How To Publish GTM Containers

by | Apr 26, 2019 | Education

Google Tag Manager Containers (GTM Containers) are an important part of many digital advertising campaigns. They are small pieces of code that allow Google Tag Manager (GTM) to fire tags.

 

How to Publish GTM Containers

 

1. Log in to GTM.

2. If you have more than one account, navigate to the appropriate container that needs to be published.

3. After reviewing the container, click “Submit” in the upper right hand corner of the GTM platform.

4. Give the container an appropriate “Version Name” and “Optional Description.” The more descriptive these are, the easier it will be to locate later on.

5 Lastly, click “Publish” in the upper right hand corner.

 

Why You Should Do It ASAP

Publishing your GTM container as soon as possible will ensure there is no interruption in campaign performance. For legal reasons, agencies and brands need to publish GTM containers themselves — LumenAd cannot do it for you.

 

Download How to Publish GTM Containers (PDF)

 

 

Subscribe to Impressions

Get the latest news, tips, tricks and best practices delivered to your inbox.

Read More

A Beginner’s Guide to Programmatic Advertising

A Beginner’s Guide to Programmatic Advertising

Table of Contents 1. What It Is 2. The Process 3. How It Works 4. Types 5. The Impact 6. The FutureJust about everyone who's getting their start in programmatic advertising has had a run-in with the infamous Display LUMAscape graphic.The Display LUMAscape graphic....

A (Nearly) Complete Guide to Video Advertising

A (Nearly) Complete Guide to Video Advertising

Table of Contents 1. Traditional TV 2. Advanced TV 3. Social Media 4. YouTube TrueView 5. Prog. Video 6. Why Use Video 7. What to Keep In Mind 8. What to Report On 9. Effective Videos 10. Video Benchmarks 11. The Future of Video As an advertising medium, video is a...

Creative Fatigue: How Often Should I Update Creative?

Creative Fatigue: How Often Should I Update Creative?

When it comes to digital campaign performance, there is a silent killer that often goes overlooked: creative fatigue.  Every ad has a shelf life — people get tired of seeing the same ad over and over again. As intuitive as this fact is, we see it ignored all too...

3 Viewability Benchmarks & Why It’s Important

3 Viewability Benchmarks & Why It’s Important

Table of Contents 1. What It Is 2. How It's Measured 3. Funnel Fit 4. Lazy Loading 5. BenchmarksIn the early 2010s, the industry as a whole — brands, agencies, publishers, etc. — realized we all had a big problem: advertisers were buying ads that no one could see. So,...

LumenAd logo      © Copyright LumenAd 2019
111 North Higgins Avenue, Missoula, MT 59802  -  406.552.1022  -  contact@lumenad.com