Data normalization is one of the biggest issues that isn’t getting enough attention in digital advertising. Here’s how it helps you measure what matters.
Here’s what marketers needs to know about click-through rates to correctly measure performance.
Clicks don’t always match sessions! Understanding this relationship between clicks and website sessions will give you a better view of campaign performance.
This year’s Programmatic I/O offered incredible insight into the future of ad tech. Here are the two biggest takeaways according to Shane.