RTB, or real-time bidding, is the technology that underpins much of modern advertising. Understanding RTB and its impact will make you a better marketer.
What Is RTB?
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Eric Thompson
A Beginner’s Guide to Programmatic Advertising
The landscape of digital advertising is complex. Here’s a beginner’s guide to programmatic advertising so you can start to wrap your head around it all.
Roaring Into the 20s: What’s Next for LumenAd and How We Kicked It All Off
Last week, we flew everyone in to the (newly renovated!) Missoula HQ for an all-hands meeting kicking off 2020 followed by a “Roaring 20s” themed bash.
A (Nearly) Complete Guide to Video Advertising
Video advertising is home to some of the industry’s most promising technology. Here is everything we think you need to know about modern video advertising.
Creative Fatigue: How Often Should I Update Creative?
Creative fatigue affects even the best laid campaign plans. Know what it is, how to spot and what to do about it is an invaluable tool for modern marketers
YouTube TrueView Ad Specs & Everything Else You Need To Know
Our recommended specifications for YouTube TrueView ads from what we’ve seen work best.
3 Viewability Benchmarks & Why It’s Important
Viewability has had a huge impact on digital advertising. To understand viewability benchmarks, you first need to understand its history and nuances.
Reporting isn’t the problem.
Reporting is treated as one of the industry’s biggest problems while at the same time treated as the solution for many other problems.
What Is an Agile Campaign?
When we swap industry horror stories, one of the most common ones we hear is the sinking realization that something went wrong with the campaign weeks ago and the consequences are just now rearing...
What Is Cross-Channel Advertising? And Why Is It So Difficult?
True cross-channel advertising is more difficult than it needs to be. And these days, it’s never been more important to run cross-channel campaigns.
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