Ask these 5 questions to determine if your digital advertising inventory is top-notch.
The best way to ensure transparency in your digital advertising campaigns is to make sure your media partners can answer these four questions.
True cross-channel advertising is more difficult than it needs to be. And these days, it’s never been more important to run cross-channel campaigns.
Data wrangling doesn’t solve the data problems of modern marketers. Data normalization does. Here’s what it is, how it works and why it’s so important.
Data normalization is one of the biggest issues that isn’t getting enough attention in digital advertising. Here’s how it helps you measure what matters.
The right KPI will make all the difference in your campaign. Both in performance and in client communication.
Franchise marketers have to prove ROAS before they go all in on digital advertising. Here are 3 ways they can prove just that.
If your agency is bringing media in-house there are seven questions you should think about first. We’ll walk you through all seven and ways to answer them.
The saving grace of agencies is their ability to innovate. And they absolutely need to if they want to keep their place in the advertising industry.
Franchise marketing data is a monster. Getting a handle of it all is the key for multi-location businesses to bring media in-house.
Franchise marketing is like herding cats and digital advertising makes it worse. Here’s why and what franchises can do about it.
Learn all about why the complexity of digital media is the biggest hurdle brands have to clear when bringing media in house.
AdTech fragmentation a huge hurdle for advertising agencies looking to bring media-house. Here’s how it affects media teams and what to do about it.