RTB, or real-time bidding, is the technology that underpins much of modern advertising. Understanding RTB and its impact will make you a better marketer.
The landscape of digital advertising is complex. Here’s a beginner’s guide to programmatic advertising so you can start to wrap your head around it all.
Last week, we flew everyone in to the (newly renovated!) Missoula HQ for an all-hands meeting kicking off 2020 followed by a “Roaring 20s” themed bash.
Video advertising is home to some of the industry’s most promising technology. Here is everything we think you need to know about modern video advertising.
Creative fatigue affects even the best laid campaign plans. Know what it is, how to spot and what to do about it is an invaluable tool for modern marketers
Our recommended specifications for YouTube TrueView ads from what we’ve seen work best.
Viewability has had a huge impact on digital advertising. To understand viewability benchmarks, you first need to understand its history and nuances.
Reporting is treated as one of the industry’s biggest problems while at the same time treated as the solution for many other problems.
When we swap industry horror stories, one of the most common ones we hear is the sinking realization that something went wrong with the campaign weeks ago and the consequences are just now rearing...
True cross-channel advertising is more difficult than it needs to be. And these days, it’s never been more important to run cross-channel campaigns.
Reporting isn’t the problem. Great media plans not only make campaigns more successful, they make every part of the campaign run smoother.
Campaign architecture is the secret to successful campaigns. But the solutions the advertising industry currently relies on make it a burden, not a boon.
What an advertising management platform is, the problems it solves and how modern marketers can leverage it for more successful campaigns.
How to measure and track success when using Advanced TV in your media mix.
CPM, CPC and CPA are three distinct acronyms that can make or break a campaign. Here’s what you need to know about all three to become a better marketer.
Five charts for digital advertising reports every marketer should know. Use these charts to tell the full story of campaign performance.
Data wrangling doesn’t solve the data problems of modern marketers. Data normalization does. Here’s what it is, how it works and why it’s so important.
Demand-side platforms form one of the bedrocks of digital advertising. Understanding their purpose will help you become a better marketer.
Engaged sessions, LumenAd’s signature metric, is a powerful tool for optimizations. Here’s how to use engaged sessions at every level of your campaign.
Connected TV combines the power of programmatic targeting and analytics with the reach and inventory quality of traditional television. It’s a pretty big deal, here’s why.
Running a digital advertising campaign means dealing with a lot of tabs and bookmarks. Here are 4 ad ops tricks of the trade to get a handle of it all.
Managing modern digital advertising campaigns is a lot of work. Here are four strategies we’ve found that can increase your media team’s capacity.
Engaged Sessions is a proprietary metric LumenAd created to measure the quality of website sessions. It increases lift, decreases waste and helps your brand get in front of the people that matter.
Advanced TV will change everything about television ads. Here’s what every marketer needs to know about Advanced TV.
What marketers need to know about multi-touch attribution and how to use it.
A spreadsheet that unifies your creative trafficking, strategy and media buying to get everything in order before launch.
A successful campaign starts well before you launch. Here are 8 questions you need to answer before you launch a digital advertising campaign.
A step-by-step guide on how to publish GTM containers.
A PDF worksheet that helps you think through the tough questions first so you’re ready for whatever this industry throws your way.
Franchise marketers have to prove ROAS before they go all in on digital advertising. Here are 3 ways they can prove just that.
If your agency is bringing media in-house there are seven questions you should think about first. We’ll walk you through all seven and ways to answer them.
The saving grace of agencies is their ability to innovate. And they absolutely need to if they want to keep their place in the advertising industry.
Franchise marketing data is a monster. Getting a handle of it all is the key for multi-location businesses to bring media in-house.
Franchise marketing is like herding cats and digital advertising makes it worse. Here’s why and what franchises can do about it.
Most agencies are wasting the talent of their media teams. Find out why and how you can help your media team fulfill their potential.
Learn all about why the complexity of digital media is the biggest hurdle brands have to clear when bringing media in house.
AdTech fragmentation a huge hurdle for advertising agencies looking to bring media-house. Here’s how it affects media teams and what to do about it.
Digital media has changed everything about how brands and people connect. Here are reasons why and how brands should think about addressing them.