Off-Facebook Activity has the potential to greatly affect targeting on Facebook’s platforms. Here’s how to insulate your organization from its impacts.
Video advertising is home to some of the industry’s most promising technology. Here is everything we think you need to know about modern video advertising.
Facebook’s targeting restrictions have been updated recently and it’s important that every marketer understands what this means for their campaigns.
Mobile-first creative is a necessity for the modern marketer. Here is how to optimize your Facebook creative for a mobile-first world.
Paid Social is as versatile as it is effective. Here is how to fold Paid Social into your media mix and how it can be used to improve performance.