Impressions

Research and stories on the industry and our place within it.

Campaign Architecture Whitepaper

Campaign architecture is the art of organizing advertising data. It gives organizations a framework to scale their media operations.

Present: Reporting You’ll Look Forward To

by Andrea Lewis | Education, Impressions

With accurate and relevant reporting, it’s easy to showcase your value. LumenAd’s present feature set is everything you need to do just that.

Reporting isn’t the problem.

by Eric Thompson | Education, Impressions

Reporting is treated as one of the industry’s biggest problems while at the same time treated as the solution for many other problems.

Monitor: Bring Agility Back to Digital Media

by Andrea Lewis | Education, Impressions

LumenAd’s Monitor feature set is vital to running agile campaigns. Here’s a rundown of how it works to provide a real-time view of performance.

What Is an Agile Campaign?

by Eric Thompson | Education, Impressions

When we swap industry horror stories, one of the most common ones we hear is the sinking realization that something went wrong with the campaign weeks ago and the consequences are just now rearing...

Connect Data: Bring Life to Your Plan

by Andrea Lewis | Education, Impressions

Lumenad allows you to connect data sources into one central hub. The true magic happens in the software’s ability to bring your plan to life.

How to Plan Better Campaigns with LumenAd

by Andrea Lewis | Education, Impressions

The LumenAd Plan Feature Set is a powerful toolkit for media team to bring their plans to life. Here is a quick overview of how it works.

What Is Cross-Channel Advertising? And Why Is It So Difficult?

by Eric Thompson | Education, Impressions

True cross-channel advertising is more difficult than it needs to be. And these days, it’s never been more important to run cross-channel campaigns.

Media Plans Need to Evolve

by Eric Thompson | Education, Impressions

Reporting isn’t the problem. Great media plans not only make campaigns more successful, they make every part of the campaign run smoother.

What Is Campaign Architecture?

by Eric Thompson | Education, Impressions

Campaign architecture is the secret to successful campaigns. But the solutions the advertising industry currently relies on make it a burden, not a boon.

What Is An Advertising Management Platform?

by Eric Thompson | Education, Impressions

What an advertising management platform is, the problems it solves and how modern marketers can leverage it for more successful campaigns.

Global Non-Profit Case Study

by Anthony Krolczyk | Case Studies

How LumenAd helped a 100 year-old nonprofit reach their goals by visualizing their digital advertising strategy across multiple geographies.

Stop Wrangling Data: The Power of Normalizing Campaign Data

by Eric Thompson | Education, Impressions

Data wrangling doesn’t solve the data problems of modern marketers. Data normalization does. Here’s what it is, how it works and why it’s so important.

Data Normalization: The One Way to Measure What Matters.

by Shane Dowaliby | Education, Impressions

Data normalization is one of the biggest issues that isn’t getting enough attention in digital advertising. Here’s how it helps you measure what matters.

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