Every digital marketer wants to know if they’re choosing the right advertising KPIs to accurately measure success for their paid ad campaigns. Should you be tracking impressions, CPM, click-through rate, reach, engagement, conversions, and/or conversion rate? There’s no shortage metrics to track, and it can feel overwhelming and arbitrary if you’re asking this question before determining your business objective and strategy.
In fact, many marketers find themselves putting the cart, so to speak, before the horse, when determining advertising KPIs. In this webinar with a Lumenad digital advertising expert, you’ll learn:
- The difference between business objectives and KPIs.
- How to make sure you’re always evaluating your campaign performance against your original business objectives.
- What it means to set S.M.A.R.T. (Specific, Measurable, Attainable, Relevant, Time-bound) advertising KPIs.
- Campaign examples that align S.M.A.R.T. KPIs up to strategies and business objectives.
If advertising KPIs seem nebulous and confusing, a solid framework for determining what to measure your campaign performance against will help put everything in perspective. Join us to get your campaigns back in alignment and on the road to true optimization.
Digital Marketing Expert, Lumenad
Alex has built rich experience across media coordination, account management, and digital media management at Lumenad over the last three years. Her extensive work managing paid advertising campaigns for both agency clients and the Lumenad brand have allowed her to develop unique, highly valuable perspectives and insights into digital advertising challenges, strategies, and technology. Prior to Lumenad, Alex coordinated marketing programs for TrovaTrip and worked as a Senior Account Operations Specialist for Nike.