Facebook abandons plans to require advertisers to use its Campaign Budget Optimization (CBO) feature in campaigns. Advertisers will continue to have the choice to either have budgets managed at the campaign or ad set level.
Off-Facebook Activity has the potential to greatly affect targeting on Facebook’s platforms. Here’s how to insulate your organization from its impacts.
Mobile-first creative is a necessity for the modern marketer. Here is how to optimize your Facebook creative for a mobile-first world.
CPM has its place in modern digital advertising. Unfortunately, it can be tough to know where that is.