Beyond honesty and openness, transparency refers to a media team’s ability to track what’s working and make quick, data-supported decisions. Take this four-question survey to help you determine if...
Disruption. 2020 has been defined by it. This is a time of halting change. It’s everywhere you look. But, as advertisers we are comfortable with disruption. We recognize that with disruption comes...
Facebook abandons plans to require advertisers to use its Campaign Budget Optimization (CBO) feature in campaigns. Advertisers will continue to have the choice to either have budgets managed at the campaign or ad set level.
COVID-19 is impacting every marketing leader. If you can afford it, learn why history tells us that advertising remains essential to weathering an economic downturn.
In January of this year, Google finally did it. They officially announced the expiration date of the third-party cookie: January of 2022.
Off-Facebook Activity has the potential to greatly affect targeting on Facebook’s platforms. Here’s how to insulate your organization from its impacts.
The rules and regulations around cannabis, hemp & CBD advertising hold would-be cannabis advertisers to a higher standard. Here’s a high-level overview.
Use this slide deck to wrap your head around what happened in the digital advertising industry in 2019, prepare for 2020 and win new business.
YouTube is no stranger to scandals, but what’s happened in the last few weeks of fall 2019 might spell disaster for everyone’s favorite place to share cat videos. How bad are we talking? Thanks to...
Facebook’s targeting restrictions have been updated recently and it’s important that every marketer understands what this means for their campaigns.
IAB’s trend report for the first half of 2019 is a treasure trove for modern marketers. Here’s a summary of the most important trends.
The best way to ensure transparency in your digital advertising campaigns is to make sure your media partners can answer these four questions.
Google announced in February that it would sunset the Average Position metric this year. That’s happening on Monday, September 30. We sat down with LumenAd’s resident Paid Search specialist, Mike...
This year’s Programmatic I/O offered incredible insight into the future of ad tech. Here are the two biggest takeaways according to Shane.
Advertising AI is incredibly complex and nuanced. The best way to leverage it is to know what to look for. Here’s what you need to know.
Learn all about why the complexity of digital media is the biggest hurdle brands have to clear when bringing media in house.
Digital media has changed everything about how brands and people connect. Here are reasons why and how brands should think about addressing them.