Media Plans Need to Evolve

Media Plans Need to Evolve

If you’re short on time, give Shane’s video a watch. He’s LumenAd’s VP of Client Services and covers the broad strokes of what’s here in this article. When it comes to improving the performance of your campaigns, one quote sums it all up: Fortune Favors the Prepared...
How to Use Display Advertising

How to Use Display Advertising

To those who don’t work with display advertising on a frequent basis, it can seem like the “boring” channel. But this couldn’t be further from the truth. As we’ll learn with Corey, one of LumenAd’s account managers, Display can be thought of as one of the last true...
What Is Campaign Architecture?

What Is Campaign Architecture?

Alright, we’ll spill the beans. We’ll tell you the secret to success in digital advertising. You ready? Campaign Architecture  Pretty great buzzword, but it’s more than that. It’s a concept we find few articulate well and is perhaps the biggest root cause of most of...
What Is An Advertising Management Platform?

What Is An Advertising Management Platform?

Managing media kinda sucks.  By that we mean the tasks of planning, trafficking, monitoring and reporting on campaigns is too manual, tedious and prone to error.  As you can tell, we feel pretty strongly about this. We’re a media team who cut our teeth doing all this...
Advanced TV KPIs: How to Measure Success

Advanced TV KPIs: How to Measure Success

Advanced TV serves a vitally important role in the media mix of modern marketers because it fills the cord-cutter void.  As consumers move away from traditional TV, marketers need to adapt and change the way they’re measuring the success of TV campaigns.  Gross rating...

 

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