What is Advertising Intelligence?

Watch this video to find out.

Launching a cross-channel, paid ad campaign requires solid strategy in aligning your campaign with business objectives, optimizing your ad spend, choosing the right channels for your audience, setting an appropriate KPI for your funnel stage, and making sure you’re keeping an eye on the competition. Not to mention creatively developing each ad with snappy copy, CTAs, and visual elements. 

Whew! That’s a lot. 

But as all digital marketers know, that’s just the beginning.  Some might even say launching the campaign was the easy part. Now it’s time to figure out if it’s driving the results you need. And that process is hard. Why? Downloading reports, cleaning and aggregating data, and performing analysis is a process that presents new challenges at every stage. According to Gartner, data professionals spend more time gathering and cleaning data than actually using it to find insights. And what if the data is flawed at the outset? 

Watch Our Advertising Intelligence Video

In our new video, we show you the opportunities presented by all of these potential challenges and help you visualize a new way of managing your advertising data with Advertising Intelligence. Watch the video below and then read on to explore some of these opportunities more in depth. 



 

Boost Confidence in Your Data

Research from the University of Hawaii tells us that 88 percent of spreadsheets contain at least one error. How many do you have open on your monitor right now? Are you downloading reports in spreadsheets from multiple ad platforms and then moving data around? 

This first step in the data management and reporting cycle is critical to finding real insights that allow you to make your ad campaigns better and use your budget more wisely. Just one little error in your data could cause major problems down the line. Automating data ingestion ensures your data is cleanly imported and aggregated in a single source of truth. Advertising Intelligence connects your data so you can get started on the right foot and trust the insights you provide to stakeholders when you’re ready to send off a report.  

Evaluate Metrics on an Even Playing Field

Getting your data into one location and making sure it’s clean is important. But it’s not enough. Ad platforms define metrics differently, and that creates a headache for marketers. Running a video campaign across Facebook and Google? Watch out for their metrics on plays to completion. Completion means different things to each platform–anywhere from 15 to 30 seconds with other caveats baked in. Running on even more channels? You’ll need a way to normalize that data. And if you’re doing it manually, it’s probably going to look like complicated algorithms plugged into error-prone spreadsheets. 

An Advertising Intelligence platform uses a data transformation framework to automatically transform your campaign data into a common language. Based on industry best practices and cross-discipline expertise, a transformation framework lets marketers breathe a sigh of relief. They’ve done the hard work for you and made it into a scalable solution to one of the biggest challenges advertisers face. 

Categorize Your Data Like It’s 2099

Data-driven marketers know that aligning your advertising KPI to a core business objective is the key to a successful campaign. But it’s all too easy to get lost in the data, forget about your original strategy, and find yourself wondering why your campaign is underperforming. 

When you use an Advertising Intelligence platform to organize data based on business objectives, you can maintain a clear line of sight back to your strategy at all times. It’s easy to tag strategies, audiences, and creative messages that provide deeper insights into campaign performance. Labeling metrics your way means taking power back from ad platforms and making your data work for you. 

Tell a Great Data Story

You’ve taken the time to align KPIs to business objectives and lay the groundwork for the data story you want to tell. But will you have to pull an all-nighter to identify key insights, create visualizations, and plug them into your reporting template? 

What if you had access to automatic insights into your campaign performance? What if you could pull data into robust visualizations to identify trends, and instantly pull up reports for stakeholders and business leaders? Using an Advertising Intelligence platform radically simplifies end-to-end advertising performance data management and powers the reporting process with clean, accurate, transformed data. 

Time. To. Celebrate. 

Opportunities abound for marketers to spend less time wrangling ad data and more time creating great strategies and performing impactful analysis. Advertising data shouldn’t be a problem for marketers. After all, it holds the keys to optimizing campaigns and making the most of your ad spend. Advertising Intelligence lets you experience ad campaign success more often. And that’s something you and your business stakeholders can celebrate.