Beyond honesty and openness, transparency refers to a media team’s ability to track what’s working and make quick, data-supported decisions. Take this four-question survey to help you determine if...
Disruption. 2020 has been defined by it. This is a time of halting change. It’s everywhere you look. But, as advertisers we are comfortable with disruption. We recognize that with disruption comes...
An overview of digital advertising KPIs and how to properly utilize them to ensure success.
LumenAd helped Hilton & Myers combine precise programmatic targeting with the reach of Spotify Ads to increase awareness for a PAC-12 university.
Ask these 5 questions to determine if your digital advertising inventory is top-notch.
Use this slide deck to wrap your head around what happened in the digital advertising industry in 2019, prepare for 2020 and win new business.
As you near the end of an advertising campaign, are you scrambling to make sense of mountains of data, striving to deliver a panoramic view for your stakeholders? The problem is not necessarily the...
IAB’s trend report for the first half of 2019 is a treasure trove for modern marketers. Here’s a summary of the most important trends.
A PDF worksheet to help you maximize your holiday impact and ensure your team is set up for success in the busiest quarter.
With accurate and relevant reporting, it’s easy to showcase your value. LumenAd’s present feature set is everything you need to do just that.
LumenAd’s Monitor feature set is vital to running agile campaigns. Here’s a rundown of how it works to provide a real-time view of performance.
Lumenad allows you to connect data sources into one central hub. The true magic happens in the software’s ability to bring your plan to life.
A quick guide on mobile geo targeting, location signal data and how it all works in cross-channel campaigns to drive performance.
A PDF worksheet you can use to ensure you get the transparency and information you need from your location data partners.
The LumenAd Plan Feature Set is a powerful toolkit for media team to bring their plans to life. Here is a quick overview of how it works.
Understanding the basics of pixels will allow you to better understand the performance of your campaigns.
Three strategies for using first-party audiences to drive conversions.
Newsworthiness is key to a good organic social strategy, which goes hand in hand with paid social campaigns. Here are 6 ways to produce newsworthy content.
How to master the symbiotic relationship between organic and paid social media.
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