An overview of digital advertising KPIs and how to properly utilize them to ensure success.
The Basics of Digital Advertising KPIs
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Andrea Lewis
University Uses Spotify Ads to Raise Awareness of Online Education Opportunities
LumenAd helped Hilton & Myers combine precise programmatic targeting with the reach of Spotify Ads to increase awareness for a PAC-12 university.
How to Ensure You’re Using Quality Inventory
Ask these 5 questions to determine if your digital advertising inventory is top-notch.
Hindsight is 2020: Downloadable Deck for Year-End Reporting
Use this slide deck to wrap your head around what happened in the digital advertising industry in 2019, prepare for 2020 and win new business.
Three Must-Haves to Deliver Stronger Advertising Reports
As you near the end of an advertising campaign, are you scrambling to make sense of mountains of data, striving to deliver a panoramic view for your stakeholders? The problem is not necessarily the...
Trend Recap: 2019 Half Year Report on Digital Ad Spending
IAB’s trend report for the first half of 2019 is a treasure trove for modern marketers. Here’s a summary of the most important trends.
Q4 Checklist Worksheet
A PDF worksheet to help you maximize your holiday impact and ensure your team is set up for success in the busiest quarter.
Present: Reporting You’ll Look Forward To
With accurate and relevant reporting, it’s easy to showcase your value. LumenAd’s present feature set is everything you need to do just that.
Monitor: Bring Agility Back to Digital Media
LumenAd’s Monitor feature set is vital to running agile campaigns. Here’s a rundown of how it works to provide a real-time view of performance.
Connect Data: Bring Life to Your Plan
Lumenad allows you to connect data sources into one central hub. The true magic happens in the software’s ability to bring your plan to life.
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