To better predict campaign performance, you need to think in terms of confidence intervals. Let’s go through the basic concepts and how to implement one.
With accurate and relevant reporting, it’s easy to showcase your value. LumenAd’s present feature set is everything you need to do just that.
Reporting is treated as one of the industry’s biggest problems while at the same time treated as the solution for many other problems.
LumenAd’s Monitor feature set is vital to running agile campaigns. Here’s a rundown of how it works to provide a real-time view of performance.
How to measure and track success when using Advanced TV in your media mix.
Managing modern digital advertising campaigns is a lot of work. Here are four strategies we’ve found that can increase your media team’s capacity.
Clicks don’t always match sessions! Understanding this relationship between clicks and website sessions will give you a better view of campaign performance.
Franchise marketers have to prove ROAS before they go all in on digital advertising. Here are 3 ways they can prove just that.
The saving grace of agencies is their ability to innovate. And they absolutely need to if they want to keep their place in the advertising industry.
Franchise marketing data is a monster. Getting a handle of it all is the key for multi-location businesses to bring media in-house.
Franchise marketing is like herding cats and digital advertising makes it worse. Here’s why and what franchises can do about it.
Most agencies are wasting the talent of their media teams. Find out why and how you can help your media team fulfill their potential.