One Platform.
All Your Media.
LumenAd is the one platform agencies need to run media in-house. Integrate any DSP and bring all your advertising data into one central hub.
Unify Your Data.
LumenAd normalizes and puts all your data into context. Compare performance of each channel, analyze multi-touch attribution, coordinate brand safety efforts and much more — all within the platform.
Relish Reporting.
LumenAd produces custom, branded reports in a snap. With centralized access to all your data, it’s never been easier to capture the whole story for your clients.
Recommended By Leaders.
A Perfect Launch
Every Time
Manage Workflow
Build, manage and track insertion orders, flight dates, pacing and who’s assigned to which campaign.
Measure What Matters
Structure each campaign to fit its specific KPI. Break out data any way you want and tailor monitoring to your team’s needs.
Kill Grunt Work
Use robust tools to stage conversion tracking, assign pixels across channels and traffic creative in a fraction of the time.
Integrate All (Yes, All)
Your Data
Any API
LumenAd makes every channel and platform play nicely together — the entire Google suite, Facebook, Spotify, YouTube, Hulu, Triplelift and more.
Cross-Channel Aggregation
All your data is normalized and organized within LumenAd. That’s every platform, creative and audience working in unison to provide a holistic, honest overview of your media.
Offline Data
Integrate everything in your current (and future) tech stack. Any data source can be uploaded and normalized to tell the full story.
Monitor in
Real-Time
Optimize Daily
Intuitive data visualizations show the full context of all campaign efforts in one beautiful package. Catch up on performance and act on insights over your morning cup of coffee.
Pacing Intelligence
Analyze pacing to ensure spend is on-track. Identify potential issues and address them before they develop.
Creative Analysis
Get granular down to the creative level to see what’s working and what’s not. That includes A/B testing, swaps and more.
Roll Right Into Reporting
Go Deep
All your data is already normalized, aggregated and organized before you begin reporting. Quickly navigate your data to pull rich analytical insights.
Brand & Customize
Upload your logo, choose your colors and use interactive graphs, charts and advanced-data tables.
Tell the Whole Story
Unfold the campaign narrative with text boxes and image fields. The full context of campaign performance is yours to shape.
Introduction
- This is LumenAd’s, (“LumenAd” or “we”) privacy policy, and applies to our websites, services that we provide to you through our website or technology platform, and ads we display to you on other websites. It is effective as of June 13th , 2018 (“Effective Date“).
- This policy is incorporated into, and subject to, LumenAd’s Terms of Service.
- By using LumenAd’s site, or any product or service offered, you acknowledge that you have read, and agree to, this policy.
What is in this document?
This document first provides information about our website and then describes our policies about data collection and use. It also provides information on the type of data we collect and utilize when serving ads to individuals.
Lumenad.com Website Visitors
What information does the LumenAd website collect and how is it used?
We collect usage data about you whenever you interact with our website. This may include which of our pages you visit, what you click on, when you performed those actions, and so on. Additionally, like most websites today, our web servers keep log files that record data each time a device accesses those servers. The log files contain data about the nature of each access, including originating IP addresses. We collect data from the device and application you use to access our services, such as your IP address and browser type. We may also infer your geographic location based on your IP address. If you arrive at our website from an external source (such as a link on another website or in an email), we record information about the source that referred you to us. We use third party tracking services that employ cookies and page tags (also known as web beacons) to collect aggregated and anonymized data about visitors to our websites. This data includes usage and user statistics, but not personally identifiable information.
Does LumenAd.com use cookies?
