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Guides, how tos and strategies for beginners and veterans alike.

UPDATE Facebook’s Off-Facebook Activity Tool: Its Impact on Advertisers and How to Respond

Off-Facebook Activity has the potential to greatly affect targeting on Facebook’s platforms. Here’s how to insulate your organization from its impacts.

A (Nearly) Complete Guide to Video Advertising

by Eric Thompson | Education

Video advertising is home to some of the industry’s most promising technology. Here is everything we think you need to know about modern video advertising.

How to Adapt to Facebook’s New Targeting Restrictions

by Jenny Mueller | Impressions

Facebook’s targeting restrictions have been updated recently and it’s important that every marketer understands what this means for their campaigns.

Mobile-First Creative: How to Match Consumer Behavior on Facebook

by Nate Christianson | Education

Mobile-first creative is a necessity for the modern marketer. Here is how to optimize your Facebook creative for a mobile-first world.

How to Use Paid Social

by Hannah Wilson | Education

Paid Social is as versatile as it is effective. Here is how to fold Paid Social into your media mix and how it can be used to improve performance.

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UPDATE Facebook’s Off-Facebook Activity Tool: Its Impact on Advertisers and How to Respond

A (Nearly) Complete Guide to Video Advertising

How to Adapt to Facebook’s New Targeting Restrictions

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