Present: Reporting You’ll Look Forward To

Present: Reporting You’ll Look Forward To

With accurate and relevant reporting, it’s easy to showcase your value. Proving return on investment fortifies the relationship between you and your stakeholders, opening doors to bigger budgets.   Reporting on the success of a particular advertising campaign...
Monitor: Bring Agility Back to Digital Media

Monitor: Bring Agility Back to Digital Media

The vast digital media landscape presents enormous opportunity for advertisers: customers have never been more connected and more addressable.   However, if you ask anyone working in the industry they will tell you that digital advertising is not straightforward. Its...
Connect Data: Bring Life to Your Plan

Connect Data: Bring Life to Your Plan

As Eric explains here, true cross-channel advertising is aligning each channel toward a single objective.  An important first step in executing a cross-channel campaign strategy is to conceptualize how all of your media dollars work together toward an end goal, which...
What You Need to Know About Mobile Geo Targeting

What You Need to Know About Mobile Geo Targeting

More and more often, advertisers are choosing to deliver messages to their target audience across multiple devices on a variety of channels.   They know their ad budgets are precious, so they turn to cross-channel approaches to collect data that delivers a more...

 

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