The Blueprint Your guide to digital advertising. 5 Great Charts for Digital Advertising Reports | Mastering Media Five charts for digital advertising reports every marketer should know. Use these charts to tell the full story of campaign performance. Stop Wrangling Data: The Power of Normalizing Campaign Data Mastering Media Data wrangling doesn’t solve the data problems of modern marketers. Data normalization does. Here’s what it is, how it work and why it’s so important. Data Normalization: The One Way to Measure What Matters. Mastering Media Data normalization is one of the biggest issues that isn’t getting enough attention in digital advertising. Here’s how it helps you measure what matters. When to Use CPM and When Not To Mastering Media CPM has its place in modern digital advertising. Unfortunately, it can be tough to know where that is. What is a DSP? Digital 101 Demand-side platforms form one of the bedrocks of digital advertising. 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How to Measure Quality Traffic: Engaged Sessions From LumenAd Digital 101 Engaged Sessions is a proprietary metric LumenAd created to measure the quality of website sessions. It increases lift, decreases waste and helps your brand get in front of the people that matter. What Is Advanced TV? Digital 101 Advanced TV will change everything about television ads. Here’s what every marketer needs to know about Advanced TV. What is Multi-Touch Attribution? Digital 101 What marketers need to know about multi-touch attribution and how to use it. Does Click-Through Rate Matter? Yes, But You Might Be Using It Wrong. Mastering Media Here’s what marketers needs to know about click-through rates to correctly measure performance. What Is RTB? Digital 101 RTB, or real-time bidding, is the technology that underpins much of modern advertising. Understanding RTB and its impact will make you a better marketer. Why Don’t the Number of Clicks Equal the Number of Website Sessions? Digital 101 Clicks don’t always match sessions! Understanding this relationship between clicks and website sessions will give you a better view of campaign performance. You Get What You Pay For — How to Think About Your Programmatic Budget Mastering Media When it comes to your programmatic budget, if it sounds too good to be true, it probably is. Here’s how to think about your budget as you set up a campaign. 8 Questions to Answer Before You Launch A Digital Advertising Campaign Digital 101 A successful campaign starts well before you launch. Here are 8 questions you need to answer before you launch a digital advertising campaign. What Is Newsworthiness & How It Helps Paid Social Digital 101 Newsworthiness is key to a good organic social strategy, which goes hand in hand with paid social campaigns. Here are 6 ways to produce newsworthy content. The Two Big Takeaways from Programmatic I/O Mastering Media This year’s Programmatic I/O offered incredible insight into the future of ad tech. Here are the two biggest takeaways according to Shane. YouTube TrueView Ad Specs Digital 101 Our recommended specifications for YouTube TrueView ads from what we’ve seen work best. How To Publish GTM Containers Digital 101 A step-by-step guide on how to publish GTM containers. 3 Steps to Setting the Right KPI with Your Client Mastering Media The right KPI will make all the difference in your campaign. Both in performance and in client communication. Just Do It™: Target Your Competitors’ Trademarks in Google Ads Digital 101 Bidding on brand names and trademarked terms can be an effective paid search strategy. Here’s how, why, what to avoid and how to protect your brand. Why Organic Social Media Content Still Matters Digital 101 How to master the symbiotic relationship between organic and paid social media. 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And they absolutely need to if they want to keep their place in the advertising industry. Franchise Marketing Data Is a Mess. Here’s Why. For Brands Franchise marketing data is a monster. Getting a handle of it all is the key for multi-location businesses to bring media in-house. 3 Reasons Why Digital Advertising Isn’t Suited for Franchise Marketing. Yet. For Brands Franchise marketing is like herding cats and digital advertising makes it worse. Here’s why and what franchises can do about it. Why You’re Wasting Your Media Team’s Talents For Agencies Most agencies are wasting the talent of their media teams. Find out why and how you can help your media team fulfill their potential. The Complexity Of Digital Media Is Failing Brands. For Brands Learn all about why the complexity of digital media is the biggest hurdle brands have to clear when bringing media in house. AdTech Fragmentation: Why Agencies Can’t Scale Digital Media For Agencies AdTech fragmentation a huge hurdle for advertising agencies looking to bring media-house. Here’s how it affects media teams and what to do about it. How Digital Media Changed How Brands Connect With People Forever Digital 101 Digital media has changed everything about how brands and people connect. Here are reasons why and how brands should think about addressing them. Subscribe to the Blueprint Get the latest news, tips, tricks and best practices delivered to your inbox.