The landscape of digital advertising is complex. Here’s a beginner’s guide to programmatic advertising so you can start to wrap your head around it all.
To better predict campaign performance, you need to think in terms of confidence intervals. Let’s go through the basic concepts and how to implement one.
Last week, we flew everyone in to the (newly renovated!) Missoula HQ for an all-hands meeting kicking off 2020 followed by a “Roaring 20s” themed bash.
Off-Facebook Activity has the potential to greatly affect targeting on Facebook’s platforms. Here’s how to insulate your organization from its impacts.
The rules and regulations around cannabis, hemp & CBD advertising hold would-be cannabis advertisers to a higher standard. Here’s a high-level overview.
Adventure Cycling Association Organizes Campaign Tactics with LumenAdIntroduction With 102 annual tours across 40 states, Adventure Cycling Association (ACA) has no problem with keeping their teams...
Use this slide deck to wrap your head around what happened in the digital advertising industry in 2019, prepare for 2020 and win new business.
A PDF matrix that’ll help you utilize the right metrics in the right way and make your reports relevant to campaign objectives.
As you near the end of an advertising campaign, are you scrambling to make sense of mountains of data, striving to deliver a panoramic view for your stakeholders? The problem is not necessarily the...
YouTube is no stranger to scandals, but what’s happened in the last few weeks of fall 2019 might spell disaster for everyone’s favorite place to share cat videos. How bad are we talking? Thanks to...
Campaign architecture is the art of organizing advertising data. It gives organizations a framework to scale their media operations.
Video advertising is home to some of the industry’s most promising technology. Here is everything we think you need to know about modern video advertising.
Facebook’s targeting restrictions have been updated recently and it’s important that every marketer understands what this means for their campaigns.
Creative fatigue affects even the best laid campaign plans. Know what it is, how to spot and what to do about it is an invaluable tool for modern marketers
Our recommended specifications for YouTube TrueView ads from what we’ve seen work best.