What You Need to Know About Pixels

What You Need to Know About Pixels

Pixels are a vital element used by media teams to track ad campaign performance because they help quantify actions on websites.  What are pixels?   They are snippets of code – unseen by website visitors – that collect information about interactions with the website...
The Basics of Digital Advertising KPIs

The Basics of Digital Advertising KPIs

Key Performance Indicators, or KPIs, are a guidepost by which to measure the efficiencies of your digital advertising efforts. Meeting the KPI is often the signifier of success or failure for an advertising campaign.  It’s common practice to set KPIs before the...
What Is Newsworthiness & How It Helps Paid Social

What Is Newsworthiness & How It Helps Paid Social

This is the second in a series about the value of organic social content. The first article can be found here.   In a recent blog post, I talked about why organic social media content still matters. In this article, I’ll give you one of the keys to great organic...
Why Organic Social Media Content Still Matters

Why Organic Social Media Content Still Matters

Say you’re paying to get your brand noticed on social media. Smart move. Gone are the days where brands can gain meaningful traction with organic content alone. But that doesn’t mean you should chuck your organic content plan to the side. It still matters … here’s...

 

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