Resources
Guides, tools and research to help you do your job better.
A Beginner’s Guide to Programmatic Advertising
by Eric Thompson | Education
The landscape of digital advertising is complex. Here’s a beginner’s guide to programmatic advertising so you can start to wrap your head around it all.
LumenMath: How to Better Predict Campaign Performance
by Kegan Rabil | Impressions
To better predict campaign performance, you need to think in terms of confidence intervals. Let’s go through the basic concepts and how to implement one.
Roaring Into the 20s: What’s Next for LumenAd and How We Kicked It All Off
by Eric Thompson | Newsroom
Last week, we flew everyone in to the (newly renovated!) Missoula HQ for an all-hands meeting kicking off 2020 followed by a “Roaring 20s” themed bash.
UPDATE Facebook’s Off-Facebook Activity Tool: Its Impact on Advertisers and How to Respond
by Nate Christianson | Impressions
Off-Facebook Activity has the potential to greatly affect targeting on Facebook’s platforms. Here’s how to insulate your organization from its impacts.
In the Weeds: What You Need to Know About Cannabis, Hemp and CBD Advertising
by Jenny Mueller | Impressions
The rules and regulations around cannabis, hemp & CBD advertising hold would-be cannabis advertisers to a higher standard. Here’s a high-level overview.
Hindsight is 2020: Downloadable Deck for Year-End Reporting
by Andrea Lewis | Impressions
Use this slide deck to wrap your head around what happened in the digital advertising industry in 2019, prepare for 2020 and win new business.
Advertising Metrics Matrix
by Nicole Marchion | Tools
A PDF matrix that’ll help you utilize the right metrics in the right way and make your reports relevant to campaign objectives.
Three Must-Haves to Deliver Stronger Advertising Reports
by Andrea Lewis | Education, Impressions
As you near the end of an advertising campaign, are you scrambling to make sense of mountains of data, striving to deliver a panoramic view for your stakeholders? The problem is not necessarily the...
What COPPA Means for the Future of YouTube Brand Safety
by Kegan Rabil | Impressions
YouTube is no stranger to scandals, but what’s happened in the last few weeks of fall 2019 might spell disaster for everyone’s favorite place to share cat videos. How bad are we talking? Thanks to...
Campaign Architecture Whitepaper
by Anthony Krolczyk | Case Studies
Campaign architecture is the art of organizing advertising data. It gives organizations a framework to scale their media operations.
A (Nearly) Complete Guide to Video Advertising
by Eric Thompson | Education
Video advertising is home to some of the industry’s most promising technology. Here is everything we think you need to know about modern video advertising.
How to Adapt to Facebook’s New Targeting Restrictions
by Jenny Mueller | Impressions
Facebook’s targeting restrictions have been updated recently and it’s important that every marketer understands what this means for their campaigns.
Creative Fatigue: How Often Should I Update Creative?
by Eric Thompson | Education
Creative fatigue affects even the best laid campaign plans. Know what it is, how to spot and what to do about it is an invaluable tool for modern marketers
YouTube TrueView Ad Specs & Everything Else You Need To Know
by Eric Thompson | Education
Our recommended specifications for YouTube TrueView ads from what we’ve seen work best.
Trend Recap: 2019 Half Year Report on Digital Ad Spending
by Andrea Lewis | Impressions
IAB’s trend report for the first half of 2019 is a treasure trove for modern marketers. Here’s a summary of the most important trends.
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