Cultivating Company Culture: How We Made A Hogwarts App in Slack

by | Jul 26, 2019 | UPDATES

At LumenAd, we rely on Slack for pretty much all communication — I’m talking thousands of messages each week.

But its potential lies in much more than just messaging. Thanks to the depth of Slack’s customization capabilities (sending gifs, custom emojis, etc.), it’s a huge driver of company culture as well.

Which got me thinking: as someone who grew up reading Harry Potter books, I’ve always wanted to award points when someone does something cool (just like the professors at Hogwarts).

So, I built a custom Slack command to give, manage and keep track of points and ultimately award a company House Cup at the end of the year. 

Here’s a picture from last year’s ceremony:

Setting the Right KPI Expert Guide Subhead: Educate

Why I Made It

When I joined LumenAd last year I had a lot of questions. It’s a complicated industry and helping to develop software that simplifies it all is no small task. My first step was understanding every nuance, secret, and yes, defense against the dark arts of adtech.

Luckily, there were plenty of people I could reach out to — and I did. I was interrupting people two or three times a day to ask questions. Not only were they answering my questions at all hours, but they were all so nice

As the year progressed and the holiday season approached, I started thinking about giving back.  At the same time I was researching Amazon Web Services (AWS) to see what kind of lightweight apps I could build without a lot of server management. 

So, what do you get an entire software company of awesome people? 

Simple: software. Thus, the Hogwarts app was born.

 

Why It Matters

The Hogwarts app has been great for company culture and team building. The simple act of giving a colleague points for helping you out or answering a question makes all the interruptions of the normal work day smoother.  

Did someone go above and beyond? You can recognize their efforts with points.  

Did someone double book the conference room? Take away some points!  

We have lots of fun with it too. Everyone sorts themselves into their preferred houses: Gryffindor, Slytherin, Hufflepuff and Ravenclaw (even a few Dementors as well). We also give each other titles and nicknames

Here’s how it looks in action:

Setting the Right KPI Expert Guide Subhead: Educate

The app keeps track of everyone’s individual point totals as well as house totals. We all compete to see which house will win the LumenAd House Cup by earning the most points (that is, by being the most helpful) in December at the annual holiday party.

 

Why You Should Make It

It works! I’ve been overwhelmed with the positive feedback from the app. Everyone loves it and it gets tons of use. 

On a professional development level, this project serves as a great introduction to AWS if you’re looking to learn some serverless tech. 

On a company culture level, the Hogwarts App a great way to keep a little magic around especially during crunch time. 

 

Here’s How You Do It

Inspired?  Check out this repo I made.  

See the Github Repo →

It contains all the code you need to make your own Hogwarts app as well as step-by-step instructions for everything you need.

Now I challenge you to become a Headmaster and bring a little magic to your company!

Setting the Right KPI Expert Guide Subhead: Educate

Subscribe to Impressions

Get the latest news, tips, tricks and best practices delivered to your inbox.

Read More

Hindsight is 2020: Downloadable Deck for Year-End Reporting

Hindsight is 2020: Downloadable Deck for Year-End Reporting

It’s the end of a decade, and for digital advertising … what a decade it’s been. This industry moves so fast that sometimes it’s nice to take a moment to reflect back on where we were 10 years ago.  If you are an OG of digital advertising (and let’s be honest, you are...

Three Must-Haves to Deliver Stronger Advertising Reports

Three Must-Haves to Deliver Stronger Advertising Reports

As you near the end of an advertising campaign, are you scrambling to make sense of mountains of data, striving to deliver a panoramic view for your stakeholders?  The problem is not necessarily the quantity of data or the number of data sets, it’s trying to get the...

What COPPA Means for the Future of YouTube Brand Safety

What COPPA Means for the Future of YouTube Brand Safety

YouTube is no stranger to scandals, but what’s happened in the last few weeks of fall 2019 might spell disaster for everyone’s favorite place to share cat videos.  How bad are we talking?  Thanks to COPPA (The Children’s Online Privacy Protection Act), a law passed in...

A (Nearly) Complete Guide to Video Advertising

A (Nearly) Complete Guide to Video Advertising

As an advertising medium, video is a grab-bag of some of the digital advertising industry’s most promising technology and its worst tendencies. Understanding how to navigate the turbulent video advertising landscape is no small task.  Rising stars like Connected TV...

How to Adapt to Facebook’s New Targeting Restrictions

How to Adapt to Facebook’s New Targeting Restrictions

If you use Facebook Business Manager regularly, it should come as no surprise that they have once again changed the rules. This time, it’s Facebook’s targeting restrictions. It’s a well-known fact that Facebook is constantly updating their policies and changing their...

Creative Fatigue: How Often Should I Update Creative?

Creative Fatigue: How Often Should I Update Creative?

When it comes to digital campaign performance, there is a silent killer that often goes overlooked: creative fatigue.  Every ad has a shelf life — people get tired of seeing the same ad over and over again. As intuitive as this fact is, we see it ignored all too...

LumenAd logo      © Copyright LumenAd 2019

Product

About

Affiliations

111 North Higgins Avenue, Missoula, MT 59802  -  406.552.1022  -  contact@lumenad.com
Reddit