clicks.

    Dynamic Call Integration Software

    If your business relies on phone calls to drive conversions, we got you covered. Know where, when and how your audience is reaching you.

    Foot Traffic Analysis

    Access and analyze the real-world impact of your campaign. Accurately attribute visitor behavior to your media spend as the campaign develops.

    Voice Search Activation

    Your audience no longer needs a device in their hands to search for services or products. Insert your brand into those decision points to raise awareness and increase sales.

    Sound Good to You?

    Let's Get Started