Google announced in February that it would sunset the Average Position metric this year. That’s happening on Monday, September 30. We sat down with LumenAd’s resident Paid Search specialist, Mike...
Paid Search is a strong conversion channel. Here’s how to fold it into your media mix and how it can be used for more than just bottom-funnel tactics.
Bidding on brand names and trademarked terms can be an effective paid search strategy. Here’s how, why, what to avoid and how to protect your brand.