A PDF matrix that’ll help you utilize the right metrics in the right way and make your reports relevant to campaign objectives.
Creative fatigue affects even the best laid campaign plans. Know what it is, how to spot and what to do about it is an invaluable tool for modern marketers
Viewability has had a huge impact on digital advertising. To understand viewability benchmarks, you first need to understand its history and nuances.
LumenAd’s Monitor feature set is vital to running agile campaigns. Here’s a rundown of how it works to provide a real-time view of performance.
When we swap industry horror stories, one of the most common ones we hear is the sinking realization that something went wrong with the campaign weeks ago and the consequences are just now rearing...
The next time you’re stressing about whether to keep a platform or an audience running just remember the Rule of Three. And put your math hat on!
CPM, CPC and CPA are three distinct acronyms that can make or break a campaign. Here’s what you need to know about all three to become a better marketer.
Three strategies for using first-party audiences to drive conversions.
Data wrangling doesn’t solve the data problems of modern marketers. Data normalization does. Here’s what it is, how it works and why it’s so important.
Data normalization is one of the biggest issues that isn’t getting enough attention in digital advertising. Here’s how it helps you measure what matters.
Engaged sessions, LumenAd’s signature metric, is a powerful tool for optimizations. Here’s how to use engaged sessions at every level of your campaign.
Engaged Sessions is a proprietary metric LumenAd created to measure the quality of website sessions. It increases lift, decreases waste and helps your brand get in front of the people that matter.
Bidding on brand names and trademarked terms can be an effective paid search strategy. Here’s how, why, what to avoid and how to protect your brand.