Best Software for Ad Agencies

"The Lumenad software is allowing us to scale our business. We are on a growth trajectory, and we are confident to onboard new business because of Lumenad."

Alissa Menke, Owner & Chief Digital Strategist, Cohort Digital

"That very first interaction sold me. With my data organized in an intelligent way, I could see very clearly what action I needed to take, and it didn’t take me drilling deep into reports to find it."

Ceci Dadisman, Director of Marketing, FlashHouse

"I think you’d be hard pressed to find a single strategy or goal where you don’t need a multi-touch experience. We want to be in all the places that our customer could be. Lumenad helps us organize and standardize that data so we can evaluate it."

Julia Filo, Associate Director, Digital Marketing Mission Media

"Lumenad allows me to be platform agnostic. By moving between DSPs I can drive the best performance possible for my clients, and the data flows seamlessly into Lumenad without interruption."

Michael Jung, VP of Product Management and Technology, Precision Reach

"Normally, when my boss asks me how much we’ve spent in ads this month, I start to sweat a little bit. This morning I was able to on-the-fly pull up my dashboard and quickly give him the number he needed. It was super awesome."

Rob Kirkpatrick, Marketing Director, BombBomb

"Holy S@%* this is awesome!” (upon logging into Lumenad for the first time.)"

Steven London, co-founder, FlashHouse

"Thanks to Lumenad, it's made collaboration with my team faster and more effective, and it's reduced the number of hours I need to spend on different platforms to get the data I need."

Zak Kozuchowski, Founder, Rooted Solutions

"By using Lumenad, our team spent 50-70% less time on reporting, we were able to use that time to further enrich the campaigns and drive performance for our clients."

Ryan Rodgers, President, Embee Media

Best Software For Ad Agencies

Every agency is different — and everyone has different software needs. The best software for ad agencies will depend on your agency’s needs, its clients, and the scale of its operations.

But one thing doesn’t change: ad agencies need a software platform.

Without an ad agency dashboard, advertisers won’t know what is or isn’t working. An ad agency won’t be able to compare multiple channels or identify cross-channel marketing metrics. Ad agencies won’t be able to automate their processes and they won’t be able to identify the best use of their advertising dollars.

There was a time when agencies could put most of their information in a spreadsheet and call that a day. But today, an agency could be following hundreds of metrics across dozens of channels. It’s an exhausting premise for those who haven’t automated their reporting and analytics processes.

But for those who have the right software solutions, it’s much easier. A dashboard system serves as a one-stop-shop for all the information that an agency needs.

Of course, that still leaves an agency with the task of finding the best software for their needs. An agency should begin with its scale, its clients, and the channels that it needs to follow. Will you be able to get the reports you need? Do you have the opportunity to integrate with all the other software platforms you use?

And will it fit your budget?

Once those questions are answered, you are more likely to discover the best software solution for your company. And you can always try demo versions of the software to see how it works for you.

Facebook, Google, LinkedIn, Twitter, Trade Desk — there are tons of marketing and advertising platforms today to collect data from. If you’re finding yourself struggling to consolidate and analyze your data, a software solution can help.

Data-Driven Marketing Leads to the Best Ads

You have a responsibility to your clients to produce the best ads. But how do you do that when the advertising market has become so complex? Your customers could be looking at an ad from any location, on any platform, and while doing any activity. How do you know how to optimize your marketing for them?

It’s all about analytics.

Data-driven marketing uses analytics, metrics, and reporting to narrow down the best ads. You can create a dozen ads, run them at the same time, and narrow everything down to the ad that performs the best. In so doing, you create an ad that you couldn’t have just planned. It’s not always possible to anticipate what will work for a given audience today.

With a data-driven strategy, you know exactly what’s going to work and what won’t. You’ll know which demographics are responding to what. And you’ll know how much money you’re spending and how much money you’re getting back. Through this data-driven strategy, you’re able to make data-driven decisions much faster.

At the end of the day, data is a way to make better, more informed decisions. With better data, you can create better ads, and better marketing and messaging overall. With these better ads, you can produce far better results for your clients.

Types of Advertising Software

What are some types of advertising software? There’s actually a lot of software for ad agencies.

  • Social media platforms. Twitter, Facebook, Instagram; they all have their own advertising suites that allow for the promotion of posts and the tracking of ads.
  • Influencer and sentiment analysis solutions. These solutions are designed to aggregate sentiment across multiple platforms, to see how your general brand awareness is going.
  • Email marketing solutions. Email marketing solutions usually automate email advertising campaigns, as well as storing metrics such as email opens and link clicks.
  • Content marketing systems. A content marketing system will automate posts to social media accounts and blogs, while also collecting essential information about traffic and conversions.
  • Paid ads platforms. Third-party paid ads platforms make it possible to bid on ads across a larger network, thereby making more from your advertising dollar.