Yes. “Cookies” are pieces of information (actually, alphanumeric identifiers) generated by web servers, and stored on your web browser for future access. Cookies cannot view or retrieve data from other cookies, nor can they capture files or data stored on your computer. We do not link the information that we store in cookies to any information that may be used to ascertain your real world identity. We use both session ID cookies and persistent cookies. We use session cookies to make it easier for you to navigate our site. A session ID cookie expires when you close your browser. A persistent cookie remains on your hard drive for an extended period of time. You can remove persistent cookies by following directions provided in your web browser’s “help” file. We set a persistent cookie to store your passwords, so you don’t have to enter it more than once. Persistent cookies also enable us to track and target the interests of our users to enhance the experience on our site. If you reject cookies, you may still use our site, but your ability to use some areas of our site will be limited.
General Privacy Information
How do I access my information?
You have the right to access, update, and correct inaccuracies in certain information in our custody and control, subject to certain exceptions prescribed by law. You may request access, updating and corrections of inaccuracies in the personal information we have in our custody or control by emailing us at privacy@lumenad.com. We may request certain personal information for the purposes of verifying your identity when requesting access to or correction of your personal information records. If your personally identifiable information changes, or if you no longer desire our Service, you may correct, update, delete or deactivate it by emailing us at privacy@lumenad.com. EU data subjects may be entitled to additional rights as described below.
Does the LumenAd privacy policy apply to other sites?
This site contains links to other sites that are not owned or controlled by LumenAd. We are not responsible for the privacy practices of such other sites. We encourage you to be aware when you leave our site, and to read the privacy statements of each and every site that collects personally identifiable information. This privacy statement applies only to information collected by LumenAd.
What if LumenAd changes this privacy policy?
We reserve the right to modify this privacy statement at any time, so please review it frequently. If we decide to change our privacy policy, we will post the updated version, together with an updated Effective Date, on this page. We encourage you to check this page periodically for any changes.
European Union Data Subjects
The General Data Privacy Regulation (“GDPR”) affords additional rights to EU data subjects. Those rights include the right to complain to EU Supervisory Authorities and the right to access, correct, port to another party and delete certain personal data processed by LumenAd.
With respect to EU data subjects, personal data includes pseudonymous information such as an IP address, a mobile advertising ID or a cookie ID. Where LumenAd is a controller of data, the legal basis will be both legitimate interest and consent depending on the type of information subject to processing and the information we receive from upstream partners. Where we rely upon legitimate interest, we have assessed the processing is not high risk and will not violate fundamental human rights of EU data subjects.
Where LumenAd receives from an EU data subject a request to cease processing of data via one of the choice mechanisms listed above, LumenAd will stop all data processing with respect to the opted out browser or device unless such processing is required by law.
If you’re an EU data subject and believe LumenAd is processing your pseudonymous information (e.g., LumenAd cookie ID or mobile advertising ID) or your contact information (e.g., email address, telephone number) and you wish to exercise your right to access, delete, port or remove such information, please send an email to privacy@lumenad.com and we will respond to your request within 30 days.
Alternatively, you may contact us at the address below:
LumenAd
111 N Higgins Ave, Suite 500
Missoula, MT 59801
United States
Let's Get
Started.
One Platform.
When you use our managed media services you get free access to the powerful LumenAd media management platform.
Centralize your media efforts across the entire digital ecosystem with one entry point.
Normalize all your advertising data.
Craft beautiful reports that tell the whole story.
All Your Media.
Everything in your current and future tech stack can be integrated into LumenAd. It’s all your media efforts put into context and made actionable.
Brands Who
Trust LumenAd.
Word On
the Street.
Leverage Marketing Attribution
The most powerful attribution technology is now the most accessible as a standardized CPM with no setup cost*.
Multi-Touch
Manage the user journey across all touchpoints by safely and anonymously tracking user behavior. With this information, you can test multiple scenarios to optimize your spend using predictive analytics tools and automatic distribution.
Location & Offline
Tie digital media efforts to foot traffic, tickets sold and much more. It allows you to put real-world and digital customer journeys in context alongside all other campaign efforts.
Call Tracking
See which creative and channels are generating phone calls as the campaign develops. It’s essential for data-driven marketers who depend on phone calls to attract and convert leads.
