Education

Guides, how tos and strategies for beginners and veterans alike.

What Is RTB?

RTB, or real-time bidding, is the technology that underpins much of modern advertising. Understanding RTB and its impact will make you a better marketer.

CPM vs. CPC vs. CPA

CPM, CPC and CPA are three distinct acronyms that can make or break a campaign. Here’s what you need to know about all three to become a better marketer.

What is a DSP?

Demand-side platforms form one of the bedrocks of digital advertising. Understanding their purpose will help you become a better marketer.

What Is Connected TV?

Connected TV combines the power of programmatic targeting and analytics with the reach and inventory quality of traditional television. It’s a pretty big deal, here’s why.

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