What's the Best Ad Dashboard for Digital Ad Camapaigns?

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Alissa Menke, Owner & Chief Digital Strategist, Cohort Digital

"That very first interaction sold me. With my data organized in an intelligent way, I could see very clearly what action I needed to take, and it didn’t take me drilling deep into reports to find it."

Ceci Dadisman, Director of Marketing, FlashHouse

"I think you’d be hard pressed to find a single strategy or goal where you don’t need a multi-touch experience. We want to be in all the places that our customer could be. Lumenad helps us organize and standardize that data so we can evaluate it."

Julia Filo, Associate Director, Digital Marketing Mission Media

"Lumenad allows me to be platform agnostic. By moving between DSPs I can drive the best performance possible for my clients, and the data flows seamlessly into Lumenad without interruption."

Michael Jung, VP of Product Management and Technology, Precision Reach

"Normally, when my boss asks me how much we’ve spent in ads this month, I start to sweat a little bit. This morning I was able to on-the-fly pull up my dashboard and quickly give him the number he needed. It was super awesome."

Rob Kirkpatrick, Marketing Director, BombBomb

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Steven London, co-founder, FlashHouse

"Thanks to Lumenad, it's made collaboration with my team faster and more effective, and it's reduced the number of hours I need to spend on different platforms to get the data I need."

Zak Kozuchowski, Founder, Rooted Solutions

"By using Lumenad, our team spent 50-70% less time on reporting, we were able to use that time to further enrich the campaigns and drive performance for our clients."

Ryan Rodgers, President, Embee Media

Ad Dashboard

How do marketers today keep track of all their advertising channels? It’s a lot easier if they have an ad dashboard.

An ad dashboard makes it possible for advertisers to view all their paid campaign performance data at once. For cross-channel, cross-platform, and cross-audience connections, an ad dashboard can make it easier to get the important information you need.

Today, marketers need to track an almost impossible number of channels. They may find themselves logging into multiple channels to find out more about their campaigns. Alternatively, they may need to pull information in from disparate channels into something such as an Excel master spreadsheet.

But these problems can be solved with the help of an ad dashboard. An ad dashboard makes it much easier for a data-driven marketer to keep track of their campaign performance, not only across multiple channels but also in real-time. Advertising dashboards pull information in from multiple channels, sanitize that data so it can be compared, and otherwise ensure the marketer gets the data they need.

With better advertising data, marketing professionals are able to make more accurate decisions faster. They are able to track every campaign metric they need to track. They’re able to quickly compare different types of campaigns and different advertising channels and platforms to find the ones that work best for them.

Conversely, without an ad dashboard, marketers will find themselves spending a lot of time chasing down and analyzing their data. They may not be able to make timely and competitive decisions. And they won’t be able to justify their marketing spend. Without an ad dashboard, marketers can quickly find themselves completely overwhelmed and overburdened by their existing marketing campaigns — and unable to provide the best services to their customers.

Facebook Business Manager

Facebook Business Manager is related to the Facebook’s ads management and audience insights platform, but it’s not quite the same thing.

Through Facebook Business Manager, a company can manage its entire web presence. That includes its Facebook page, its profile, its events, its messages, its groups, and even its hours. The Facebook Business Manager is a one stop shop for companies that have a Facebook presence. It doesn’t directly include ads or the ability to launch them, but it does tie them in with boosted posts and promotions.

Any business seeking to reach out to its audience on Facebook will need to spend a significant amount of time in Facebook Business Manager. It will give a business key information regarding its engagement. How many people are liking its posts? How many people are engaging with the posts? What is its general marketing reach?

The more information a marketer has, the more powerful and effective their advertising campaigns can be. By utilizing Facebook Business Manager, companies can learn more about what is and isn’t working for them. The tool integrates with Facebook Ads Manager to create a comprehensive picture of how a business is performing on the platform, including advertising analytics.

Additionally, since Facebook Business Manager can do things like run events and manage appointments, it can become a very useful utility in its own right. If you use FB business manager effectively, you can draw in large numbers of people for the purposes of engagement. And the more a user engages with a company, the more likely they are to ultimately make a purchase.

Part of the power of Facebook Business Manager is that it’s easily tailored to the type of business you’re in. Create a business page for a retail store and it’ll be vastly different from a business page for an online service. But regardless of the type of business you have, one of the most important aspects of Facebook Business Manager is going to be its link to Facebook Ads Manager.

