Community Medical Center needed a strategic plan to reach their target audience across a variety of relevant mediums and be top of mind the moment a medical question or issue arose.
Additionally, they needed a more sophisticated management and analytics solution to better identify which strategies were working and which weren’t. Even though their traditional campaigns were falling short, they had no way of identifying the source of the problem.
Working with LumenAd, CMC was able to:
- Organize all their campaign data into one centralized system.
- Identify an effective mix of tactics that were testable and agile.
- Build a scalable infrastructure for long-term media execution.
LumenAd allowed Community Medical Center to identify their highest-value customers, clearly attribute ad spend to the impact on the business and establish a scalable management system for all digital campaigns.
An overall 15% increase in NOC call volume.
Increased mobile click-to-call volume by 82.5%.
Decreased cost-per-call by 56%.
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