Eric Thompson

What Is RTB?

RTB, or real-time bidding, is the technology that underpins much of modern advertising. Understanding RTB and its impact will make you a better marketer.

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What Is an Agile Campaign?

When we swap industry horror stories, one of the most common ones we hear is the sinking realization that something went wrong with the campaign weeks ago and the consequences are just now rearing...

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What is a DSP?

Demand-side platforms form one of the bedrocks of digital advertising. Understanding their purpose will help you become a better marketer.

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What Is Connected TV?

Connected TV combines the power of programmatic targeting and analytics with the reach and inventory quality of traditional television. It’s a pretty big deal, here’s why.

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