Media Plans Need to Evolve

Media Plans Need to Evolve

If you’re short on time, give Shane’s video a watch. He’s LumenAd’s VP of Client Services and covers the broad strokes of what’s here in this article. When it comes to improving the performance of your campaigns, one quote sums it all up: Fortune Favors the Prepared...
Stop Wrangling Data: The Power of Normalizing Campaign Data

Stop Wrangling Data: The Power of Normalizing Campaign Data

In 2013, IBM reported that 2.5 quintillion bytes of data are created every day. Which sounds cool, but the truth is there isn’t much you can do with that number — our brains simply aren’t set up to ingest one that big.  But that got us thinking: How much data is...
Data Normalization: The One Way to Measure What Matters.

Data Normalization: The One Way to Measure What Matters.

I talk to a lot of digital marketers every single day. And while there are plenty of issues with digital media they all agree need to be fixed (another blog, another day), I’m always more interested by the issues they aren’t talking about.  And one of the biggest...
Why Organic Social Media Content Still Matters

Why Organic Social Media Content Still Matters

Say you’re paying to get your brand noticed on social media. Smart move. Gone are the days where brands can gain meaningful traction with organic content alone. But that doesn’t mean you should chuck your organic content plan to the side. It still matters … here’s...
Advertising AI Isn’t What You Think It Is

Advertising AI Isn’t What You Think It Is

It’s hard to hammer in a nail with a saw. And when it comes to advertising AI, many are doing just that. It’s not their fault. AI is a specific tool solving specific problems — not a cure-all. The (very important) nuances of advertising AI often get glossed over to...
Why Agencies Need to Innovate When It Comes to Media

Why Agencies Need to Innovate When It Comes to Media

Advertising is a unicorn of an industry. It occupies a unique place as an engine of innovation on all fronts — from hard-hitting, numbers-loving business strategy to mind-melting, culture-shifting creativity. Agencies have traditionally been, well, the agents of all...

 

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