YouTube TrueView Ad Specs
Five charts for digital advertising reports every marketer should know. Use these charts to tell the full story of campaign performance.
Data wrangling doesn’t solve the data problems of modern marketers. Data normalization does. Here’s what it is, how it work and why it’s so important.
Data normalization is one of the biggest issues that isn’t getting enough attention in digital advertising. Here’s how it helps you measure what matters.
CPM has its place in modern digital advertising. Unfortunately, it can be tough to know where that is.
Demand-side platforms form one of the bedrocks of digital advertising. Understanding their purpose will help you become a better marketer.
Engaged sessions, LumenAd’s signature metric, is a powerful tool for optimizations. Here’s how to use engaged sessions at every level of your campaign.
Connected TV combines the power of programmatic targeting and analytics with the reach and inventory quality of traditional television. It’s a pretty big deal, here’s why.
Running a digital advertising campaign means dealing with a lot of tabs and bookmarks. Here are 4 ad ops tricks of the trade to get a handle of it all.
Managing modern digital advertising campaigns is a lot of work. Here are four strategies we’ve found that can increase your media team’s capacity.
Engaged Sessions is a proprietary metric LumenAd created to measure the quality of website sessions. It increases lift, decreases waste and helps your brand get in front of the people that matter.
Advanced TV will change everything about television ads. Here’s what every marketer needs to know about Advanced TV.
What marketers need to know about multi-touch attribution and how to use it.
Here’s what marketers needs to know about click-through rates to correctly measure performance.
RTB, or real-time bidding, is the technology that underpins much of modern advertising. Understanding RTB and its impact will make you a better marketer.
Clicks don’t always match sessions! Understanding this relationship between clicks and website sessions will give you a better view of campaign performance.
When it comes to your programmatic budget, if it sounds too good to be true, it probably is. Here’s how to think about your budget as you set up a campaign.
A successful campaign starts well before you launch. Here are 8 questions you need to answer before you launch a digital advertising campaign.
Newsworthiness is key to a good organic social strategy, which goes hand in hand with paid social campaigns. Here are 6 ways to produce newsworthy content.
This year’s Programmatic I/O offered incredible insight into the future of ad tech. Here are the two biggest takeaways according to Shane.
A step-by-step guide on how to publish GTM containers.