Table of Contents 1. Blacklists 2. Whitelists 3. How They Work 4. How to Make Them 5. Download Example 6. At the End of the DayThe use of whitelists and blacklists has become an industry standard in...
An overview of digital advertising KPIs and how to properly utilize them to ensure success.
RTB, or real-time bidding, is the technology that underpins much of modern advertising. Understanding RTB and its impact will make you a better marketer.
The landscape of digital advertising is complex. Here’s a beginner’s guide to programmatic advertising so you can start to wrap your head around it all.
Viewability has had a huge impact on digital advertising. To understand viewability benchmarks, you first need to understand its history and nuances.
Contextual targeting plays an important role in digital advertising and it’s only getting more important. Here is our guide on contextual targeting.
Brand health is vitally important for modern brands. Here is a rundown of the tools digital advertising provides to measure and improve brand health.
When we swap industry horror stories, one of the most common ones we hear is the sinking realization that something went wrong with the campaign weeks ago and the consequences are just now rearing...
Mobile-first creative is a necessity for the modern marketer. Here is how to optimize your Facebook creative for a mobile-first world.
A quick guide on mobile geo targeting, location signal data and how it all works in cross-channel campaigns to drive performance.
True cross-channel advertising is more difficult than it needs to be. And these days, it’s never been more important to run cross-channel campaigns.
Understanding the basics of pixels will allow you to better understand the performance of your campaigns.
Campaign architecture is the secret to successful campaigns. But the solutions the advertising industry currently relies on make it a burden, not a boon.
What an advertising management platform is, the problems it solves and how modern marketers can leverage it for more successful campaigns.
CPM, CPC and CPA are three distinct acronyms that can make or break a campaign. Here’s what you need to know about all three to become a better marketer.
Three strategies for using first-party audiences to drive conversions.
Data wrangling doesn’t solve the data problems of modern marketers. Data normalization does. Here’s what it is, how it works and why it’s so important.
Data normalization is one of the biggest issues that isn’t getting enough attention in digital advertising. Here’s how it helps you measure what matters.
CPM has its place in modern digital advertising. Unfortunately, it can be tough to know where that is.
Demand-side platforms form one of the bedrocks of digital advertising. Understanding their purpose will help you become a better marketer.
Connected TV combines the power of programmatic targeting and analytics with the reach and inventory quality of traditional television. It’s a pretty big deal, here’s why.
Engaged Sessions is a proprietary metric LumenAd created to measure the quality of website sessions. It increases lift, decreases waste and helps your brand get in front of the people that matter.
Advanced TV will change everything about television ads. Here’s what every marketer needs to know about Advanced TV.
What marketers need to know about multi-touch attribution and how to use it.
Newsworthiness is key to a good organic social strategy, which goes hand in hand with paid social campaigns. Here are 6 ways to produce newsworthy content.
How to master the symbiotic relationship between organic and paid social media.