If I see one more pivot table, I will [ verb ].
Remember this classic word game for kids? A one-page story template with blanks in every sentence awaits your silly write-ins. The end-product is mostly nonsensical and utterly hilarious.
Sometimes digital ad metrics feel the same way (minus the hilarious part). Ad platforms fill in the blanks with their own names for metrics, completely changing the meaning of your advertising data. It’s a big problem in the advertising industry, and this e-book is here to help you solve it. We’ll even give you a few digital marketing “AdLibs” along the way for fun.
Are you ready to examine the data standardization problem and play some AdLibs along the way? Fill in the blanks below to get your download.