Clarity for
Agencies.

Understand what’s going on with your media.

One Platform.
All Your Media.

LumenAd is the one platform agencies need to run media in-house. Integrate any DSP and bring all your advertising data into one central hub.

Take the Tour 

Unify Your Data.

LumenAd normalizes and puts all your data into context. Compare performance of each channel, analyze multi-touch attribution, coordinate brand safety efforts and much more — all within the platform.

See Integrations  

Relish Reporting.

LumenAd produces custom, branded reports in a snap. With centralized access to all your data, it’s never been easier to capture the whole story for your clients.

Learn More 

Recommended By Leaders.

LumenAd is changing the analytics game and is an incredibly effective tool for advertisers. It's something my entire media team can use.

Nichole Kirsch - Media Director & Principal, Firehouse

You'll Wonder How
You Ever Managed.

LumenAd is a platform that empowers media teams to execute
and adapt campaigns across the entire digital ecosystem. Strap in.
Schedule A Demo  

Fire Up an
Insight Engine

Actually Use Real-Time Data

Gaining insights from data can be like trying to drink from a firehose. LumenAd takes that torrent and turns it into a manageable stream of insights you can actually use.

Get to What Matters First

Tailor your reporting to each campaign KPI. Making sure everything is on track takes a matter of moments over your morning cup of coffee.

Stay Up to Speed

Every team member gets access to one central management hub to track campaign development. Your team will quickly visualize inefficiencies and opportunities across the entire digital ecosystem.

Make Your
Data Do More

Orchestrate All Your Media

Plan, manage and optimize all your media within LumenAd. Gain context for all campaign efforts in one beautiful, intuitive package.

Cross Channels

All your data will be normalized so every platform, creative and audience works in unison. Optimize faster than ever with a holistic, honest overview of your media.

Offline Data

Integrate everything in your current (and future) tech stack. Tell the whole story by seamlessly bringing digital and offline data together.

Relax, It’s
Report Week

Easily build, download and ship branded reports in a matter of minutes. Because every data source is automatically compiled and normalized within the platform. You’ll never dread reporting again.

Privacy Policy.

Introduction

  1. This is LumenAd’s, (“LumenAd” or “we”) privacy policy, and applies to our websites, services that we provide to you through our website or technology platform, and ads we display to you on other websites. It is effective as of June 13th , 2018 (“Effective Date“).
  2. This policy is incorporated into, and subject to, LumenAd’s Terms of Service.
  3. By using LumenAd’s site, or any product or service offered, you acknowledge that you have read, and agree to, this policy.

What is in this document?

This document first provides information about our website and then describes our policies about data collection and use. It also provides information on the type of data we collect and utilize when serving ads to individuals.

Lumenad.com Website Visitors

What information does the LumenAd website collect and how is it used?

We collect usage data about you whenever you interact with our website. This may include which of our pages you visit, what you click on, when you performed those actions, and so on. Additionally, like most websites today, our web servers keep log files that record data each time a device accesses those servers. The log files contain data about the nature of each access, including originating IP addresses. We collect data from the device and application you use to access our services, such as your IP address and browser type. We may also infer your geographic location based on your IP address. If you arrive at our website from an external source (such as a link on another website or in an email), we record information about the source that referred you to us. We use third party tracking services that employ cookies and page tags (also known as web beacons) to collect aggregated and anonymized data about visitors to our websites. This data includes usage and user statistics, but not personally identifiable information.

Does LumenAd.com use cookies?

Yes. “Cookies” are pieces of information (actually, alphanumeric identifiers) generated by web servers, and stored on your web browser for future access. Cookies cannot view or retrieve data from other cookies, nor can they capture files or data stored on your computer. We do not link the information that we store in cookies to any information that may be used to ascertain your real world identity. We use both session ID cookies and persistent cookies. We use session cookies to make it easier for you to navigate our site. A session ID cookie expires when you close your browser. A persistent cookie remains on your hard drive for an extended period of time. You can remove persistent cookies by following directions provided in your web browser’s “help” file. We set a persistent cookie to store your passwords, so you don’t have to enter it more than once. Persistent cookies also enable us to track and target the interests of our users to enhance the experience on our site. If you reject cookies, you may still use our site, but your ability to use some areas of our site will be limited.

General Privacy Information

How do I access my information?

