by Andrea Lewis | Aug 20, 2019 | Guides
Pixels are a vital element used by media teams to track ad campaign performance because they help quantify actions on websites. What are pixels? They are snippets of code – unseen by website visitors – that collect information about interactions with the website...
by Andrea Lewis | Aug 2, 2019 | Guides
Key Performance Indicators, or KPIs, are a guidepost by which to measure the efficiencies of your digital advertising efforts. Meeting the KPI is often the signifier of success or failure for an advertising campaign. It’s common practice to set KPIs before the...
by Andrea Lewis | Jul 25, 2019 | How Tos
If the goal of your digital advertising campaign is to get people to take a specific action, you are likely tracking conversions to demonstrate ROI. Sometimes the audiences that are most likely to convert (i.e. make a donation, sign up for a newsletter or event, make...
by Andrea Lewis | May 8, 2019 | Guides
This is the second in a series about the value of organic social content. The first article can be found here. In a recent blog post, I talked about why organic social media content still matters. In this article, I’ll give you one of the keys to great organic...
by Andrea Lewis | Apr 16, 2019 | Insights
Say you’re paying to get your brand noticed on social media. Smart move. Gone are the days where brands can gain meaningful traction with organic content alone. But that doesn’t mean you should chuck your organic content plan to the side. It still matters … here’s...
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