3 Viewability Benchmarks & Why It’s Important

3 Viewability Benchmarks & Why It’s Important

In the early 2010s, the industry as a whole — brands, agencies, publishers, etc. — realized we all had a big problem: advertisers were buying ads that no one could see.  So, they all got together in 2014/2015, created some standards. Now viewability, the measurement...
Present: Reporting You’ll Look Forward To

Present: Reporting You’ll Look Forward To

With accurate and relevant reporting, it’s easy to showcase your value. Proving return on investment fortifies the relationship between you and your stakeholders, opening doors to bigger budgets.   Reporting on the success of a particular advertising campaign...
A Beginner’s Guide to Programmatic Advertising

A Beginner’s Guide to Programmatic Advertising

Just about everyone getting their start in the digital advertising industry has a run in with the infamous Display LUMAscape graphic. Yes, it’s tough to make heads or tails of this. But it indicates a larger, inherent problem with the industry: no one really knows...
What is Contextual Targeting?

What is Contextual Targeting?

When I set out to write this article I thought it’d be easy. After all, contextual targeting can be defined in one sentence, but that’s not the whole story. To fully understand its uses, benefits and impact, we need to explore a lot of other subjects. ...

 

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