August 14th, 2019
Montana Software Company Sees Industry Awards As Validation for New Approach to Advertising
On the Same Day, LumenAd Ranks as Finalist for Two Digiday Technology Awards and No. 29 on the 2019 Inc. 5000
MISSOULA, MT, August 14, 2019 — On Tuesday, within a four-hour span LumenAd received notice that it ranked No. 29 on the annual Inc. 5000 list of fastest-growing companies and also made the Digiday Technology Awards shortlist in two categories. LumenAd’s unique approach to advertising management is gaining momentum among early adopters.
This morning, Inc. Magazine released with its Inc. 5000 list, ranking LumenAd 4th among the nation’s fastest-growing software companies and 29th overall. This announcement comes within twenty-four hours of Digiday shortlisting LumenAd for two categories of the Digiday Technology awards: Best Marketing Automation Platform and Best Marketing Analytics/Attribution Platform.
Roku, Nielsen, Twitch, Adobe, and AT&T are all nominees in this year’s Digiday Technology Awards, which Digiday describes as recognizing “the technology modernizing media and marketing.”
As a finalist in two categories, LumenAd is recognized as one of the only technology platforms that both promotes effective marketing across multiple channels and provides analytics tools that measure the entire marketing funnel.
About the recent recognitions, LumenAd CEO and Founder Ryan Hansen says, “This validates the fact that the industry needs a new way to manage its advertising. And when given the option, marketers respond.”
Established in 2014 in Missoula, Montana, LumenAd is an advertising management platform that automates campaign workflows and normalizes cross-channel data. Built within a framework for unifying programmatic, direct, search and social data, LumenAd consolidates the advertising lifecycle into one hub.
LumenAd’s approach employs a “campaign architecture” to ensure all facets of a media mix are set up to work together and meet advertising objectives. This empowers modern media professionals to unify their data, channels, vendors, and more.
“Too often, media plans are broken down by channel or platform but don’t align with the marketing funnel. And when you plan your media in silos, you end up executing and reporting in silos,” says Shane Dowaliby, LumenAd’s VP of Client Services. “Media plans need to evolve by taking advantage of the cross-channel optimization capabilities of digital advertising.”
In an increasingly complex industry, marketers need technology that unifies the digital advertising landscape. Recognition from both Inc. and Digiday is proof that LumenAd is not just satisfying marketers’ appetite for such a solution, it is leading the charge.
Digiday Technology Awards
The Digiday Technology Awards recognize the technology modernizing media and marketing. Over the years, Digiday has honored industry-leading work by companies like Adobe, Chartbeat and Piano. You can find a complete list of award details at https://digiday.com/event/technology-awards/.
Inc. 5000 Methodology
The 2019 Inc. 5000 list is ranked according to percentage company revenue growth from 2015 to 2018. To qualify, companies must have been founded and generating revenue by March 31, 2015. They had to be U.S.-based, privately held, for-profit, and independent—not subsidiaries or divisions of other companies—as of December 31, 2018. (Since then, a number of companies on the list have gone public or been acquired.) The minimum revenue required for 2015 is $100,000; the minimum for 2018 is $2 million. Companies on the Inc. 500 are featured in Inc.’s September issue. They represent the top tier of the Inc. 5000, which can be found at http://www.inc.com/inc5000.