RTB, or real-time bidding, is the technology that underpins much of modern advertising. Understanding RTB and its impact will make you a better marketer.
What Is RTB?
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Eric Thompson
A Beginner’s Guide to Programmatic Advertising
The landscape of digital advertising is complex. Here’s a beginner’s guide to programmatic advertising so you can start to wrap your head around it all.
Roaring Into the 20s: What’s Next for LumenAd and How We Kicked It All Off
Last week, we flew everyone in to the (newly renovated!) Missoula HQ for an all-hands meeting kicking off 2020 followed by a “Roaring 20s” themed bash.
A (Nearly) Complete Guide to Video Advertising
Video advertising is home to some of the industry’s most promising technology. Here is everything we think you need to know about modern video advertising.
Creative Fatigue: How Often Should I Update Creative?
Creative fatigue affects even the best laid campaign plans. Know what it is, how to spot and what to do about it is an invaluable tool for modern marketers
YouTube TrueView Ad Specs & Everything Else You Need To Know
Our recommended specifications for YouTube TrueView ads from what we’ve seen work best.
3 Viewability Benchmarks & Why It’s Important
Viewability has had a huge impact on digital advertising. To understand viewability benchmarks, you first need to understand its history and nuances.
Reporting isn’t the problem.
Reporting is treated as one of the industry’s biggest problems while at the same time treated as the solution for many other problems.
What Is an Agile Campaign?
When we swap industry horror stories, one of the most common ones we hear is the sinking realization that something went wrong with the campaign weeks ago and the consequences are just now rearing...
What Is Cross-Channel Advertising? And Why Is It So Difficult?
True cross-channel advertising is more difficult than it needs to be. And these days, it’s never been more important to run cross-channel campaigns.
Media Plans Need to Evolve
Reporting isn’t the problem. Great media plans not only make campaigns more successful, they make every part of the campaign run smoother.
What Is Campaign Architecture?
Campaign architecture is the secret to successful campaigns. But the solutions the advertising industry currently relies on make it a burden, not a boon.
What Is An Advertising Management Platform?
What an advertising management platform is, the problems it solves and how modern marketers can leverage it for more successful campaigns.
Advanced TV KPIs: How to Measure Success with Programmatic TV
How to measure and track success when using Advanced TV in your media mix.
CPM vs. CPC vs. CPA
CPM, CPC and CPA are three distinct acronyms that can make or break a campaign. Here’s what you need to know about all three to become a better marketer.
5 Great Charts for Digital Advertising Reports
Five charts for digital advertising reports every marketer should know. Use these charts to tell the full story of campaign performance.
Stop Wrangling Data: The Power of Normalizing Campaign Data
Data wrangling doesn’t solve the data problems of modern marketers. Data normalization does. Here’s what it is, how it works and why it’s so important.
What is a DSP?
Demand-side platforms form one of the bedrocks of digital advertising. Understanding their purpose will help you become a better marketer.
How to Use Engaged Sessions to Optimize Campaigns
Engaged sessions, LumenAd’s signature metric, is a powerful tool for optimizations. Here’s how to use engaged sessions at every level of your campaign.
What Is Connected TV?
Connected TV combines the power of programmatic targeting and analytics with the reach and inventory quality of traditional television. It’s a pretty big deal, here’s why.
Ad Ops Tricks of the Trade: Dealing with Tabs & Bookmarks
Running a digital advertising campaign means dealing with a lot of tabs and bookmarks. Here are 4 ad ops tricks of the trade to get a handle of it all.
4 Strategies for Increasing Your Media Team’s Capacity
Managing modern digital advertising campaigns is a lot of work. Here are four strategies we’ve found that can increase your media team’s capacity.
How to Measure Quality Traffic: Engaged Sessions From LumenAd
Engaged Sessions is a proprietary metric LumenAd created to measure the quality of website sessions. It increases lift, decreases waste and helps your brand get in front of the people that matter.
What Is Advanced TV?
Advanced TV will change everything about television ads. Here’s what every marketer needs to know about Advanced TV.
What is Multi-Touch Attribution?
What marketers need to know about multi-touch attribution and how to use it.
8 Questions to Answer Before You Launch A Digital Advertising Campaign
A successful campaign starts well before you launch. Here are 8 questions you need to answer before you launch a digital advertising campaign.
How To Publish GTM Containers
A step-by-step guide on how to publish GTM containers.
3 Ways Franchises Can Prove ROAS
Franchise marketers have to prove ROAS before they go all in on digital advertising. Here are 3 ways they can prove just that.
7 Questions You Should Ask Yourself Before Bringing Media In-House
If your agency is bringing media in-house there are seven questions you should think about first. We’ll walk you through all seven and ways to answer them.
Why Agencies Need to Innovate When It Comes to Media
The saving grace of agencies is their ability to innovate. And they absolutely need to if they want to keep their place in the advertising industry.
Franchise Marketing Data Is a Mess. Here’s Why.
Franchise marketing data is a monster. Getting a handle of it all is the key for multi-location businesses to bring media in-house.
3 Reasons Why Digital Advertising Isn’t Suited for Franchise Marketing. Yet.
Franchise marketing is like herding cats and digital advertising makes it worse. Here’s why and what franchises can do about it.
Why You’re Wasting Your Media Team’s Talents
Most agencies are wasting the talent of their media teams. Find out why and how you can help your media team fulfill their potential.
The Complexity Of Digital Media Is Failing Brands.
Learn all about why the complexity of digital media is the biggest hurdle brands have to clear when bringing media in house.
AdTech Fragmentation: Why Agencies Can’t Scale Digital Media
AdTech fragmentation a huge hurdle for advertising agencies looking to bring media-house. Here’s how it affects media teams and what to do about it.
How Digital Media Changed How Brands Connect With People Forever
Digital media has changed everything about how brands and people connect. Here are reasons why and how brands should think about addressing them.
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