What is a DSP?

What is a DSP?

This is a continuation of our Digital 101 series that starts with an overview of digital advertising and goes through the nature of RTB advertising.   A Demand-Side Platform (DSP) is software that facilitates the automated buying of advertising. When an...
What Is Connected TV?

What Is Connected TV?

Last month, we went over the broad strokes of Advanced TV, which is an umbrella term for new ways to advertise on television using programmatic technology.  Underneath the Advanced TV umbrella is another umbrella term: Connected TV (CTV). Distilled down to its...
What Is Advanced TV?

What Is Advanced TV?

Advanced TV combines the power of traditional TV advertising with the programmatic possibilities of the digital age. The definition of Advanced TV is broad, but can be condensed as: television content that is not delivered through traditional models (i.e., broadcast...
What is Multi-Touch Attribution?

What is Multi-Touch Attribution?

Here’s a classic advertising conundrum: a user sees an advertiser’s pre-roll ad but doesn’t interact. Later, that user clicks a display ad from the same advertiser and buys what they are selling. Would that user have clicked the display ad if they hadn’t seen the...
What Is RTB?

What Is RTB?

RTB (real-time bidding) is the buying and selling of impressions using automated auctions. If you use the internet, RTB impacts your life on a daily basis. It’s the technology that allows personalized ads to populate in fractions of a second, giving rise to the “click...

 

   © Copyright LumenAd 2019

 

Product

Solutions

Resources

About

LumenAd

DNA

Careers

Privacy

GDPR

 

111 North Higgins Avenue, Missoula, MT 59802  -  406.552.1022  -  contact@lumenad.com