by Andrea Lewis | Nov 5, 2019 | Insights
Digital advertising in 2019 started out with a bang! The Interactive Advertising Bureau (IAB) recently published its 2019 half-year report on internet ad revenue, reporting the strongest opening six months in digital advertising’s history. So, what do their findings...
by Andrea Lewis | Oct 22, 2019 | Guides
With accurate and relevant reporting, it’s easy to showcase your value. Proving return on investment fortifies the relationship between you and your stakeholders, opening doors to bigger budgets. Reporting on the success of a particular advertising campaign...
by Andrea Lewis | Sep 26, 2019 | Guides
The vast digital media landscape presents enormous opportunity for advertisers: customers have never been more connected and more addressable. However, if you ask anyone working in the industry they will tell you that digital advertising is not straightforward. Its...
by Andrea Lewis | Sep 13, 2019 | Guides
As Eric explains here, true cross-channel advertising is aligning each channel toward a single objective. An important first step in executing a cross-channel campaign strategy is to conceptualize how all of your media dollars work together toward an end goal, which...
by Andrea Lewis | Sep 6, 2019 | Guides
More and more often, advertisers are choosing to deliver messages to their target audience across multiple devices on a variety of channels. They know their ad budgets are precious, so they turn to cross-channel approaches to collect data that delivers a more...
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