An overview of digital advertising KPIs and how to properly utilize them to ensure success.
LumenAd helped Hilton & Myers combine precise programmatic targeting with the reach of Spotify Ads to increase awareness for a PAC-12 university.
Ask these 5 questions to determine if your digital advertising inventory is top-notch.
Use this slide deck to wrap your head around what happened in the digital advertising industry in 2019, prepare for 2020 and win new business.
As you near the end of an advertising campaign, are you scrambling to make sense of mountains of data, striving to deliver a panoramic view for your stakeholders? The problem is not necessarily the...
IAB’s trend report for the first half of 2019 is a treasure trove for modern marketers. Here’s a summary of the most important trends.
A PDF worksheet to help you maximize your holiday impact and ensure your team is set up for success in the busiest quarter.
With accurate and relevant reporting, it’s easy to showcase your value. LumenAd’s present feature set is everything you need to do just that.
LumenAd’s Monitor feature set is vital to running agile campaigns. Here’s a rundown of how it works to provide a real-time view of performance.
Lumenad allows you to connect data sources into one central hub. The true magic happens in the software’s ability to bring your plan to life.