What You Need to Know About Pixels

What You Need to Know About Pixels

Pixels are a vital element used by media teams to track ad campaign performance because they help quantify actions on websites.  What are pixels?   They are snippets of code – unseen by website visitors – that collect information about interactions with the website...
What Is Campaign Architecture?

What Is Campaign Architecture?

Alright, we’ll spill the beans. We’ll tell you the secret to success in digital advertising. You ready? Campaign Architecture  Pretty great buzzword, but it’s more than that. It’s a concept we find few articulate well and is perhaps the biggest root cause of most of...
What Is An Advertising Management Platform?

What Is An Advertising Management Platform?

Managing media kinda sucks.  By that we mean the tasks of planning, trafficking, monitoring and reporting on campaigns is too manual, tedious and prone to error.  As you can tell, we feel pretty strongly about this. We’re a media team who cut our teeth doing all this...
The Basics of Digital Advertising KPIs

The Basics of Digital Advertising KPIs

Key Performance Indicators, or KPIs, are a guidepost by which to measure the efficiencies of your digital advertising efforts. Meeting the KPI is often the signifier of success or failure for an advertising campaign.  It’s common practice to set KPIs before the...
Advanced TV KPIs: How to Measure Success

Advanced TV KPIs: How to Measure Success

Advanced TV serves a vitally important role in the media mix of modern marketers because it fills the cord-cutter void.  As consumers move away from traditional TV, marketers need to adapt and change the way they’re measuring the success of TV campaigns.  Gross rating...

 

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