YouTube TrueView Ad Specs

YouTube TrueView Ad Specs

What TrueView Ads Are & How They Work TrueView ads are video ads run on YouTube that give viewers the ability to interact with and control the ads they see (most commonly a “Skip Ad >” button). Advertisers only pay for completed views (a least 30 seconds...
How To Publish GTM Containers

How To Publish GTM Containers

Google Tag Manager Containers (GTM Containers) are an important part of many digital advertising campaigns. They are small pieces of code that allow Google Tag Manager (GTM) to fire tags.   How to Publish GTM Containers   1. Log in to GTM. 2. If you have...
A Beginner’s Guide to Programmatic Advertising

A Beginner’s Guide to Programmatic Advertising

Just about everyone getting their start in the digital advertising industry has a run in with the infamous Display LUMAscape graphic. Yes, it’s tough to make heads or tails of this. But it indicates a larger, inherent problem with the industry: no one really knows...
3 Ways Franchises Can Prove ROAS

3 Ways Franchises Can Prove ROAS

Possibly the most important acronym for franchise marketing is Return on Ad Spend (ROAS). Put simply, ROAS is the measurement of how effective ads are at driving sales (i.e., are you getting your money’s worth?). It’s a tall order, but a franchise marketing leader...