Education

Guides, how tos and strategies for beginners and veterans alike.

Hindsight is 2020: Downloadable Deck for Year-End Reporting

Use this slide deck to wrap your head around what happened in the digital advertising industry in 2019, prepare for 2020 and win new business.

Three Must-Haves to Deliver Stronger Advertising Reports

by Andrea Lewis | Education, Impressions

As you near the end of an advertising campaign, are you scrambling to make sense of mountains of data, striving to deliver a panoramic view for your stakeholders? The problem is not necessarily the...

Q4 Checklist Worksheet

by Andrea Lewis | Tools

A PDF worksheet to help you maximize your holiday impact and ensure your team is set up for success in the busiest quarter.

Present: Reporting You’ll Look Forward To

by Andrea Lewis | Education, Impressions

With accurate and relevant reporting, it’s easy to showcase your value. LumenAd’s present feature set is everything you need to do just that.

Reporting isn’t the problem.

by Eric Thompson | Education, Impressions

Reporting is treated as one of the industry’s biggest problems while at the same time treated as the solution for many other problems.

CPM vs. CPC vs. CPA

by Eric Thompson | Education

CPM, CPC and CPA are three distinct acronyms that can make or break a campaign. Here’s what you need to know about all three to become a better marketer.

5 Great Charts for Digital Advertising Reports

by Eric Thompson | Education

Five charts for digital advertising reports every marketer should know. Use these charts to tell the full story of campaign performance.

Stop Wrangling Data: The Power of Normalizing Campaign Data

by Eric Thompson | Education, Impressions

Data wrangling doesn’t solve the data problems of modern marketers. Data normalization does. Here’s what it is, how it works and why it’s so important.

Data Normalization: The One Way to Measure What Matters.

by Shane Dowaliby | Education, Impressions

Data normalization is one of the biggest issues that isn’t getting enough attention in digital advertising. Here’s how it helps you measure what matters.

How to Measure Quality Traffic: Engaged Sessions From LumenAd

by Eric Thompson | Education

Engaged Sessions is a proprietary metric LumenAd created to measure the quality of website sessions. It increases lift, decreases waste and helps your brand get in front of the people that matter.

Why Don’t the Number of Clicks Equal the Number of Website Sessions?

by Shane Dowaliby | Impressions

Clicks don’t always match sessions! Understanding this relationship between clicks and website sessions will give you a better view of campaign performance.

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