You have the right to access, update, and correct inaccuracies in certain information in our custody and control, subject to certain exceptions prescribed by law. You may request access, updating and corrections of inaccuracies in the personal information we have in our custody or control by emailing us at privacy@lumenad.com. We may request certain personal information for the purposes of verifying your identity when requesting access to or correction of your personal information records. If your personally identifiable information changes, or if you no longer desire our Service, you may correct, update, delete or deactivate it by emailing us at privacy@lumenad.com. EU data subjects may be entitled to additional rights as described below.

Does the LumenAd privacy policy apply to other sites?

This site contains links to other sites that are not owned or controlled by LumenAd. We are not responsible for the privacy practices of such other sites. We encourage you to be aware when you leave our site, and to read the privacy statements of each and every site that collects personally identifiable information. This privacy statement applies only to information collected by LumenAd.

What if LumenAd changes this privacy policy?

We reserve the right to modify this privacy statement at any time, so please review it frequently. If we decide to change our privacy policy, we will post the updated version, together with an updated Effective Date, on this page. We encourage you to check this page periodically for any changes.

European Union Data Subjects

The General Data Privacy Regulation (“GDPR”) affords additional rights to EU data subjects. Those rights include the right to complain to EU Supervisory Authorities and the right to access, correct, port to another party and delete certain personal data processed by LumenAd.

With respect to EU data subjects, personal data includes pseudonymous information such as an IP address, a mobile advertising ID or a cookie ID. Where LumenAd is a controller of data, the legal basis will be both legitimate interest and consent depending on the type of information subject to processing and the information we receive from upstream partners. Where we rely upon legitimate interest, we have assessed the processing is not high risk and will not violate fundamental human rights of EU data subjects.

Where LumenAd receives from an EU data subject a request to cease processing of data via one of the choice mechanisms listed above, LumenAd will stop all data processing with respect to the opted out browser or device unless such processing is required by law.

If you’re an EU data subject and believe LumenAd is processing your pseudonymous information (e.g., LumenAd cookie ID or mobile advertising ID) or your contact information (e.g., email address, telephone number) and you wish to exercise your right to access, delete, port or remove such information, please send an email to privacy@lumenad.com and we will respond to your request within 30 days.

Alternatively, you may contact us at the address below:

LumenAd
111 N Higgins Ave, Suite 500
Missoula, MT 59801
United States

Advertising, Analytics & Data.

It’s all here. One platform. All your media.

Let's Get
Started.

One Platform.

When you use our managed media services you get free access to the powerful LumenAd media management platform.

Centralize your media efforts across the entire digital ecosystem with one entry point.

Normalize all your advertising data.

Craft beautiful reports that tell the whole story.

Take the Tour 

All Your Media.

Everything in your current and future tech stack can be integrated into LumenAd. It’s all your media efforts put into context and made actionable.

Schedule a Demo  

Brands Who
Trust LumenAd.

Case Studies  

Word On
the Street.

LumenAd has been a huge boon to our digital agency. They’re capable of adapting to our clients’ ever-changing plans.

-Austin Nichols Digital Media Manager, RKD Group

Accessible
Attribution.

Gain a deep understanding of your audience’s behavior using
best-in-class marketing attribution as a standardized CPM.
Schedule a Demo  

Leverage Marketing Attribution

The most powerful attribution technology is now the most accessible as a standardized CPM with no setup cost*.

Multi-Touch

Manage the user journey across all touchpoints by safely and anonymously tracking user behavior. With this information, you can test multiple scenarios to optimize your spend using predictive analytics tools and automatic distribution.

Location & Offline

Tie digital media efforts to foot traffic, tickets sold and much more. It allows you to put real-world and digital customer journeys in context alongside all other campaign efforts.

Call Tracking

See which creative and channels are generating phone calls as the campaign develops. It’s essential for data-driven marketers who depend on phone calls to attract and convert leads.

*campaign minimum required

Add Attribution
to Your Campaign

Creativity is Born From Constraints.

You have to love constraints to work in this industry.
They're everywhere and those who succeed because of
(not despite) them are the ones who will change things.

The Elevator Pitch

LumenAd is an AdTech based in Missoula, MT. Agencies craft the message, we make sure it's heard. We then analyze its impact using technology we create and service we take pride in. And we have a ton of fun along the way.

See Open Positions 

2014

Founded

100%

Independently Owned

53

People

Clarity for Agencies

Smoke and mirrors, black boxes and snake oil. That's the state of the AdTech industry right now. We're the opposite. Everything we do is centered on giving agencies the tools to crush it for some of the most influential brands in the world.

