What Is an Agile Campaign?

What Is an Agile Campaign?

What Is an Agile Campaign? When we swap industry horror stories, one of the most common ones we hear is the sinking realization that something went wrong with the campaign weeks ago and the consequences are just now rearing their heads. Maybe pacing for one channel...
Media Plans Need to Evolve

Media Plans Need to Evolve

Media Plans Need to Evolve If you’re short on time, give Shane’s video a watch. He’s LumenAd’s VP of Client Services and covers the broad strokes of what’s here in this article.   When it comes to improving the performance of your campaigns, one quote sums it all...
Why Organic Social Media Content Still Matters

Why Organic Social Media Content Still Matters

Say you’re paying to get your brand noticed on social media. Smart move. Gone are the days where brands can gain meaningful traction with organic content alone. But that doesn’t mean you should chuck your organic content plan to the side. It still matters … here’s...

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