Why Don’t the Number of Clicks Equal the Number of Website Sessions?
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Managing modern digital advertising campaigns is a lot of work. Here are four strategies we’ve found that can increase your media team’s capacity.
Engaged Sessions is a proprietary metric LumenAd created to measure the quality of website sessions. It increases lift, decreases waste and helps your brand get in front of the people that matter.
Advanced TV will change everything about television ads. Here’s what every marketer needs to know about Advanced TV.
What marketers need to know about multi-touch attribution and how to use it.
Here’s what marketers needs to know about click-through rates to correctly measure performance.
RTB, or real-time bidding, is the technology that underpins much of modern advertising. Understanding RTB and its impact will make you a better marketer.
When it comes to your programmatic budget, if it sounds too good to be true, it probably is. Here’s how to think about your budget as you set up a campaign.
A successful campaign starts well before you launch. Here are 8 questions you need to answer before you launch a digital advertising campaign.
Newsworthiness is key to a good organic social strategy, which goes hand in hand with paid social campaigns. Here are 6 ways to produce newsworthy content.
This year’s Programmatic I/O offered incredible insight into the future of ad tech. Here are the two biggest takeaways according to Shane.
Our recommended specifications for YouTube TrueView ads from what we’ve seen work best.
A step-by-step guide on how to publish GTM containers.
The right KPI will make all the difference in your campaign. Both in performance and in client communication.
Bidding on brand names and trademarked terms can be an effective paid search strategy. Here’s how, why, what to avoid and how to protect your brand.
How to master the symbiotic relationship between organic and paid social media.
Advertising AI is incredibly complex and nuanced. The best way to leverage it is to know what to look for. Here’s what you need to know.
The landscape of modern advertising is complex. Here’s a beginner’s guide to programmatic advertising so you can start to wrap your head around it all.
Franchise marketers have to prove ROAS before they go all in on digital advertising. Here are 3 ways they can prove just that.
If your agency is bringing media in-house there are seven questions you should think about first. We’ll walk you through all seven and ways to answer them.
The saving grace of agencies is their ability to innovate. And they absolutely need to if they want to keep their place in the advertising industry.