Reporting isn’t the problem.

Reporting isn’t the problem.

The amount of time you put into reporting isn’t worth it. A report should be a receipt — or snapshot — of your campaign effort, not the bulk of it.  Unfortunately, reporting is a huge burden for most of the media and data/analytics teams we talk to. One quote we heard...
What Is an Agile Campaign?

What Is an Agile Campaign?

When we swap industry horror stories, one of the most common ones we hear is the sinking realization that something went wrong with the campaign weeks ago and the consequences are just now rearing their heads. Maybe pacing for one channel was a smidge off and two...

 

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