by Eric Thompson | May 9, 2019 | Digital 101
A successful campaign begins well before its launch. There is a whole host of things a media team needs to think through before they launch a digital advertising campaign. To help organize your thoughts, we created a Campaign Setup Worksheet you can download for free....
by Eric Thompson | May 1, 2019 | Digital 101
What TrueView Ads Are & How They Work TrueView ads are video ads run on YouTube that give viewers the ability to interact with and control the ads they see (most commonly a “Skip Ad >” button). Advertisers only pay for completed views (a least 30 seconds...
by Eric Thompson | Apr 26, 2019 | Digital 101
Google Tag Manager Containers (GTM Containers) are an important part of many digital advertising campaigns. They are small pieces of code that allow Google Tag Manager (GTM) to fire tags. How to Publish GTM Containers 1. Log in to GTM. 2. If you have...
by Eric Thompson | Mar 29, 2019 | Digital 101
Just about everyone getting their start in the digital advertising industry has a run in with the infamous Display LUMAscape graphic. Yes, it’s tough to make heads or tails of this. But it indicates a larger, inherent problem with the industry: no one really knows...
by Eric Thompson | Mar 20, 2019 | For Brands
Possibly the most important acronym for franchise marketing is Return on Ad Spend (ROAS). Put simply, ROAS is the measurement of how effective ads are at driving sales (i.e., are you getting your money’s worth?). It’s a tall order, but a franchise marketing leader...
