To better predict campaign performance, you need to think in terms of confidence intervals. Let’s go through the basic concepts and how to implement one.
The next time you’re stressing about whether to keep a platform or an audience running just remember the Rule of Three. And put your math hat on!
CPM has its place in modern digital advertising. Unfortunately, it can be tough to know where that is.
Here’s what marketers needs to know about click-through rates to correctly measure performance.
Clicks don’t always match sessions! Understanding this relationship between clicks and website sessions will give you a better view of campaign performance.
Advertising AI is incredibly complex and nuanced. The best way to leverage it is to know what to look for. Here’s what you need to know.