See Open Positions 

MSO

Missoula, MT


/

ATX

Austin, TX


/

What We've Been
Up to Lately

Got Media?

Other Questions

If you need a little more clarity,
drop us a line at PR@LUMENAD.COM

What would you like to learn more about?

A Tech Company.
Fluent in People.

IF YOUR AUDIENCE IS HUMAN,
YOUR CAMPAIGN NEEDS A HUMAN TOUCH.
Is your audience human?  

Human Brains + Technological Brawn

It's a pretty simple formula, but it says everything you need to know about our approach to the work we do. We're people who do our jobs well. Darn well. And we build powerful tech to help along the way.

Ryan Hansen

Ryan Hansen

CEO/Founder
Jeannine Widmann

Jeannine Widmann

VP of People & Operations
Shane Dowaliby

Shane Dowaliby

VP of Client Services
Kyle Kienitz

Kyle Kienitz

VP of Cross Channel Solutions
Damon Banks

Damon Banks

VP of Product Development
June Noel

June Noel

Director of Product
Ashley Mulligan

Ashley Mulligan

Director of Design
Jenny Mueller

Jenny Mueller

Director of Enterprise Sales
Luke Walawander

Luke Walawander

Director of Ad Operations
William Lapointe

William Lapointe

Director of Accounts
Nicole Marchion

Nicole Marchion

Accounts Director
Anthony Krolczyk

Anthony Krolczyk

Director of Marketing
Scott Zins

Scott Zins

Director of Finance
Jesse Teal

Jesse Teal

Principal Architect
Nicholas Lange

Nicholas Lange

Senior Ad Ops Lead
Joe Fairchild

Joe Fairchild

Ad Ops Lead
Molly Fishburn-Matthew

Molly Fishburn-Matthew

Ad Ops Lead
Nate Christianson

Nate Christianson

Ad Ops Lead
Patrick Lopach

Patrick Lopach

Ad Ops Lead
Aaron Hatch

Aaron Hatch

Ad Ops Lead
Olga Voevodina

Olga Voevodina

Product Manager
Kaitlin Kinsley

Kaitlin Kinsley

Customer Success Specialist
Andrea Lewis

Andrea Lewis

Product Content Specialist
Trevor Adams

Trevor Adams

Senior Software Engineer
Will Schultz

Will Schultz

Senior Ad Ops Coordinator
Corey Waldron

Corey Waldron

Account Executive
Chelsea Reza

Chelsea Reza

Account Executive
Anthony Boyer

Anthony Boyer

Account Executive
Kyle Johnston

Kyle Johnston

Account Executive
Dave Simone

Dave Simone

Regional Sales
David Herman

David Herman

Regional Sales
Alexis Schreder

Alexis Schreder

Senior Account Coordinator
Michael Managhan

Michael Managhan

Paid Search Specialist
Kathryn Kelly

Kathryn Kelly

Engineer, Tracking & Measurement
Jackson Ottman

Jackson Ottman

Ad Ops Coordinator
David Miller

David Miller

Ad Ops Coordinator
Soren Thompson

Soren Thompson

Software Developer
Jacob Cunningham

Jacob Cunningham

Junior Software Engineer
Marty Grant

Marty Grant

Junior Data Scientist
Oscar Pena

Oscar Pena

Cross Channel Coordinator
Kegan Rabil

Kegan Rabil

Analytics Platform Engineer
Max Conroy

Max Conroy

Sales Coordinator
Mary Eck

Mary Eck

Account Coordinator
Aspen ZeBarth

Aspen ZeBarth

Account Coordinator
Cora Bucher

Cora Bucher

Account Coordinator
Tessa Millhollin

Tessa Millhollin

Graphic Designer
Eric Thompson

Eric Thompson

Marketing Content Manager
Callahan Peel

Callahan Peel

Graphic Design Intern
Marion Halsell

Marion Halsell

Operations Coordinator
Amanda Fisher

Amanda Fisher

Human Resources Coordinator
Laura Hale

Laura Hale

Office Coordinator
Andy Morse

Andy Morse

IT Support Technician
Ellen Sliwinski

Ellen Sliwinski

Ad Ops Coordinator

MSO

Missoula, MT


/

Our home base. A river does,
in fact, run through it.

111 N. Higgins, Missoula, MT 59802
+1 (406) 552-1022

ATX

Austin, TX


/

We came for the breakfast tacos.
We stayed for the people.

600 Congress Ave, Austin, TX 78701
+1 (512) 598-5342

GDPR.

