Tools & Templates
Hone your programmatic processes with these free resources.
Add campaign parameters to URLs for efficient tracking in Google Analytics.
Our tool we spent years perfecting to ensure each campaign is planned down to the most granular detail.
Eight steps to make sure your campaign is set up for success. Be sure to read the companion blog post.
Use this short list of questions to help you assess location data partners.
Ad Ops Tools
A GTM recipe for tracking the donation confirmation of most Blackbaud donation pages.
Instructions on how to implement GTM to track on-page vimeo views.
Brand health is vitally important for modern brands. Here is a rundown of the tools digital advertising provides to measure and improve brand health.
Programmatic Native is incredibly effective when used in the correct context. Here is how to fold programmatic Native into your media mix.
Google announced in February that it would sunset the Average Position metric this year. That’s happening on Monday, September 30. We sat down with LumenAd’s resident Paid Search specialist, Mike Hofmaier, to explore what this means for digital advertisers. But...