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Three Must-Haves to Deliver Stronger Advertising Reports

Three Must-Haves to Deliver Stronger Advertising Reports

As you near the end of an advertising campaign, are you scrambling to make sense of mountains of data, striving to deliver a panoramic view for your stakeholders?  The problem is not necessarily the quantity of data or the number of data sets, it’s trying to get the...

What COPPA Means for the Future of YouTube Brand Safety

What COPPA Means for the Future of YouTube Brand Safety

YouTube is no stranger to scandals, but what’s happened in the last few weeks of fall 2019 might spell disaster for everyone’s favorite place to share cat videos.  How bad are we talking?  Thanks to COPPA (The Children’s Online Privacy Protection Act), a law passed in...

What is Contextual Targeting?

What is Contextual Targeting?

Contextual targeting plays an important role in digital advertising and it’s only getting more important. Here is our guide on contextual targeting.

What Is an Agile Campaign?

What Is an Agile Campaign?

When we swap industry horror stories, one of the most common ones we hear is the sinking realization that something went wrong with the campaign weeks ago and the consequences are just now rearing their heads. Maybe pacing for one channel was a smidge off and two...

How to Use Paid Social

How to Use Paid Social

Paid Social is as versatile as it is effective. Here is how to fold Paid Social into your media mix and how it can be used to improve performance.

How to Use Paid Search

How to Use Paid Search

Paid Search is a strong conversion channel. Here’s how to fold it into your media mix and how it can be used for more than just bottom-funnel tactics.

Media Plans Need to Evolve

Media Plans Need to Evolve

Reporting isn’t the problem. Great media plans not only make campaigns more successful, they make every part of the campaign run smoother.

How to Use Display Advertising

How to Use Display Advertising

Display advertising has a huge potential as your awareness engine. Here’s how to use it, what to watch out for and how it works with other channels.

What Is Campaign Architecture?

What Is Campaign Architecture?

Campaign architecture is the secret to successful campaigns. But the solutions the advertising industry currently relies on make it a burden, not a boon.

CPM vs. CPC vs. CPA

CPM vs. CPC vs. CPA

CPM, CPC and CPA are three distinct acronyms that can make or break a campaign. Here’s what you need to know about all three to become a better marketer.

What is a DSP?

What is a DSP?

Demand-side platforms form one of the bedrocks of digital advertising. Understanding their purpose will help you become a better marketer.

What Is Connected TV?

What Is Connected TV?

Connected TV combines the power of programmatic targeting and analytics with the reach and inventory quality of traditional television. It’s a pretty big deal, here’s why.

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