Disruption. 2020 has been defined by it. This is a time of halting change. It’s everywhere you look. But, as advertisers we are comfortable with disruption. We recognize that with disruption comes...
Facebook abandons plans to require advertisers to use its Campaign Budget Optimization (CBO) feature in campaigns. Advertisers will continue to have the choice to either have budgets managed at the campaign or ad set level.
Tap into this ever evolving list of marketing resources while navigating the impacts of the COVID-19 pandemic.
COVID-19 is impacting every marketing leader. If you can afford it, learn why history tells us that advertising remains essential to weathering an economic downturn.
Table of Contents 1. Blacklists 2. Whitelists 3. How They Work 4. How to Make Them 5. Download Example 6. At the End of the DayThe use of whitelists and blacklists has become an industry standard in...
A spreadsheet with examples of industry-specific programmatic whitelists. Use this as a guide to create your own whitelist tailored to your upcoming digital advertising campaign.
Community Medical Center needed a strategic plan to reach their target audience across a variety of relevant mediums and be top of mind the moment a medical question or issue arose.
Adventure Cycling Association Organizes Campaign Tactics with LumenAdIntroduction With 102 annual tours across 40 states, Adventure Cycling Association (ACA) has no problem with keeping their teams...
Press Release March 5, 2019 Advertising Management Platform Startup LumenAd Closes Angel Funding Round Led by Next Frontier Capital Platform unifying online advertising data for Dairy Queen,...
Use this calculator to determine how much you need to spend and how many impressions you’ll need to be sure a campaign won’t reach your desired CPA.
An overview of digital advertising KPIs and how to properly utilize them to ensure success.
LumenAd helped Hilton & Myers combine precise programmatic targeting with the reach of Spotify Ads to increase awareness for a PAC-12 university.
In January of this year, Google finally did it. They officially announced the expiration date of the third-party cookie: January of 2022.
RTB, or real-time bidding, is the technology that underpins much of modern advertising. Understanding RTB and its impact will make you a better marketer.
Ask these 5 questions to determine if your digital advertising inventory is top-notch.