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Google Removes Average Position: What That Means for Digital Advertisers

by Mike Hofmaier | Education, Impressions

Google announced in February that it would sunset the Average Position metric this year. That’s happening on Monday, September 30. We sat down with LumenAd’s resident Paid Search specialist, Mike...

How to Use Paid Search

by Mike Hofmaier | Education

Paid Search is a strong conversion channel. Here’s how to fold it into your media mix and how it can be used for more than just bottom-funnel tactics.

Just Do It™: Target Your Competitors’ Trademarks in Google Ads

by Mike Hofmaier | Education

Bidding on brand names and trademarked terms can be an effective paid search strategy. Here’s how, why, what to avoid and how to protect your brand.

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Google Removes Average Position: What That Means for Digital Advertisers

How to Use Paid Search

Just Do It™: Target Your Competitors’ Trademarks in Google Ads

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