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Resources to keep you sharp.
Hot off the presses from the experts changing the industry.
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Disruption. 2020 has been defined by it. This is a time of halting change. It’s everywhere you look. But, as advertisers we are comfortable with disruption. We recognize that with disruption comes...
Facebook Abandons Its Quest to Make the Campaign Budget Optimization Feature Mandatory
Facebook abandons plans to require advertisers to use its Campaign Budget Optimization (CBO) feature in campaigns. Advertisers will continue to have the choice to either have budgets managed at the campaign or ad set level.
Resources for Marketers: COVID-19
Tap into this ever evolving list of marketing resources while navigating the impacts of the COVID-19 pandemic.
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