Disruption. 2020 has been defined by it. This is a time of halting change. It’s everywhere you look. But, as advertisers we are comfortable with disruption. We recognize that with disruption comes...
Impressions
Research and stories on the industry and our place within it.
Facebook Abandons Its Quest to Make the Campaign Budget Optimization Feature Mandatory
by Nate Christianson | Impressions
Facebook abandons plans to require advertisers to use its Campaign Budget Optimization (CBO) feature in campaigns. Advertisers will continue to have the choice to either have budgets managed at the campaign or ad set level.
Resources for Marketers: COVID-19
by LumenAd | Impressions
Tap into this ever evolving list of marketing resources while navigating the impacts of the COVID-19 pandemic.
Why Advertising Remains Essential in an Economic Downturn
by Ryan Hansen | Impressions
COVID-19 is impacting every marketing leader. If you can afford it, learn why history tells us that advertising remains essential to weathering an economic downturn.
The Departure of Third-Party Cookies
by Nick Lange | Impressions
In January of this year, Google finally did it. They officially announced the expiration date of the third-party cookie: January of 2022.
How to Ensure You’re Using Quality Inventory
by Andrea Lewis | Impressions
Ask these 5 questions to determine if your digital advertising inventory is top-notch.
LumenMath: How to Better Predict Campaign Performance
by Kegan Rabil | Impressions
To better predict campaign performance, you need to think in terms of confidence intervals. Let’s go through the basic concepts and how to implement one.
UPDATE Facebook’s Off-Facebook Activity Tool: Its Impact on Advertisers and How to Respond
by Nate Christianson | Impressions
Off-Facebook Activity has the potential to greatly affect targeting on Facebook’s platforms. Here’s how to insulate your organization from its impacts.
In the Weeds: What You Need to Know About Cannabis, Hemp and CBD Advertising
by Jenny Mueller | Impressions
The rules and regulations around cannabis, hemp & CBD advertising hold would-be cannabis advertisers to a higher standard. Here’s a high-level overview.
Hindsight is 2020: Downloadable Deck for Year-End Reporting
by Andrea Lewis | Impressions
Use this slide deck to wrap your head around what happened in the digital advertising industry in 2019, prepare for 2020 and win new business.
Three Must-Haves to Deliver Stronger Advertising Reports
by Andrea Lewis | Education, Impressions
As you near the end of an advertising campaign, are you scrambling to make sense of mountains of data, striving to deliver a panoramic view for your stakeholders? The problem is not necessarily the...
What COPPA Means for the Future of YouTube Brand Safety
by Kegan Rabil | Impressions
YouTube is no stranger to scandals, but what’s happened in the last few weeks of fall 2019 might spell disaster for everyone’s favorite place to share cat videos. How bad are we talking? Thanks to...
How to Adapt to Facebook’s New Targeting Restrictions
by Jenny Mueller | Impressions
Facebook’s targeting restrictions have been updated recently and it’s important that every marketer understands what this means for their campaigns.
Trend Recap: 2019 Half Year Report on Digital Ad Spending
by Andrea Lewis | Impressions
IAB’s trend report for the first half of 2019 is a treasure trove for modern marketers. Here’s a summary of the most important trends.
Present: Reporting You’ll Look Forward To
by Andrea Lewis | Education, Impressions
With accurate and relevant reporting, it’s easy to showcase your value. LumenAd’s present feature set is everything you need to do just that.
Reporting isn’t the problem.
by Eric Thompson | Education, Impressions
Reporting is treated as one of the industry’s biggest problems while at the same time treated as the solution for many other problems.
4 Questions That Ensure Transparency in Media Partnerships
by Tom Kochevar | Impressions
The best way to ensure transparency in your digital advertising campaigns is to make sure your media partners can answer these four questions.
Google Removes Average Position: What That Means for Digital Advertisers
by Mike Hofmaier | Education, Impressions
Google announced in February that it would sunset the Average Position metric this year. That’s happening on Monday, September 30. We sat down with LumenAd’s resident Paid Search specialist, Mike...
Monitor: Bring Agility Back to Digital Media
by Andrea Lewis | Education, Impressions
LumenAd’s Monitor feature set is vital to running agile campaigns. Here’s a rundown of how it works to provide a real-time view of performance.
What Is an Agile Campaign?
by Eric Thompson | Education, Impressions
When we swap industry horror stories, one of the most common ones we hear is the sinking realization that something went wrong with the campaign weeks ago and the consequences are just now rearing...
Connect Data: Bring Life to Your Plan
by Andrea Lewis | Education, Impressions
Lumenad allows you to connect data sources into one central hub. The true magic happens in the software’s ability to bring your plan to life.
How to Plan Better Campaigns with LumenAd
by Andrea Lewis | Education, Impressions
The LumenAd Plan Feature Set is a powerful toolkit for media team to bring their plans to life. Here is a quick overview of how it works.
What Is Cross-Channel Advertising? And Why Is It So Difficult?
by Eric Thompson | Education, Impressions
True cross-channel advertising is more difficult than it needs to be. And these days, it’s never been more important to run cross-channel campaigns.
