What You Need to Know About Mobile Geo Targeting

by | Sep 6, 2019 | Guides

Mobile Geo Targeting Feature Image - "Location Targeting"

More and more often, advertisers are choosing to deliver messages to their target audience across multiple devices on a variety of channels.  

They know their ad budgets are precious, so they turn to cross-channel approaches to collect data that delivers a more complete picture of consumer behavior.

Location targeting – or mobile geo targeting – data is quickly becoming an important component of cross-channel digital campaigns. 

According to the Interactive Advertising Bureau, location signal is a powerful and unique set of data points passed through mobile devices. 

Mobile geo targeting data enhances marketer’s understanding of consumer behavior in the physical world. Essentially, it helps deliver hyper-targeted messages to the right audience, at the right time, in the best possible place. 

Two types of mobile geo targeting data exist: 

1. Place Data, which describes where places are in the physical world.

2. Device Data, which describes where users are in the physical world. 

The success of delivering location-based advertising is directly tied to the quality of the data that you are using. 

Equip yourself with a short list of questions to ask when assessing and comparing partners and the capabilities they offer. 

Subscribe to Impressions

Get the latest news, tips, tricks and best practices delivered to your inbox.

Read More

YouTube TrueView Ad Specs & Everything Else You Need To Know

YouTube TrueView Ad Specs & Everything Else You Need To Know

YouTube TrueView ads serve a special purpose in modern video advertising due to its unique pricing model and targeting capabilities. More than most other ad types, TrueView ads are versatile and effective across the marketing and sales funnel As you set up your...

3 Viewability Benchmarks & Why It’s Important

3 Viewability Benchmarks & Why It’s Important

In the early 2010s, the industry as a whole — brands, agencies, publishers, etc. — realized we all had a big problem: advertisers were buying ads that no one could see.  So, they all got together in 2014/2015, created some standards. Now viewability, the measurement...

Present: Reporting You’ll Look Forward To

Present: Reporting You’ll Look Forward To

With accurate and relevant reporting, it’s easy to showcase your value. Proving return on investment fortifies the relationship between you and your stakeholders, opening doors to bigger budgets.   Reporting on the success of a particular advertising campaign...

A Beginner’s Guide to Programmatic Advertising

A Beginner’s Guide to Programmatic Advertising

Just about everyone getting their start in the digital advertising industry has a run in with the infamous Display LUMAscape graphic. Yes, it’s tough to make heads or tails of this. But it indicates a larger, inherent problem with the industry: no one really knows...

What is Contextual Targeting?

What is Contextual Targeting?

When I set out to write this article I thought it'd be easy. After all, contextual targeting can be defined in one sentence, but that's not the whole story. To fully understand its uses, benefits and impact, we need to explore a lot of other subjects.  This article...

Brand Health: Why Is It Important in the Age of Modern Marketing?

Brand Health: Why Is It Important in the Age of Modern Marketing?

The way we talk about brands has changed. Just listen to the way social media influencer-types describe their personal “brand” — it’s almost as if it’s become a way to describe your hobbies or preferences (“Oh, yes, that leopard print laptop sleeve is so on-brand for...

 

LumenAd logo   © Copyright LumenAd 2019

 

Product

About

LumenAd

DNA

Careers

Privacy

GDPR

 

Affiliations

111 North Higgins Avenue, Missoula, MT 59802  -  406.552.1022  -  contact@lumenad.com

Reddit
LINKEDIN