Table of Contents 1. Blacklists 2. Whitelists 3. How They Work 4. How to Make Them 5. Download Example 6. At the End of the DayThe use of whitelists and blacklists has become an industry standard in...
An overview of digital advertising KPIs and how to properly utilize them to ensure success.
RTB, or real-time bidding, is the technology that underpins much of modern advertising. Understanding RTB and its impact will make you a better marketer.
The landscape of digital advertising is complex. Here’s a beginner’s guide to programmatic advertising so you can start to wrap your head around it all.
As you near the end of an advertising campaign, are you scrambling to make sense of mountains of data, striving to deliver a panoramic view for your stakeholders? The problem is not necessarily the...
Video advertising is home to some of the industry’s most promising technology. Here is everything we think you need to know about modern video advertising.
Creative fatigue affects even the best laid campaign plans. Know what it is, how to spot and what to do about it is an invaluable tool for modern marketers
Our recommended specifications for YouTube TrueView ads from what we’ve seen work best.
Viewability has had a huge impact on digital advertising. To understand viewability benchmarks, you first need to understand its history and nuances.
With accurate and relevant reporting, it’s easy to showcase your value. LumenAd’s present feature set is everything you need to do just that.
Reporting is treated as one of the industry’s biggest problems while at the same time treated as the solution for many other problems.
Contextual targeting plays an important role in digital advertising and it’s only getting more important. Here is our guide on contextual targeting.
Brand health is vitally important for modern brands. Here is a rundown of the tools digital advertising provides to measure and improve brand health.
Programmatic Native is incredibly effective when used in the correct context. Here is how to fold programmatic Native into your media mix.
Google announced in February that it would sunset the Average Position metric this year. That’s happening on Monday, September 30. We sat down with LumenAd’s resident Paid Search specialist, Mike...
LumenAd’s Monitor feature set is vital to running agile campaigns. Here’s a rundown of how it works to provide a real-time view of performance.
When we swap industry horror stories, one of the most common ones we hear is the sinking realization that something went wrong with the campaign weeks ago and the consequences are just now rearing...
Lumenad allows you to connect data sources into one central hub. The true magic happens in the software’s ability to bring your plan to life.
Mobile-first creative is a necessity for the modern marketer. Here is how to optimize your Facebook creative for a mobile-first world.
A quick guide on mobile geo targeting, location signal data and how it all works in cross-channel campaigns to drive performance.
Paid Social is as versatile as it is effective. Here is how to fold Paid Social into your media mix and how it can be used to improve performance.
The LumenAd Plan Feature Set is a powerful toolkit for media team to bring their plans to life. Here is a quick overview of how it works.
Paid Search is a strong conversion channel. Here’s how to fold it into your media mix and how it can be used for more than just bottom-funnel tactics.
True cross-channel advertising is more difficult than it needs to be. And these days, it’s never been more important to run cross-channel campaigns.
Reporting isn’t the problem. Great media plans not only make campaigns more successful, they make every part of the campaign run smoother.
Understanding the basics of pixels will allow you to better understand the performance of your campaigns.
Display advertising has a huge potential as your awareness engine. Here’s how to use it, what to watch out for and how it works with other channels.
Campaign architecture is the secret to successful campaigns. But the solutions the advertising industry currently relies on make it a burden, not a boon.
What an advertising management platform is, the problems it solves and how modern marketers can leverage it for more successful campaigns.
How to measure and track success when using Advanced TV in your media mix.
CPM, CPC and CPA are three distinct acronyms that can make or break a campaign. Here’s what you need to know about all three to become a better marketer.
Three strategies for using first-party audiences to drive conversions.
Advanced TV plays a pivotal role in the modern marketer’s media mix. Here is how to properly leverage it.
Five charts for digital advertising reports every marketer should know. Use these charts to tell the full story of campaign performance.
Data wrangling doesn’t solve the data problems of modern marketers. Data normalization does. Here’s what it is, how it works and why it’s so important.
Data normalization is one of the biggest issues that isn’t getting enough attention in digital advertising. Here’s how it helps you measure what matters.
CPM has its place in modern digital advertising. Unfortunately, it can be tough to know where that is.
Demand-side platforms form one of the bedrocks of digital advertising. Understanding their purpose will help you become a better marketer.
Engaged sessions, LumenAd’s signature metric, is a powerful tool for optimizations. Here’s how to use engaged sessions at every level of your campaign.
Connected TV combines the power of programmatic targeting and analytics with the reach and inventory quality of traditional television. It’s a pretty big deal, here’s why.
Engaged Sessions is a proprietary metric LumenAd created to measure the quality of website sessions. It increases lift, decreases waste and helps your brand get in front of the people that matter.
Advanced TV will change everything about television ads. Here’s what every marketer needs to know about Advanced TV.
What marketers need to know about multi-touch attribution and how to use it.
When it comes to your programmatic budget, if it sounds too good to be true, it probably is. Here’s how to think about your budget as you set up a campaign.
A successful campaign starts well before you launch. Here are 8 questions you need to answer before you launch a digital advertising campaign.
Newsworthiness is key to a good organic social strategy, which goes hand in hand with paid social campaigns. Here are 6 ways to produce newsworthy content.
A step-by-step guide on how to publish GTM containers.
Bidding on brand names and trademarked terms can be an effective paid search strategy. Here’s how, why, what to avoid and how to protect your brand.
How to master the symbiotic relationship between organic and paid social media.