RTB, or real-time bidding, is the technology that underpins much of modern advertising. Understanding RTB and its impact will make you a better marketer.
Education
Guides, how tos and strategies for beginners and veterans alike.
Campaign Stage
Channel
Platforms
Basics
A Beginner’s Guide to Programmatic Advertising
The landscape of digital advertising is complex. Here’s a beginner’s guide to programmatic advertising so you can start to wrap your head around it all.
3 Viewability Benchmarks & Why It’s Important
Viewability has had a huge impact on digital advertising. To understand viewability benchmarks, you first need to understand its history and nuances.
What is Contextual Targeting?
Contextual targeting plays an important role in digital advertising and it’s only getting more important. Here is our guide on contextual targeting.
Brand Health: Why Is It Important in the Age of Modern Marketing?
Brand health is vitally important for modern brands. Here is a rundown of the tools digital advertising provides to measure and improve brand health.
What Is an Agile Campaign?
When we swap industry horror stories, one of the most common ones we hear is the sinking realization that something went wrong with the campaign weeks ago and the consequences are just now rearing...
Mobile-First Creative: How to Match Consumer Behavior on Facebook
Mobile-first creative is a necessity for the modern marketer. Here is how to optimize your Facebook creative for a mobile-first world.
What You Need to Know About Mobile Geo Targeting
A quick guide on mobile geo targeting, location signal data and how it all works in cross-channel campaigns to drive performance.
What Is Cross-Channel Advertising? And Why Is It So Difficult?
True cross-channel advertising is more difficult than it needs to be. And these days, it’s never been more important to run cross-channel campaigns.
What You Need to Know About Pixels
Understanding the basics of pixels will allow you to better understand the performance of your campaigns.
What Is Campaign Architecture?
Campaign architecture is the secret to successful campaigns. But the solutions the advertising industry currently relies on make it a burden, not a boon.
What Is An Advertising Management Platform?
What an advertising management platform is, the problems it solves and how modern marketers can leverage it for more successful campaigns.
The Basics of Digital Advertising KPIs
An overview of digital advertising KPIs and how to properly utilize them to ensure success.
CPM vs. CPC vs. CPA
CPM, CPC and CPA are three distinct acronyms that can make or break a campaign. Here’s what you need to know about all three to become a better marketer.
How To Leverage First-Party Audiences to Drive Conversions
Three strategies for using first-party audiences to drive conversions.
Stop Wrangling Data: The Power of Normalizing Campaign Data
Data wrangling doesn’t solve the data problems of modern marketers. Data normalization does. Here’s what it is, how it works and why it’s so important.
Data Normalization: The One Way to Measure What Matters.
Data normalization is one of the biggest issues that isn’t getting enough attention in digital advertising. Here’s how it helps you measure what matters.
When to Use CPM and When Not To
CPM has its place in modern digital advertising. Unfortunately, it can be tough to know where that is.
What is a DSP?
Demand-side platforms form one of the bedrocks of digital advertising. Understanding their purpose will help you become a better marketer.
What Is Connected TV?
Connected TV combines the power of programmatic targeting and analytics with the reach and inventory quality of traditional television. It’s a pretty big deal, here’s why.
How to Measure Quality Traffic: Engaged Sessions From LumenAd
Engaged Sessions is a proprietary metric LumenAd created to measure the quality of website sessions. It increases lift, decreases waste and helps your brand get in front of the people that matter.
What Is Advanced TV?
Advanced TV will change everything about television ads. Here’s what every marketer needs to know about Advanced TV.
What is Multi-Touch Attribution?
What marketers need to know about multi-touch attribution and how to use it.
What Is Newsworthiness & How It Helps Paid Social
Newsworthiness is key to a good organic social strategy, which goes hand in hand with paid social campaigns. Here are 6 ways to produce newsworthy content.
Why Organic Social Media Content Still Matters
How to master the symbiotic relationship between organic and paid social media.
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