How to Use Display Advertising

How to Use Display Advertising

To those who don’t work with display advertising on a frequent basis, it can seem like the “boring” channel. But this couldn’t be further from the truth. As we’ll learn with Corey, one of LumenAd’s account managers, Display can be thought of as one of the last true...
When to Use Advanced TV

When to Use Advanced TV

It all boils down to this: Advanced TV is how you reach cord-cutters. Advanced TV is an umbrella term for TV that is not delivered in traditional formats (i.e., broadcast, satellite and cable). Filling that cord-cutter void is vitally important for modern marketers...
5 Great Charts for Digital Advertising Reports

5 Great Charts for Digital Advertising Reports

Ah, that eternal question: how best do I communicate the story of campaign performance? Spreadsheets? Powerpoint? What kind of charts? What colors should I use? And on and on. When it comes to pulling together, packaging and presenting reports, we’ve been around the...
How to Use Engaged Sessions to Optimize Campaigns

How to Use Engaged Sessions to Optimize Campaigns

Last month, we dove into the details of engaged sessions, LumenAd’s signature metric for measuring the quality of website traffic. As a quick recap, engaged sessions are logged when a user, after clicking your ad, sticks around on your website for five seconds (or...

 

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