Impressions

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What Is an Agile Campaign?

What Is an Agile Campaign?

When we swap industry horror stories, one of the most common ones we hear is the sinking realization that something went wrong with the campaign weeks ago and the consequences are just now rearing their heads. Maybe pacing for one channel was a smidge off and two...

CPM vs. CPC vs. CPA

CPM vs. CPC vs. CPA

CPM, CPC and CPA are three distinct acronyms that can make or break a campaign. Here’s what you need to know about all three to become a better marketer.

What is a DSP?

What is a DSP?

Demand-side platforms form one of the bedrocks of digital advertising. Understanding their purpose will help you become a better marketer.

What Is Connected TV?

What Is Connected TV?

Connected TV combines the power of programmatic targeting and analytics with the reach and inventory quality of traditional television. It’s a pretty big deal, here’s why.

What Is RTB?

What Is RTB?

RTB, or real-time bidding, is the technology that underpins much of modern advertising. Understanding RTB and its impact will make you a better marketer.

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