*campaign minimum required
Add Attribution
to Your Campaign
The Elevator Pitch
LumenAd is an AdTech based in Missoula, MT. Agencies craft the message, we make sure it's heard. We then analyze its impact using technology we create and service we take pride in. And we have a ton of fun along the way.
2014
Founded
100%
Independently Owned
53
People
Clarity for Agencies
Smoke and mirrors, black boxes and snake oil. That's the state of the AdTech industry right now. We're the opposite. Everything we do is centered on giving agencies the tools to crush it for some of the most influential brands in the world.
MSO
Missoula, MT
/
ATX
Austin, TX
/
What We've Been
Up to Lately
Other Questions
If you need a little more clarity,
drop us a line at PR@LUMENAD.COM
Human Brains + Technological Brawn
It's a pretty simple formula, but it says everything you need to know about our approach to the work we do. We're people who do our jobs well. Darn well. And we build powerful tech to help along the way.
Ryan Hansen
CEO/Founder
Jeannine Widmann
VP of People & Operations
Daniel Bennion
VP of Product Development & Marketing
Shane Dowaliby
VP of Client Services
Kyle Kienitz
VP of Cross Channel Solutions
Damon Banks
VP of Product Development
June Noel
Director of Product
Ashley Mulligan
Director of Design
Jenny Mueller
Director of Enterprise Sales
Luke Walawander
Director of Ad Operations
William Lapointe
Director of Accounts
Nicole Marchion
Accounts Director
Anthony Krolczyk
Director of Marketing
Scott Zins
Director of Finance
Adam Muennich
Director of Platform Solutions
Jesse Teal
Principal Architect
Nicholas Lange
Senior Ad Ops Lead
Joe Fairchild
Ad Ops Lead
Molly Fishburn-Matthew
Ad Ops Lead
Nate Christianson
Ad Ops Lead
Patrick Lopach
Ad Ops Lead
Aaron Hatch
Ad Ops Lead
Kaitlin Kinsley
Customer Success Specialist
Andrea Lewis
Product Content Specialist
Trevor Adams
Senior Software Engineer
Will Schultz
Senior Ad Ops Coordinator
Corey Waldron
Account Executive
Chelsea Reza
Account Executive
Anthony Boyer
Account Executive
Alexis Schreder
Account Executive
Kyle Johnston
Account Executive
Dave Simone
Regional Sales
David Herman
Regional Sales
Michael Managhan
Paid Search Specialist
Kathryn Kelly
Engineer, Tracking & Measurement
Jackson Ottman
Ad Ops Coordinator
Ellen Sliwinski
Ad Ops Coordinator
David Miller
Ad Ops Coordinator
Soren Thompson
Software Developer
Jacob Cunningham
Junior Software Engineer
Marty Grant
Junior Data Scientist
Oscar Pena
Cross Channel Coordinator
Kegan Rabil
Analytics Platform Engineer
Max Conroy
Sales Coordinator
Mary Eck
Account Coordinator
Cora Bucher
Account Coordinator
Aspen ZeBarth
Account Coordinator
Alex Deuel
Account Coordinator
Tessa Millhollin
Graphic Designer
Eric Thompson
Marketing Content Manager
Eduardo Hidalgo
Account Based Marketing Coordinator
Callahan Peel
Graphic Design Intern
Marion Halsell
Operations Coordinator
Amanda Fisher
Human Resources Coordinator
Laura Hale
Office Coordinator
Andy Morse
IT Solutions AnalystMSO
Missoula, MT
/
Our home base. A river does,
in fact, run through it.
111 N. Higgins, Missoula, MT 59802
+1 (406) 552-1022
ATX
Austin, TX
/
We came for the breakfast tacos.
We stayed for the people.
600 Congress Ave, Austin, TX 78701
+1 (512) 598-5342
GDPR Overview
The General Data Protection Regulation (GDPR) is a new privacy measure established in the EU that went into effect May 25th, 2018. It has significant implications on personal data and privacy rights.
