Use this slide deck to wrap your head around what happened in the digital advertising industry in 2019, prepare for 2020 and win new business.
Education
Guides, how tos and strategies for beginners and veterans alike.
Campaign Stage
Channel
Platforms
Basics
Three Must-Haves to Deliver Stronger Advertising Reports
As you near the end of an advertising campaign, are you scrambling to make sense of mountains of data, striving to deliver a panoramic view for your stakeholders? The problem is not necessarily the...
Q4 Checklist Worksheet
A PDF worksheet to help you maximize your holiday impact and ensure your team is set up for success in the busiest quarter.
Present: Reporting You’ll Look Forward To
With accurate and relevant reporting, it’s easy to showcase your value. LumenAd’s present feature set is everything you need to do just that.
Reporting isn’t the problem.
Reporting is treated as one of the industry’s biggest problems while at the same time treated as the solution for many other problems.
CPM vs. CPC vs. CPA
CPM, CPC and CPA are three distinct acronyms that can make or break a campaign. Here’s what you need to know about all three to become a better marketer.
5 Great Charts for Digital Advertising Reports
Five charts for digital advertising reports every marketer should know. Use these charts to tell the full story of campaign performance.
Stop Wrangling Data: The Power of Normalizing Campaign Data
Data wrangling doesn’t solve the data problems of modern marketers. Data normalization does. Here’s what it is, how it works and why it’s so important.
Data Normalization: The One Way to Measure What Matters.
Data normalization is one of the biggest issues that isn’t getting enough attention in digital advertising. Here’s how it helps you measure what matters.
How to Measure Quality Traffic: Engaged Sessions From LumenAd
Engaged Sessions is a proprietary metric LumenAd created to measure the quality of website sessions. It increases lift, decreases waste and helps your brand get in front of the people that matter.
Why Don’t the Number of Clicks Equal the Number of Website Sessions?
Clicks don’t always match sessions! Understanding this relationship between clicks and website sessions will give you a better view of campaign performance.
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