But all these software solutions only tackle one problem at a time. You also need an advertising platform that can consolidate all your data, analyze it, and report it.

Lumenad has complete data analysis processes — including the ability to improve and automate your data collection. That makes it one of the most important advertising software platforms available.

Defining Marketing Agency Software

What is marketing agency software? For marketing agencies, software solutions concentrate a lot on flow.

Software systems may be used for project management, workflow automation, collaboration, SEO management, and marketing analytics and social media reporting. A marketing agency needs discrete solutions (such as the Instagram/Facebook advertising platform) as well as combined solutions (such as an all-in-one marketing platform).

Marketers will need to be able to tap into all their metrics. Today, a marketer may be tracking a multitude of campaigns over a multitude of channels. But they may be unable to glean important insights if their data isn’t consolidated and trackable.

For many marketing agencies, a lot of work is done to ensure that the data is correct and the right metrics are being tracked. But as marketing as a field continues to grow, this becomes rapidly more difficult. Companies need to find ways to automate the consolidation of their data as well as the sanitization of that data, to ensure that the data can be appropriately compared.

Lumenad is a marketing agency suite that connects, consolidates, and analyzes data — while also intelligently transforming that data in ways that make true multi-channel comparisons and multi-channel decision-making more accessible.

Which Advertising Agency Software is Right for You?

What advertising agency software would a company use?

There are specific ad services for platforms, such as Google Ads and Bing. Most agencies will interact somewhat with Google Ads because it’s the largest, most robust analytics solution available for free.

In addition to this, many will use third-party marketplaces for advertising bidding. These places provide programmatic advertising functions. The company can decide how much it wants to devote to each ad, each campaign, and each channel. From there, the bidding on each ad will be completed through an automated service designed to save the organization money while yielding the best possible results.

But even with all those solutions, an agency still needs a way to consolidate its information and determine whether its campaigns are successful. A platform like Lumenad can be used to connect all the data silos that are otherwise collecting disparate data. Through a platform like Lumenad, advertising agencies are able to consolidate their data and make the decisions that are most important for them.

Every agency is different. Agencies may use a variety of systems. What’s most important is all these systems can be easily integrated together for better results.

Questions to Ask About Agency Software

Does your agency need software? Most do. If your organization wants to be scalable and cost-effective (and deliver the best possible service to its customers), it should have a software solution.

Do you find that you spend a lot of time consolidating, curating, and analyzing your data? Your agency software could do that for you.

Could you figure out, at a glance, which channel has the best ROI or best ROAS? If you can’t, then you need agency software to save you money. Agency software will tell you the best places to spend money — and will save your clients money as well.

Are your marketing team members able to easily collaborate and work together? It’s possible that you need a consolidated system through which you can communicate. Agency software makes it possible for team members to work together with the same data at the same time.

Do you know which of your channels are underperforming? Would you be able to tell why? An analytics dashboard will make it possible to take a look at this right away. You can compare multiple channels and see which channels are best for you. You can also see when a platform is struggling right away, so you can boost it.

How many solutions do you need to check? If you’re finding yourself checking dozens of platforms, it may be time to make a change. These solutions are only going to grow with time and you want a system that will be scalable.

How much of your system could potentially be automated? How much time could you save yourself every day? Automating processes saves you administrative hours as well as reducing the potential for error.

Answering these questions is the best, fastest way to determine whether you might need to invest in agency software.

Improve Your Processes with Software For Agencies

Today, software for agencies is essential. Without the right software solutions, agencies have to do things manually. They need to waste time on routine, mundane processes that could be automated. They need to chase down data that should be processed automatically. They may miss information or analyze things incorrectly because their information has to be entered in manually.

More importantly, they may not be able to properly deliver services to their client. Without software for agencies, they can’t determine which venues are best and which have the highest ROI. They don’t have the metrics that they need to determine which ads are best or which advertising campaigns are performing well. And they can’t make time-sensitive decisions fast enough.

Software for agencies improves the entire process of marketing and advertising immeasurably, making it easier for agencies to make data-driven decisions, and making it more likely that they will achieve better ROI for their customers. Software for agencies can integrate with multiple channels, can improve performance, and can reduce the organization’s internal workload.

But the organization still needs to be able to find the right software for it. That’s not always an easy task, especially if the organization isn’t certain what it needs from its software solution. If you’re interested in finding out more about software for agencies, you can learn more about Lumenad — an all-in-one intelligent advertising platform.