YouTube TrueView Ad Specs

by | May 1, 2019 | Guides

What TrueView Ads Are & How They Work

 

TrueView ads are video ads run on YouTube that give viewers the ability to interact with and control the ads they see (most commonly a “Skip Ad >” button).

Advertisers only pay for completed views (a least 30 seconds watched) or if the viewer clicks the ad. You don’t pay if the viewer skips your TrueView ad.

They’re usually in-stream video ads (with optional companion ads) run on YouTube videos or on a collection of sites and apps in the Google Display Network. They may also run on YouTube videos that are embedded on other sites or apps.

Companion ads compliment a TrueView in-stream ad via a clickable thumbnail image and/or banner overlay. On a YouTube page, the thumbnail appears next to the ad in the top right corner. A companion banner provides continued brand presence after a video ends, and the viewer can click on it anytime.

Besides in-stream, TrueView ads can also be video discovery ads, which appear as thumbnails in search results.

 

Video Ad Specs

Minimum Video Length: 15 seconds

Maximum Video Length: Less than 3 minutes recommended

File Format: AVI, ASF, Quicktime, Windows Media, MP4, or MPEG

Resolution: 640×360 (16:9) or 480×360 (4:3) recommended

Frame Rate: 30 FPS

Maximum File Size: 1 GB

 

Companion Ad Specs

Resolution: 300×60

Maximum File Size: 150 KB

 

Considerations

  • YouTube TrueView only charges the advertiser when one of three criteria are met:

1. The user watches the ad in its entirety without skipping.

2. The user watches at least 30 seconds of the ad before skipping.

3. The user clicks through the ad onto the landing page.

If none of these criteria are met, the advertiser is not charged for the impression.

 

  • TrueView only allows volume to be bought on a CPV basis, with a $0.01 minimum per view. Charging clients per completed views significantly increases CPM over other video platforms.

 

  • TrueView allows for targeting of specific YouTube videos and channels. This is highly recommended if there are influencers that are relevant and/or popular in a specific brand niche.

 

  • Six-second bumper ads are YouTube ads that are not technically considered TrueView. The difference is that they are too short (six seconds) to be skipped. Six-second bumper ads are charged off CPM.

 

  • Six seconds isn’t very long, so only use this inventory if your campaign is built around this time limit. That said, this time limit leads to very impactful awareness ads if your message is unique, engaging and to the point.

Subscribe to Impressions

Get the latest news, tips, tricks and best practices delivered to your inbox.

Read More

What You Need to Know About Mobile Geo Targeting

What You Need to Know About Mobile Geo Targeting

More and more often, advertisers are choosing to deliver messages to their target audience across multiple devices on a variety of channels.   They know their ad budgets are precious, so they turn to cross-channel approaches to collect data that delivers a more...

Rule of Three: Should I Keep This Audience or Platform Running?

Rule of Three: Should I Keep This Audience or Platform Running?

Scenario: you have three audiences running, one is doing well, the second isn’t, and the third just doesn’t have enough data. You keep the first one running and shut the second one off. But what about that third one?  In other words, what do you do when a target group...

What You Need to Know About Pixels

What You Need to Know About Pixels

Pixels are a vital element used by media teams to track ad campaign performance because they help quantify actions on websites.  What are pixels?   They are snippets of code – unseen by website visitors – that collect information about interactions with the website...

What Is Campaign Architecture?

What Is Campaign Architecture?

Alright, we’ll spill the beans. We’ll tell you the secret to success in digital advertising. You ready?Campaign Architecture Pretty great buzzword, but it’s more than that. It’s a concept we find few articulate well and is perhaps the biggest root cause of most of the...

What Is An Advertising Management Platform?

What Is An Advertising Management Platform?

Managing media kinda sucks.  By that we mean the tasks of planning, trafficking, monitoring and reporting on campaigns is too manual, tedious and prone to error.  As you can tell, we feel pretty strongly about this. We’re a media team who cut our teeth doing all this...

 

   © Copyright LumenAd 2019

 

Product

About

LumenAd

DNA

Careers

Privacy

GDPR

 

Affiliations

111 North Higgins Avenue, Missoula, MT 59802  -  406.552.1022  -  contact@lumenad.com

Reddit
LINKEDIN