Beyond honesty and openness, transparency refers to a media team’s ability to track what’s working and make quick, data-supported decisions. Take this four-question survey to help you determine if...
Disruption. 2020 has been defined by it. This is a time of halting change. It’s everywhere you look. But, as advertisers we are comfortable with disruption. We recognize that with disruption comes...
Facebook abandons plans to require advertisers to use its Campaign Budget Optimization (CBO) feature in campaigns. Advertisers will continue to have the choice to either have budgets managed at the campaign or ad set level.
Tap into this ever evolving list of marketing resources while navigating the impacts of the COVID-19 pandemic.
COVID-19 is impacting every marketing leader. If you can afford it, learn why history tells us that advertising remains essential to weathering an economic downturn.
Table of Contents 1. Blacklists 2. Whitelists 3. How They Work 4. How to Make Them 5. Download Example 6. At the End of the DayThe use of whitelists and blacklists has become an industry standard in...
Press Release March 5, 2019 Advertising Management Platform Startup LumenAd Closes Angel Funding Round Led by Next Frontier Capital Platform unifying online advertising data for Dairy Queen,...
Use this calculator to determine how much you need to spend and how many impressions you’ll need to be sure a campaign won’t reach your desired CPA.
An overview of digital advertising KPIs and how to properly utilize them to ensure success.
In January of this year, Google finally did it. They officially announced the expiration date of the third-party cookie: January of 2022.
RTB, or real-time bidding, is the technology that underpins much of modern advertising. Understanding RTB and its impact will make you a better marketer.
Ask these 5 questions to determine if your digital advertising inventory is top-notch.
The landscape of digital advertising is complex. Here’s a beginner’s guide to programmatic advertising so you can start to wrap your head around it all.
To better predict campaign performance, you need to think in terms of confidence intervals. Let’s go through the basic concepts and how to implement one.
Last week, we flew everyone in to the (newly renovated!) Missoula HQ for an all-hands meeting kicking off 2020 followed by a “Roaring 20s” themed bash.