Resources for Marketers: COVID-19

Apr 7, 2020

Updated: 4/24/2020

It’s April, and working from home and sheltering in place is now the norm for most Americans. (Thank you essential workforce for all that you are doing right now!) As we wrap our minds and hearts around the impacts of the COVID-19 pandemic, it’s been incredible to see our industry mobilize to lend a hand to fellow marketers. 

We are proud to be part of an industry that is giving generously right now. We’ve rounded up a list of resources that might be the helping hand your agency or business needs right now. 

This post will be continually updated, so bookmark it and keep checking back.


AdAge is reporting on the latest moves brands are making to deal with the impacts of COVID-19. 

Facebook is investing $100 million to prop up local newsrooms that have been hit hard by the financial fallout from the pandemic. Learn more from an NPR  interview and apply for the grant.

Facebook is offering $100M in cash grants and ad credits for up to 30,000 eligible small businesses in over 30 countries. Learn more about the Facebook Small Business Grants Program. They also have assembled a resource hub with actionable steps to take today. 

Google is offering free digital skills training and actionable steps you can take today in its resource guide. 

GoogleAds prepared a guide to help businesses navigate their campaigns through COVID-19. Read their recommendations here. They are also giving out ad credits to small businesses that  have been active advertisers since the beginning of 2019. Those advertisers will see a credit notification appear in their Google Ads account in the coming months.

Google Shopping is making it free for merchants to sell on Google. By the end of April, search results on the Google Shopping tab will consist primarily of free listings, helping merchants better connect with consumers, regardless of whether they advertise on Google. 

Hootsuite is giving away its professional plan to small businesses and nonprofit organizations until July 1, 2020, to help them stay connected with their customers and communities. 

HubSpot has reduced the cost of their Starter Growth Suite from $112 USD to $50 USD per month. All new and existing customers on this plan will get the monthly discount for one year from their time of purchase.

The Hustle prepared a small business owner’s guide to the CARES Act. They make it easy to digest and link to helpful resources. 

IAB compiled two reports on the impacts of COVID-19 on Ad Revenue. The first report surveyed 400 buy-side decision makers who shared their changes to ad spend and messaging strategies. The second report surveyed more than 200 sellers who shared current insights and future predictions on the impact of the pandemic on advertising revenue.

JustWorks prepared a remote life resources guide. It’s a public, collaborative list of helpful links for anyone working (and living) remotely. 

LumenAd’s Director of Media Solutions Nicole Marchion opened up her calendar to field digital media questions, share insights from the changes LumenAd is seeing right now and share strategies for how our company is navigating through this time. 

Odd Dog Media is offering website assistance to small businesses throughout the United States who need help getting a coronavirus update on their site or making an update to Google My Business page.

Shopify is expanding its free trial period from 14 days to 90 days. They’re also pledging $200 million in small business funding for US and UK customers through Shopify Capital. 

Unbounce is offering businesses in the healthcare, government, nonprofit and education industries three free months of its Essential plan.

Waymark produced free, ready-to-run commercials that help businesses promote new hours, adapted services, safety precautions and more. See their library and use the code “PAYITFORWARD” at checkout.

YouTube accelerated releasing it’s free video builder beta tool. It’s designed for businesses who don’t have resources to create videos from scratch. It animates static assets – images, text and logos – with music from the YouTube library. 

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