Use this calculator to determine how much you need to spend and how many impressions you’ll need to be sure a campaign won’t reach your desired CPA.
To better predict campaign performance, you need to think in terms of confidence intervals. Let’s go through the basic concepts and how to implement one.
YouTube is no stranger to scandals, but what’s happened in the last few weeks of fall 2019 might spell disaster for everyone’s favorite place to share cat videos. How bad are we talking? Thanks to...
Contextual targeting plays an important role in digital advertising and it’s only getting more important. Here is our guide on contextual targeting.
The next time you’re stressing about whether to keep a platform or an audience running just remember the Rule of Three. And put your math hat on!
How LumenAd’s data scientists developed company culture by introducing a little magic into daily Slack interactions and how you can too.