MISSOULA, Mont., April 14, 2021 (Newswire.com) – Lumenad, the leading provider of advertising data organization, standardization and visualization software, announced today the launch of its flagship Advertising Intelligence software. Marketers who struggle with the highly manual, do-it-yourself nature of advertising data can employ software that sharply reduces the persistent challenges of ad data variety, volume and velocity.
“We invented Advertising Intelligence software specifically to help marketers holistically manage their advertising data,” said Ryan Hansen, CEO of Lumenad. “There are many products in the market that help marketers manage their earned and owned media, but almost none exclusively focus on managing paid-media data. Pressure tested against thousands of campaigns and more than $100 million in media spend, our Advertising Intelligence software has been purpose-built to deliver on the specific needs of managing modern cross-channel advertising.”
The software standardizes more than 70 advertising metrics in accordance with accepted ad industry standards. Advertising Intelligence software presents cross-channel ad data for the first time in a truly uniform and objective context. With newfound clarity in campaign performance, marketers are able to take the right distinct action for each channel based on what the data reveals.
Organizations that leverage Lumenad spend up to 80 percent less time managing raw data and data connections. They spend 50 percent less time building, populating and updating reports and templates. And they find they can manage between 25 and 50 percent more media dollars per employee, for a huge uptick in profitability. Overall, Advertising Intelligence software users report a marked improvement in campaign performance as they dedicate more time to acting on intelligence gleaned from the software.
“Immediately after creating our first dashboard, we gained important insights leading us to make campaign changes resulting in more conversions with less spend,” said Ceci Dadisman, marketing director at Flashhouse, a rapidly growing Ohio-based proptech company. “What would actually involve pulling multiple disparate reports from our digital channels is accomplished quickly and easily with Lumenad. Using the software gives us the ability to quickly see what is (and isn’t) working and allows us to optimize campaigns in short order. Lumenad is a total game-changer.”
"The Lumenad software is allowing us to scale our business. We are on a growth trajectory, and we are confident to onboard new business because of Lumenad."
"Normally, when my boss asks me how much we’ve spent in ads this month, I start to sweat a little bit. This morning I was able to on-the-fly pull up my dashboard and quickly give him the number he needed. It was super awesome."
"I think you’d be hard pressed to find a single strategy or goal where you don’t need a multi-touch experience. We want to be in all the places that our customer could be. Lumenad helps us organize and standardize that data so we can evaluate it."
"By using Lumenad, our team spent 50-70% less time on reporting, we were able to use that time to further enrich the campaigns and drive performance for our clients."
"That very first interaction sold me. With my data organized in an intelligent way, I could see very clearly what action I needed to take, and it didn’t take me drilling deep into reports to find it."
"Lumenad allows me to be platform agnostic. By moving between DSPs I can drive the best performance possible for my clients, and the data flows seamlessly into Lumenad without interruption."
"Thanks to Lumenad, it's made collaboration with my team faster and more effective, and it's reduced the number of hours I need to spend on different platforms to get the data I need."
"Holy S@%* this is awesome!” (upon logging into Lumenad for the first time.)"