Facebook Ads Manager

Facebook Ads Manager is where most companies go to launch and manage their ads.

In Facebook Ads Manager, you can launch different types of Facebook Ads depending on the type of campaign. You can grow your page followers and engagement, you can get more visitors to your website, or you can try to track raw conversion with the Facebook Pixel.

Once an ad has been launched (after review), you can see how well it’s performing. How many people have engaged with it? The type of data you get depends on the campaign. If you have a campaign focused on engagement and you’ve boosted an event, you’ll see how many people are going to the event. If you have a campaign focused on views, on the other hand, you might want to concentrate on how many people have seen your ad, followed your page, or liked your posts.

Facebook collects a lot of information about its core demographics. When you create your ad, you can see exactly how large your audience reach is and determine how to scope your ads accordingly. As your ad runs, you will also be able to see the demographics of the individuals responding to your ad.

This gives you a lot of information regarding whether your ad campaign is effective or not. If your ad campaign isn’t effective (or it is growing less effective), you’ll also be able to see why. But, of course, this is just a dedicated advertising dashboard for Facebook. You won’t be able to see your Twitter likes in Facebook Ads Manager or how your Twitter is interacting with Facebook.

Because so many ads platforms have a single advertising data silo, it can be very difficult for marketers who are managing multiple campaigns. Still, there are ways to get around this — with a consolidated system.

Google Ads Manager

Google Ads Manager is very similar to Facebook Ads in scope. The design of Google Ads Manager is intended to support ads on the platform, so it allows you to launch advertisements and track their performance. Rather than advertising on the Facebook platform, you’re instead advertising either on Google’s network of sites (third party sites that use Google Ads) or on Google’s search engine results page.

Google will show you a lot of information about campaign performance. The Google Ads Keyword Planner tool can show you how much you’ll spend bidding on a certain keyword as well as how much competition  you have on that keyword. Google will tell you how many people are seeing your ad, how many are clicking, and how many are lingering on your site.

Through Google Ads Manager, you can see which advertising campaigns are most effective. You can see if people are drawn to your advertising but aren’t staying on your site (they aren’t getting what they expected). You can see if they aren’t clicking at all (your relevant keywords or audience aren’t correct).

You can make a lot of actionable, important decisions about your Google Ads through the Google Ads Manager. But, once again, it will only be about Google Ads. You will be hard-pressed to make any conclusions about other areas, such as Facebook, Twitter, and so forth. Still, the tools provided such as the Google Ads Keyword Planner are exceptionally powerful.

Once again, you will run into a problem: You really need a consolidated platform. Consolidated platforms draw in all the information provided through services such as the Google Ads Manager or Facebook Ads Manager, but in a single and coherent system.

Lumenad Ad Dashboard

Ad Manager

So, while Facebook and Google both provide platform-specific performance data and ad manager tools, digital advertisers really need a way to see their cross-channel, cross-platform campaign performance metrics – a superior ad agency dashboard.

For many, that way is going to be a platform such as Lumenad.

Lumenad provides an all-in-one dashboard system through which data from platforms like Facebook, Google, and more can be brought in, compared, and contrasted. Through Lumenad’s Advertising Intelligence platform, data from multiple channels can be both imported and standardized, for better and more accurate comparisons.

With a singular dashboard system, marketers are far more effective. They don’t need to hunt down their data; they know exactly where their information is. They can react to changes in their marketing more swiftly, because they can see these changes happening in real time. And they can see all their advertising, regardless of channel and platform.

Better data makes better marketers. Those who have more advertising data at hand are going to be able to produce better results for themselves and their clients. They are going to be able to see exactly where they need to enhance their marketing spend, which channels might be saturated, and which channels or platforms garner optimal results for their campaigns.

For many digital marketers, marketing is only becoming more complex. There will continue to be more channels, more platforms, more campaigns, more strategies. Digital marketers need a single, consolidated space through which they can view their most important data — and they don’t want to have to construct these dashboards and reports on their own.

Lumenad can help your organization by bringing disparate marketing data into beautiful, visual, and readable reporting. Best of all, you can try Lumenad for free and determine whether it’s the best option for you.