An overview of data privacy.

GDPR Overview

The General Data Protection Regulation (GDPR) is a new privacy measure established in the EU that went into effect May 25th, 2018. It has significant implications on personal data and privacy rights.

It gives EU citizens a clearer understanding and greater control of what personal data companies have access to and how those companies use it. Any US brand that interacts with or could interact with an EU citizen is subject to GDPR.

Our Approach

LumenAd serves the sole responsibility of staging, deploying, optimizing and reporting on conversion focused, cross- channel media campaigns. We have also audited the measures taken by all partners in our tech stack to ensure compliance, regardless of whether or not a data exchange occurs.

It is the responsibility of each brand/agency partner to ensure they comply with all applicable data privacy laws.

The Basics

  1. GDPR regulates the collection and usage of personal data. It gives users control over how their data is used by companies, if it’s collected in the first place, the right to be forgotten, and more. GET THE FULL STORY HERE.

  2. Users have a right to know who is using their data. This means they need to have the ability to see everywhere their data is sent and to have the option to opt out by vendor.

  3. Currently, two important compliance components are consent mechanisms and data portals. Both are needed for EU IP addresses.

  4. Consent partners will help you establish your consent mechanism, often through a Consent Management Platform (CMP). If you need a consent partner, YOU CAN FIND A VERIFIED LIST HERE.

  5. A separate, easily navigable data portal is what facilitates users’ access to and control of their data.

  6. Every brand/agency partner should review the IAB TECHNICAL SPECS on consent and notice.

  7. Data minimization is a key part of GDPR. It keeps data lean without holding onto bloated data sets that could be GDPR non-compliant. LumenAd regularly flushes all irrelevant data.

  8. If you’re currently operating under “legitimate interest” as a legal basis for consent, outlined documentation is needed to justify that interest.

  9. For advertisers who don’t have a consent mechanism in place, all LumenAd specific tags will be blocked from firing on users with EU specific IP addresses via a IP lookup implemented in GTM.

Types of Data
GDPR Regulates

GDPR regulates the collection and usage of personal data. Personal data includes any information that can be used to identify an individual. Data factors include anything pertaining to a person’s physical, physiological, genetic, mental, economic, cultural, or social identity.

Examples include:

name, email address, location data,
IP address, cookie data, and much more

Data Subject
Rights

Under the GDPR, data subjects will have several rights that need to be accomodated. All brands need to ensure these rights can be exercised easily via a ‘My Data Management’ page or data portal on their website(s), which can then be easily linked to in all communications.

  • The right to access information about how personal data is used.

  • The right to access personal data held by any organization.

  • The right to have incorrect personal data deleted or corrected.

  • The right to have personal data rectified/erased.
    (often referred to as the “Right to Be Forgotten”)

  • The right to restrict or object to automated processing of personal data.

  • The right to receive a copy of their personal data.

Dealing with Data
Subject Requests

If at any time a data subject would like to access, correct or delete personal data, please follow these steps:

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Disclaimer

No part of this page constitutes official legal advice. Do not use this as an official guide for compliance.

All parties should seek independent legal advice in relation to GDPR compliance and all applicable data privacy laws.

Your Sanity,
Our Concern.

Our managed services give media teams capacity. We handle the mechanics so you can scale with a clear understanding and firm control of your media.
Get Started  

Campaign Mechanics

Work With Us  

Planning

+ Media Planning Assistance
+ Market Research
+ Asset Management
+ Tracking Implementation & Testing
+ Creative Trafficking
+ Brand Safety and Fraud Protection

Management

+ Pacing and Optimizations
+ Budget Allocation
+ Whitelisting & Blacklisting
+ Creative Testing
+ Dynamic Integrations
+ Verified Invoicing

Reporting

+ Full Inventory Access
+ Market Analysis
+ Audience & Contextual Data
+ Integrated Site Analytics
+ Call & Location Attribution
+ Multi-Touch Attribution

Cross-Channel,
All Channels

Stop wrangling dozens of vendors for your campaigns. Unify all buys with a true cross-channel solution that allows for deployment and optimization across the entire modern media landscape.

See Integrations  

    Brand Safety &
    Fraud Protection

    Brand safety is priority number one. Without it, all other efforts are wasted, and in some cases, reversed. We’re glad to see the industry starting to catch up to our standards.

    learn how we keep brands safe  

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    Backed by Experience


    From tickets for Manchester United to
    |

    Case Studies