5 Great Charts for Digital Advertising Reports

5 Great Charts for Digital Advertising Reports

Ah, that eternal question: how best do I communicate the story of campaign performance? Spreadsheets? Powerpoint? What kind of charts? What colors should I use? And on and on. When it comes to pulling together, packaging and presenting reports, we’ve been around the...
When to Use CPM and When Not To

When to Use CPM and When Not To

The digital advertising industry faces an increasingly problematic dilemma created by the continued practice of booking digital media on a CPM (cost per-mille, where mille is latin for “thousand”) impressions rate: Many modern marketers aren’t using CPMs correctly....
How to Use Engaged Sessions to Optimize Campaigns

How to Use Engaged Sessions to Optimize Campaigns

Last month, we dove into the details of engaged sessions, LumenAd’s signature metric for measuring the quality of website traffic. As a quick recap, engaged sessions are logged when a user, after clicking your ad, sticks around on your website for five seconds (or...

 

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