Tools & Templates
Hone your programmatic processes with these free resources.
Add campaign parameters to URLs for efficient tracking in Google Analytics.
Our tool we spent years perfecting to ensure each campaign is planned down to the most granular detail.
Use this short list of questions to help you assess location data partners.
Ad Ops Tools
A GTM recipe for tracking the donation confirmation of most Blackbaud donation pages.
Instructions on how to implement GTM to track on-page vimeo views.
YouTube is no stranger to scandals, but what’s happened in the last few weeks of fall 2019 might spell disaster for everyone’s favorite place to share cat videos. How bad are we talking? Thanks to COPPA (The Children’s Online Privacy Protection Act), a law passed in...
Video advertising is home to some of the industry’s most promising technology. Here is everything we think you need to know about modern video advertising.
Facebook’s targeting restrictions have been updated recently and it’s important that every marketer understands what this means for their campaigns.