3 Ways Franchises Can Prove ROAS

3 Ways Franchises Can Prove ROAS

Possibly the most important acronym for franchise marketing is Return on Ad Spend (ROAS). Put simply, ROAS is the measurement of how effective ads are at driving sales (i.e., are you getting your money’s worth?). It’s a tall order, but a franchise marketing leader...
Franchise Marketing Data Is a Mess. Here’s Why.

Franchise Marketing Data Is a Mess. Here’s Why.

Franchise marketing data is simply unmanageable. It’s hard to wrap your head around why until you play out the realities of franchise marketing in the digital age. Let’s do a thought experiment: say you’re the CMO at Llarry’s Llamas, a fast expanding franchise that...