A (Nearly) Complete Guide to Video Advertising

A (Nearly) Complete Guide to Video Advertising

As an advertising medium, video is a grab-bag of some of the digital advertising industry’s most promising technology and its worst tendencies. Understanding how to navigate the turbulent video advertising landscape is no small task.  Rising stars like Connected TV...
3 Viewability Benchmarks & Why It’s Important

3 Viewability Benchmarks & Why It’s Important

3 Viewability Benchmarks & Why It’s Important In the early 2010s, the industry as a whole — brands, agencies, publishers, etc. — realized we all had a big problem: advertisers were buying ads that no one could see.  So, they all got together in 2014/2015, created...
Reporting isn’t the problem.

Reporting isn’t the problem.

Reporting isn’t the problem. The amount of time you put into reporting isn’t worth it. A report should be a receipt — or snapshot — of your campaign effort, not the bulk of it.  Unfortunately, reporting is a huge burden for most of the media and data/analytics teams...

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