The Complexity Of Digital Media Is Failing Brands.
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When we swap industry horror stories, one of the most common ones we hear is the sinking realization that something went wrong with the campaign weeks ago and the consequences are just now rearing their heads. Maybe pacing for one channel was a smidge off and two...
Lumenad allows you to connect data sources into one central hub. The true magic happens in the software’s ability to bring your plan to life.
Mobile-first creative is a necessity for the modern marketer. Here is how to optimize your Facebook creative for a mobile-first world.
A quick guide on mobile geo targeting, location signal data and how it all works in cross-channel campaigns to drive performance.
Paid Social is as versatile as it is effective. Here is how to fold Paid Social into your media mix and how it can be used to improve performance.
The LumenAd Plan Feature Set is a powerful toolkit for media team to bring their plans to life. Here is a quick overview of how it works.
Paid Search is a strong conversion channel. Here’s how to fold it into your media mix and how it can be used for more than just bottom-funnel tactics.
True cross-channel advertising is more difficult than it needs to be. And these days, it’s never been more important to run cross-channel campaigns.
The next time you’re stressing about whether to keep a platform or an audience running just remember the Rule of Three. And put your math hat on!
Reporting isn’t the problem. Great media plans not only make campaigns more successful, they make every part of the campaign run smoother.
Understanding the basics of pixels will allow you to better understand the performance of your campaigns.
Display advertising has a huge potential as your awareness engine. Here’s how to use it, what to watch out for and how it works with other channels.
Campaign architecture is the secret to successful campaigns. But the solutions the advertising industry currently relies on make it a burden, not a boon.
PRESS RELEASE August 14th, 2019Montana Software Company Sees Industry Awards As Validation for New Approach to Advertising On the Same Day, LumenAd Ranks as Finalist for Two Digiday Technology Awards and No. 29 on the 2019 Inc. 5000 MISSOULA, MT, August 14, 2019 -- On...
PRESS RELEASE August 14th, 2019Montana Company Ranks 4th Among the Nation’s Fastest-Growing Software Companies LumenAd Ranks No. 29 overall on the 2019 Inc. 5000With Three-Year Revenue Growth of 7,212.5% NEW YORK, August 14, 2019 -- Inc. Magazine today revealed that...
What an advertising management platform is, the problems it solves and how modern marketers can leverage it for more successful campaigns.
Facebook’s Clear History feature has the potential to greatly affect targeting on its platforms. Here’s how to insulate your organization from its impacts.
An overview of digital advertising KPIs and how to properly utilize them to ensure success.
How to measure and track success when using Advanced TV in your media mix.
How LumenAd’s data scientists developed company culture by introducing a little magic into daily Slack interactions and how you can too.