by Eric Thompson | Nov 27, 2019 | GUIDES
As an advertising medium, video is a grab-bag of some of the digital advertising industry’s most promising technology and its worst tendencies. Understanding how to navigate the turbulent video advertising landscape is no small task. Rising stars like Connected TV...
by Eric Thompson | Nov 7, 2019 | GUIDES
Creative Fatigue: How Often Should I Update Creative? When it comes to digital campaign performance, there is a silent killer that often goes overlooked: creative fatigue. Every ad has a shelf life — people get tired of seeing the same ad over and over again. As...
by Eric Thompson | Nov 6, 2019 | GUIDES
YouTube TrueView ads serve a special purpose in modern video advertising due to its unique pricing model and targeting capabilities. More than most other ad types, TrueView ads are versatile and effective across the marketing and sales funnel As you set up your...
by Eric Thompson | Oct 30, 2019 | GUIDES
3 Viewability Benchmarks & Why It’s Important In the early 2010s, the industry as a whole — brands, agencies, publishers, etc. — realized we all had a big problem: advertisers were buying ads that no one could see. So, they all got together in 2014/2015, created...
by Eric Thompson | Oct 17, 2019 | INSIGHTS
Reporting isn’t the problem. The amount of time you put into reporting isn’t worth it. A report should be a receipt — or snapshot — of your campaign effort, not the bulk of it. Unfortunately, reporting is a huge burden for most of the media and data/analytics teams...
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