It gives EU citizens a clearer understanding and greater control of what personal data companies have access to and how those companies use it. Any US brand that interacts with or could interact with an EU citizen is subject to GDPR.
Our Approach
LumenAd serves the sole responsibility of staging, deploying, optimizing and reporting on conversion focused, cross- channel media campaigns. We have also audited the measures taken by all partners in our tech stack to ensure compliance, regardless of whether or not a data exchange occurs.
It is the responsibility of each brand/agency partner to ensure they comply with all applicable data privacy laws.
The Basics
-
GDPR regulates the collection and usage of personal data. It gives users control over how their data is used by companies, if it’s collected in the first place, the right to be forgotten, and more. GET THE FULL STORY HERE.
-
Users have a right to know who is using their data. This means they need to have the ability to see everywhere their data is sent and to have the option to opt out by vendor.
-
Currently, two important compliance components are consent mechanisms and data portals. Both are needed for EU IP addresses.
-
Consent partners will help you establish your consent mechanism, often through a Consent Management Platform (CMP). If you need a consent partner, YOU CAN FIND A VERIFIED LIST HERE.
-
A separate, easily navigable data portal is what facilitates users’ access to and control of their data.
-
Every brand/agency partner should review the IAB TECHNICAL SPECS on consent and notice.
-
Data minimization is a key part of GDPR. It keeps data lean without holding onto bloated data sets that could be GDPR non-compliant. LumenAd regularly flushes all irrelevant data.
-
If you’re currently operating under “legitimate interest” as a legal basis for consent, outlined documentation is needed to justify that interest.
-
For advertisers who don’t have a consent mechanism in place, all LumenAd specific tags will be blocked from firing on users with EU specific IP addresses via a IP lookup implemented in GTM.
Types of Data
GDPR Regulates
GDPR regulates the collection and usage of personal data. Personal data includes any information that can be used to identify an individual. Data factors include anything pertaining to a person’s physical, physiological, genetic, mental, economic, cultural, or social identity.
Data Subject
Rights
Under the GDPR, data subjects will have several rights that need to be accomodated. All brands need to ensure these rights can be exercised easily via a ‘My Data Management’ page or data portal on their website(s), which can then be easily linked to in all communications.
-
The right to access information about how personal data is used.
-
The right to access personal data held by any organization.
-
The right to have incorrect personal data deleted or corrected.
-
The right to have personal data rectified/erased.
(often referred to as the “Right to Be Forgotten”) -
The right to restrict or object to automated processing of personal data.
-
The right to receive a copy of their personal data.
Dealing with Data
Subject Requests
If at any time a data subject would like to access, correct or delete personal data, please follow these steps:
Disclaimer
No part of this page constitutes official legal advice. Do not use this as an official guide for compliance.
All parties should seek independent legal advice in relation to GDPR compliance and all applicable data privacy laws.
Campaign Mechanics
Planning
+ Media Planning Assistance
+ Market Research
+ Asset Management
+ Tracking Implementation & Testing
+ Creative Trafficking
+ Brand Safety and Fraud Protection
Management
+ Pacing and Optimizations
+ Budget Allocation
+ Whitelisting & Blacklisting
+ Creative Testing
+ Dynamic Integrations
+ Verified Invoicing
Reporting
+ Full Inventory Access
+ Market Analysis
+ Audience & Contextual Data
+ Integrated Site Analytics
+ Call & Location Attribution
+ Multi-Touch Attribution
Cross-Channel,
All Channels
Stop wrangling dozens of vendors for your campaigns. Unify all buys with a true cross-channel solution that allows for deployment and optimization across the entire modern media landscape.
Brand Safety &
Fraud Protection
Brand safety is priority number one. Without it, all other efforts are wasted, and in some cases, reversed. We’re glad to see the industry starting to catch up to our standards.