LumenMath: The Rule of Three, or Should I Keep This Audience or Platform Running?
by Kegan Rabil | Impressions
The next time you’re stressing about whether to keep a platform or an audience running just remember the Rule of Three. And put your math hat on!
Media Plans Need to Evolve
by Eric Thompson | Education, Impressions
Reporting isn’t the problem. Great media plans not only make campaigns more successful, they make every part of the campaign run smoother.
What Is Campaign Architecture?
by Eric Thompson | Education, Impressions
Campaign architecture is the secret to successful campaigns. But the solutions the advertising industry currently relies on make it a burden, not a boon.
What Is An Advertising Management Platform?
by Eric Thompson | Education, Impressions
What an advertising management platform is, the problems it solves and how modern marketers can leverage it for more successful campaigns.
Stop Wrangling Data: The Power of Normalizing Campaign Data
by Eric Thompson | Education, Impressions
Data wrangling doesn’t solve the data problems of modern marketers. Data normalization does. Here’s what it is, how it works and why it’s so important.
Data Normalization: The One Way to Measure What Matters.
by Shane Dowaliby | Education, Impressions
Data normalization is one of the biggest issues that isn’t getting enough attention in digital advertising. Here’s how it helps you measure what matters.
When to Use CPM and When Not To
by Nate Christianson | Education, Impressions
CPM has its place in modern digital advertising. Unfortunately, it can be tough to know where that is.
Ad Ops Tricks of the Trade: Dealing with Tabs & Bookmarks
by Eric Thompson | Impressions
Running a digital advertising campaign means dealing with a lot of tabs and bookmarks. Here are 4 ad ops tricks of the trade to get a handle of it all.
4 Strategies for Increasing Your Media Team’s Capacity
by Eric Thompson | Impressions
Managing modern digital advertising campaigns is a lot of work. Here are four strategies we’ve found that can increase your media team’s capacity.
Does Click-Through Rate Matter? Yes, But You Might Be Using It Wrong.
by Shane Dowaliby | Impressions
Here’s what marketers needs to know about click-through rates to correctly measure performance.
Why Don’t the Number of Clicks Equal the Number of Website Sessions?
by Shane Dowaliby | Impressions
Clicks don’t always match sessions! Understanding this relationship between clicks and website sessions will give you a better view of campaign performance.
You Get What You Pay For — How to Think About Your Programmatic Budget
by Jenny Mueller | Education, Impressions
When it comes to your programmatic budget, if it sounds too good to be true, it probably is. Here’s how to think about your budget as you set up a campaign.
The Two Big Takeaways from Programmatic I/O
by Shane Dowaliby | Impressions
This year’s Programmatic I/O offered incredible insight into the future of ad tech. Here are the two biggest takeaways according to Shane.
3 Steps to Setting the Right KPI with Your Client
by Michael Mahaghan | Impressions
The right KPI will make all the difference in your campaign. Both in performance and in client communication.
Advertising AI Isn’t What You Think It Is
by Marty Grant | Impressions
Advertising AI is incredibly complex and nuanced. The best way to leverage it is to know what to look for. Here’s what you need to know.
3 Ways Franchises Can Prove ROAS
by Eric Thompson | Impressions
Franchise marketers have to prove ROAS before they go all in on digital advertising. Here are 3 ways they can prove just that.
7 Questions You Should Ask Yourself Before Bringing Media In-House
by Eric Thompson | Impressions
If your agency is bringing media in-house there are seven questions you should think about first. We’ll walk you through all seven and ways to answer them.
Why Agencies Need to Innovate When It Comes to Media
by Eric Thompson | Impressions
The saving grace of agencies is their ability to innovate. And they absolutely need to if they want to keep their place in the advertising industry.
Franchise Marketing Data Is a Mess. Here’s Why.
by Eric Thompson | Impressions
Franchise marketing data is a monster. Getting a handle of it all is the key for multi-location businesses to bring media in-house.
3 Reasons Why Digital Advertising Isn’t Suited for Franchise Marketing. Yet.
by Eric Thompson | Impressions
Franchise marketing is like herding cats and digital advertising makes it worse. Here’s why and what franchises can do about it.
Why You’re Wasting Your Media Team’s Talents
by Eric Thompson | Impressions
Most agencies are wasting the talent of their media teams. Find out why and how you can help your media team fulfill their potential.
The Complexity Of Digital Media Is Failing Brands.
by Eric Thompson | Impressions
Learn all about why the complexity of digital media is the biggest hurdle brands have to clear when bringing media in house.
AdTech Fragmentation: Why Agencies Can’t Scale Digital Media
by Eric Thompson | Impressions
AdTech fragmentation a huge hurdle for advertising agencies looking to bring media-house. Here’s how it affects media teams and what to do about it.
How Digital Media Changed How Brands Connect With People Forever
by Eric Thompson | Impressions
Digital media has changed everything about how brands and people connect. Here are reasons why and how brands should think about addressing them.
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