To better predict campaign performance, you need to think in terms of confidence intervals. Let’s go through the basic concepts and how to implement one.
Impressions
Research and stories on the industry and our place within it.
Topic
LumenMath: The Rule of Three, or Should I Keep This Audience or Platform Running?
The next time you’re stressing about whether to keep a platform or an audience running just remember the Rule of Three. And put your math hat on!
When to Use CPM and When Not To
CPM has its place in modern digital advertising. Unfortunately, it can be tough to know where that is.
Does Click-Through Rate Matter? Yes, But You Might Be Using It Wrong.
Here’s what marketers needs to know about click-through rates to correctly measure performance.
Why Don’t the Number of Clicks Equal the Number of Website Sessions?
Clicks don’t always match sessions! Understanding this relationship between clicks and website sessions will give you a better view of campaign performance.
Advertising AI Isn’t What You Think It Is
Advertising AI is incredibly complex and nuanced. The best way to leverage it is to know what to look for. Here’s what you need to know.
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