3 Viewability Benchmarks & Why It’s Important

3 Viewability Benchmarks & Why It’s Important

In the early 2010s, the industry as a whole — brands, agencies, publishers, etc. — realized we all had a big problem: advertisers were buying ads that no one could see.  So, they all got together in 2014/2015, created some standards. Now viewability, the measurement...
Reporting isn’t the problem.

Reporting isn’t the problem.

The amount of time you put into reporting isn’t worth it. A report should be a receipt — or snapshot — of your campaign effort, not the bulk of it.  Unfortunately, reporting is a huge burden for most of the media and data/analytics teams we talk to. One quote we heard...
A Beginner’s Guide to Programmatic Advertising

A Beginner’s Guide to Programmatic Advertising

Just about everyone getting their start in the digital advertising industry has a run in with the infamous Display LUMAscape graphic. Yes, it’s tough to make heads or tails of this. But it indicates a larger, inherent problem with the industry: no one really knows...

 

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