Tools & Templates

Hone your programmatic processes with these free resources.

Add campaign parameters to URLs for efficient tracking in Google Analytics.

Our tool we spent years perfecting to ensure each campaign is planned down to the most granular detail.

Eight steps to make sure your campaign is set up for success. Be sure to read the companion blog post.

Use this short list of questions to help you assess location data partners.

Use this checklist to make sure your media dollars are maximized as Q4 ramps up.

Use this matrix to help your report be relevant to the campaign objective. Be sure to read the companion blog post.

Ad Ops Tools 

A GTM recipe for tracking the donation confirmation of most Blackbaud donation pages.

Instructions on how to implement GTM to track on-page vimeo views.

Latest Insights

What COPPA Means for the Future of YouTube Brand Safety

What COPPA Means for the Future of YouTube Brand Safety

YouTube is no stranger to scandals, but what’s happened in the last few weeks of fall 2019 might spell disaster for everyone’s favorite place to share cat videos.  How bad are we talking?  Thanks to COPPA (The Children’s Online Privacy Protection Act), a law passed in...

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