Off-Facebook Activity has the potential to greatly affect targeting on Facebook’s platforms. Here’s how to insulate your organization from its impacts.
Facebook’s targeting restrictions have been updated recently and it’s important that every marketer understands what this means for their campaigns.
Programmatic Native is incredibly effective when used in the correct context. Here is how to fold programmatic Native into your media mix.
Paid Social is as versatile as it is effective. Here is how to fold Paid Social into your media mix and how it can be used to improve performance.
The LumenAd Plan Feature Set is a powerful toolkit for media team to bring their plans to life. Here is a quick overview of how it works.
Paid Search is a strong conversion channel. Here’s how to fold it into your media mix and how it can be used for more than just bottom-funnel tactics.
Display advertising has a huge potential as your awareness engine. Here’s how to use it, what to watch out for and how it works with other channels.
How to measure and track success when using Advanced TV in your media mix.
Three strategies for using first-party audiences to drive conversions.
Engaged sessions, LumenAd’s signature metric, is a powerful tool for optimizations. Here’s how to use engaged sessions at every level of your campaign.
Engaged Sessions is a proprietary metric LumenAd created to measure the quality of website sessions. It increases lift, decreases waste and helps your brand get in front of the people that matter.
When it comes to your programmatic budget, if it sounds too good to be true, it probably is. Here’s how to think about your budget as you set up a campaign.
A step-by-step guide on how to publish GTM containers.
Bidding on brand names and trademarked terms can be an effective paid search strategy. Here’s how, why, what to avoid and how to protect your brand.