Video advertising is home to some of the industry’s most promising technology. Here is everything we think you need to know about modern video advertising.
Our recommended specifications for YouTube TrueView ads from what we’ve seen work best.
Google announced in February that it would sunset the Average Position metric this year. That’s happening on Monday, September 30. We sat down with LumenAd’s resident Paid Search specialist, Mike...
Paid Search is a strong conversion channel. Here’s how to fold it into your media mix and how it can be used for more than just bottom-funnel tactics.
Bidding on brand names and trademarked terms can be an effective paid search strategy. Here’s how, why, what to avoid and how to protect your brand.