How to Use Programmatic Native

How to Use Programmatic Native

Editor’s note: this is a quick-hit high level overview of programmatic Native advertising. If you want to do a deep dive, give IAB’s Native Advertising Playbook a read.     Programmatic native advertising can get a bad rap, but used in the right circumstances, it...
How to Use Paid Social

How to Use Paid Social

Paid Social is one of the most varied and adaptable channels in the modern marketers’ toolkit. When it comes to using it in your media mix, there are quite a few things to take into account. Here, Hannah Wilson, one of our Account Managers, will take you through what...
How to Plan Better Campaigns with LumenAd

How to Plan Better Campaigns with LumenAd

Planning is vital to an advertising campaign’s success.  Conceptualizing how all of your media dollars work together toward an end goal requires thoughtful planning. Time put into planning on the front-end of the campaign will yield major dividends at the end of the...
How to Use Paid Search

How to Use Paid Search

While seemingly bare-bones compared to other channels, Paid Search punches above its weight in terms of its impact.  LumenAd’s resident Paid Search mastermind, Mike Hofmaier, will take us through how important Paid Search is to the modern media mix and how to properly...
How to Use Display Advertising

How to Use Display Advertising

To those who don’t work with display advertising on a frequent basis, it can seem like the “boring” channel. But this couldn’t be further from the truth. As we’ll learn with Corey, one of LumenAd’s account managers, Display can be thought of as one of the last true...

 

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