A spreadsheet with examples of industry-specific programmatic whitelists. Use this as a guide to create your own whitelist tailored to your upcoming digital advertising campaign.
An overview of digital advertising KPIs and how to properly utilize them to ensure success.
A PDF matrix that’ll help you utilize the right metrics in the right way and make your reports relevant to campaign objectives.
Viewability has had a huge impact on digital advertising. To understand viewability benchmarks, you first need to understand its history and nuances.
Lumenad allows you to connect data sources into one central hub. The true magic happens in the software’s ability to bring your plan to life.
A spreadsheet that automatically builds UTM parameters for your upcoming digital advertising campaigns.
The LumenAd Plan Feature Set is a powerful toolkit for media team to bring their plans to life. Here is a quick overview of how it works.
True cross-channel advertising is more difficult than it needs to be. And these days, it’s never been more important to run cross-channel campaigns.
Reporting isn’t the problem. Great media plans not only make campaigns more successful, they make every part of the campaign run smoother.
CPM, CPC and CPA are three distinct acronyms that can make or break a campaign. Here’s what you need to know about all three to become a better marketer.
Three strategies for using first-party audiences to drive conversions.
A spreadsheet that unifies your creative trafficking, strategy and media buying to get everything in order before launch.
When it comes to your programmatic budget, if it sounds too good to be true, it probably is. Here’s how to think about your budget as you set up a campaign.
A successful campaign starts well before you launch. Here are 8 questions you need to answer before you launch a digital advertising campaign.
A PDF worksheet that helps you think through the tough questions first so you’re ready for whatever this industry throws your way.