Facebook abandons plans to require advertisers to use its Campaign Budget Optimization (CBO) feature in campaigns. Advertisers will continue to have the choice to either have budgets managed at the campaign or ad set level.
Tap into this ever evolving list of marketing resources while navigating the impacts of the COVID-19 pandemic.
COVID-19 is impacting every marketing leader. If you can afford it, learn why history tells us that advertising remains essential to weathering an economic downturn.
In January of this year, Google finally did it. They officially announced the expiration date of the third-party cookie: January of 2022.
Ask these 5 questions to determine if your digital advertising inventory is top-notch.
To better predict campaign performance, you need to think in terms of confidence intervals. Let’s go through the basic concepts and how to implement one.
Off-Facebook Activity has the potential to greatly affect targeting on Facebook’s platforms. Here’s how to insulate your organization from its impacts.
The rules and regulations around cannabis, hemp & CBD advertising hold would-be cannabis advertisers to a higher standard. Here’s a high-level overview.
Use this slide deck to wrap your head around what happened in the digital advertising industry in 2019, prepare for 2020 and win new business.
As you near the end of an advertising campaign, are you scrambling to make sense of mountains of data, striving to deliver a panoramic view for your stakeholders? The problem is not necessarily the...
YouTube is no stranger to scandals, but what’s happened in the last few weeks of fall 2019 might spell disaster for everyone’s favorite place to share cat videos. How bad are we talking? Thanks to...
Facebook’s targeting restrictions have been updated recently and it’s important that every marketer understands what this means for their campaigns.
IAB’s trend report for the first half of 2019 is a treasure trove for modern marketers. Here’s a summary of the most important trends.
With accurate and relevant reporting, it’s easy to showcase your value. LumenAd’s present feature set is everything you need to do just that.
Reporting is treated as one of the industry’s biggest problems while at the same time treated as the solution for many other problems.
The best way to ensure transparency in your digital advertising campaigns is to make sure your media partners can answer these four questions.
Google announced in February that it would sunset the Average Position metric this year. That’s happening on Monday, September 30. We sat down with LumenAd’s resident Paid Search specialist, Mike...
LumenAd’s Monitor feature set is vital to running agile campaigns. Here’s a rundown of how it works to provide a real-time view of performance.
When we swap industry horror stories, one of the most common ones we hear is the sinking realization that something went wrong with the campaign weeks ago and the consequences are just now rearing...
Lumenad allows you to connect data sources into one central hub. The true magic happens in the software’s ability to bring your plan to life.
The LumenAd Plan Feature Set is a powerful toolkit for media team to bring their plans to life. Here is a quick overview of how it works.
True cross-channel advertising is more difficult than it needs to be. And these days, it’s never been more important to run cross-channel campaigns.
The next time you’re stressing about whether to keep a platform or an audience running just remember the Rule of Three. And put your math hat on!
Reporting isn’t the problem. Great media plans not only make campaigns more successful, they make every part of the campaign run smoother.
Campaign architecture is the secret to successful campaigns. But the solutions the advertising industry currently relies on make it a burden, not a boon.
What an advertising management platform is, the problems it solves and how modern marketers can leverage it for more successful campaigns.
Data wrangling doesn’t solve the data problems of modern marketers. Data normalization does. Here’s what it is, how it works and why it’s so important.
Data normalization is one of the biggest issues that isn’t getting enough attention in digital advertising. Here’s how it helps you measure what matters.
CPM has its place in modern digital advertising. Unfortunately, it can be tough to know where that is.
Running a digital advertising campaign means dealing with a lot of tabs and bookmarks. Here are 4 ad ops tricks of the trade to get a handle of it all.
Managing modern digital advertising campaigns is a lot of work. Here are four strategies we’ve found that can increase your media team’s capacity.
Here’s what marketers needs to know about click-through rates to correctly measure performance.
Clicks don’t always match sessions! Understanding this relationship between clicks and website sessions will give you a better view of campaign performance.
When it comes to your programmatic budget, if it sounds too good to be true, it probably is. Here’s how to think about your budget as you set up a campaign.
This year’s Programmatic I/O offered incredible insight into the future of ad tech. Here are the two biggest takeaways according to Shane.
The right KPI will make all the difference in your campaign. Both in performance and in client communication.
Advertising AI is incredibly complex and nuanced. The best way to leverage it is to know what to look for. Here’s what you need to know.
Franchise marketers have to prove ROAS before they go all in on digital advertising. Here are 3 ways they can prove just that.
If your agency is bringing media in-house there are seven questions you should think about first. We’ll walk you through all seven and ways to answer them.
The saving grace of agencies is their ability to innovate. And they absolutely need to if they want to keep their place in the advertising industry.
Franchise marketing data is a monster. Getting a handle of it all is the key for multi-location businesses to bring media in-house.
Franchise marketing is like herding cats and digital advertising makes it worse. Here’s why and what franchises can do about it.
Most agencies are wasting the talent of their media teams. Find out why and how you can help your media team fulfill their potential.
Learn all about why the complexity of digital media is the biggest hurdle brands have to clear when bringing media in house.
AdTech fragmentation a huge hurdle for advertising agencies looking to bring media-house. Here’s how it affects media teams and what to do about it.
Digital media has changed everything about how brands and people connect. Here are reasons why and how brands should think about addressing them.