Goal: To raise awareness, we needed to get specific.
A PAC-12 University wanted to increase brand awareness of its online education opportunities among potential students, ages 22 to 40, in four key cities. They wanted to target audio ads to very specific audience segments, including:
- People who had attended some college.
- People who were interested in online education.
- People who fell into both categories.
Result: We connected more students to accessible higher education opportunities.
This campaign successfully raised awareness among the intended audiences in target geos and maximized reach within the set budget.