Tools & Templates
Hone your programmatic processes with these free resources.
Eight steps to make sure your campaign is set up for success. Be sure to read the companion blog post.
Our tool we spent years perfecting to ensure each campaign is planned down to the most granular detail.
What marketers need to know about multi-touch attribution and how to use it.
Here’s what marketers needs to know about click-through rates to correctly measure performance.
RTB, or real-time bidding, is the technology that underpins much of modern advertising. Understanding RTB and its impact will make you a better marketer.