Marty Grant, Author at LumenAd

Advertising AI Isn’t What You Think It Is

by Marty Grant | Apr 9, 2019 | Insights

It’s hard to hammer in a nail with a saw. And when it comes to advertising AI, many are doing just that. It’s not their fault. AI is a specific tool solving specific problems — not a cure-all. The (very important) nuances of advertising AI often get glossed over to...